IT News and Events
vBeers South Florida (July 13th) Funky Buddha
Jul 28th, 2019 — Aug 4th, 2019 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 256, Issue 5 << Previous Issue | Next Issue >>
IT - Email
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DMARC's Abysmal Adoption Explains Why Email Spoofing Is Still A Thing
Fortune 500 companies, Chinese firms, and about everyone else, still lagging in terms of DMARC adoption
"Companies around the world are still failing to see the benefits of implementing DMARC, an email security protocol designed to prevent email spoofing, the primary trick used by cybercriminals to deliver phishing emails and BEC scams.

Around 79.7% don't use DMARC, according to a report that surveyed the DMARC policies deployed with 21,075 business and government domains..."

ZDNet, July 29th, 2019
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Why CIOs Should Focus On Trimming Their Internal Email Footprint
Better internal collaboration should be part of a CIO's digitisation arsenal. But there is resistance to change, especially as email is so dominant
"Most people remain wedded to dated technology such as email, even though there are more effective ways to collaborate, according to a YouGov survey of 1,000 business professionals for Avanade.

While email is arguably the most widely used application in the enterprise, its effects on productivity have been widely reported. In 2012, McKinsey warned that the average interaction worker spends an estimated 28% of their work week managing email..."

ComputerWeekly, July 30th, 2019
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IT - Marketing
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5 Things Every SaaS Salesperson Should Know About Marketing
"Lets get ready to rumble!" -- Do the famous words of ring announcer Michael Buffer play in your head every time you meet with your marketing team? Trust me, you're not alone.
"According to HubSpot's State of Inbound 2018 report, just 26 percent of respondents operate under a marketing and sales service level agreement (SLA). Sometimes it seems like sales and marketing departments are boxing each other into a corner. Maybe it's because sales teams believe that marketers often take too much credit for deals that they have closed.

Or maybe it's because marketers believe sales teams always complain about the worthiness of their hard-earned leads.

No matter which side you believe is fighting below the belt, in SaaS sales, you need to learn more about marketing if you want to see 38 percent higher sales wins and 208 percent more revenue.

To help you fight fair, here are five things that every SaaS salesperson should know about marketing..."

Business 2 Community, August 1st, 2019
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Marketing Is Marketing, No Matter The Audience
On most marketing-related topics, I admit, I hold some very strong but unorthodox opinions
"Not everyone agrees with my views but, trust me, I've come to them purely out of experience. I've written on this very blog about how social media influencers aren't real influencers, how millennials aren't your friends, and why those thousands of online followers you have are (sorry) really just a bunch of fakes.

Now I have another truth to share, and again not everyone will agree with me. This time it's about so-called B2B marketing..."

Business 2 Community, August 2nd, 2019
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Stay On Top Of The Competition: Improve Your Lead Managemen
Business is about revenues and driving better ROI. To generate revenue, you need to have sales. To sell something, you should have buyers. To have customers, well. therein lies the challenge
"As time passes by, the marketing landscape changes fast. Strategies that have worked before might not work now; so they must be evaluated and re-evaluated for you to stay in the competition in your industry. Most believe that more lead conversions result in higher ROI; this is why a lot of marketers search for the best lead management tools they can use. After all, it can be argued that increasing sales is not always about generating new leads; rather, by maintaining the leads you already have and keeping them coming back to you..."
Business 2 Community, August 2nd, 2019
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IT - Sales
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'What Could Go Wrong'
It seems to be human nature that we don't want to think about what could go wrong. Particularly in sales, we are continually optimistic, we want to be positive, particularly with our customers.
"So why would we ever want to talk about what could go wrong? Particularly when we are in the middle of the customer buying process?

But it's an important discussion with our customers, primarily because it helps them think differently and more completely. Doing this creates great value, because it is actually focused on the customer success..."

Business 2 Community, July 29th, 2019
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Goals And Activities Are Different!
I had asked a coaching client to put together a 90 day plan, outlining his goals over the next 30-60-90 days.
"The plan was very thoughtful. He outlined a lot of important activities. As we spoke, I said, 'I asked for your goals, but you identified activities. How do you know those activities help you achieve your goals, how do you know if you've achieved your goals?'

He's not alone, whether I'm working with the top executives looking at organizational goals/challenges/problems; or sales people improving their results; or coaching individuals; we mistakenly define activities as our goals..."

Business 2 Community, July 30th, 2019
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How To Increase Sales: 5 Data-Driven Principles
What if you could increase sales without hiring new reps or spending any more money? More specifically, what if you could boost your revenues by applying a set of simple strategies?
"To help you make more data-driven decisions for your sales process, we've compiled compelling sales statistics. We've also drawn valuable insights from Zendesk Sell's CRM Customer Survey data - a survey of over 730 customers who use the Sell platform on a daily basis.

Based on this data, we highlighted actions you can take to ensure that your sales reps are doing their best work in key strategic sales areas. Learn how to increase sales with the following principles:..."

Business 2 Community, August 2nd, 2019
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Inbound Sales 101
We've all heard the mantra that the internet has changed the way we do business
"Whether it's video content to bring prospects to your brand, or it's humans deleting cold emails, there's no denying that it's more difficult than ever to reach our customers.

HubSpot is the torch bearer of inbound marketing. Their work led to the launch of inbound sales. But what does that really mean? And can any business put this to work?

First, let's look at what inbound sales means..."

Business 2 Community, August 2nd, 2019
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The 3 Worst Pieces Of Sales Advice I've Ever Heard
I recently found some sales training advice from a "world class sales trainer"
"Honestly, I don't even know where to start other than to say, please in the name of all that is holy, never teach these things during your sales training..."

According to this sales trainer, "The best salespeople know that sales is a numbers game and a time game. The goal is to sort through prospects as quickly as possible to find a few great prospects. Instead of trying to persuade every prospect to do business with them, top salespeople get weak prospects to weed themselves out quickly, so they can spend the time on the best prospects."

Business 2 Community, August 1st, 2019
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Vocal Authority: Using Your Voice For Sales Success
Kristin, a highly-experienced salesperson, describes being frequently interrupted or 'talked over' by her manager or peers.
"Andrea is a talented young salesperson who is often ignored by older decision-makers. Daniel, a new sales leader, is frustrated because his team isn't listening to him, making it difficult to excel in his new role. Despite talent, titles or experience, these three share a common problem. They are not being taken seriously. And not being taken seriously can cost you sales and career opportunities.

Vocal authority or the ability to speak in a way that portrays confidence, credibility and demands respect is a critical component of success in sales and business. Yes, you can get by without it, but it's going to be just that much harder for you..."

Business 2 Community, August 2nd, 2019
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We Reviewed Sales Interview Questions From 7 B2B Unicorns: Here's What Sales Managers Should Look (And Listen) For
Choosing the right sales interview questions requires careful thought and preparation
"Each question needs to have a clear purpose so (1) you can find out whether the candidate is qualified and (2) you can convince stellar candidates that your company is a step above your competitors.

To help you make the right choices, we scoured Glassdoor for questions B2B unicorns are asking sales candidates. For one reason or another, these questions stood out to real candidates during real interviews - enough that they wrote about their sales interview experience. By comparing these questions with sales interview best practices, we parsed some valuable lessons and came up with a list of more direct, specific questions for you to use the next time you interview a salesperson..."

Business 2 Community, July 30th, 2019
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When Your Buying Stages Don't Match Your Customer's Needs
Companies that talk to their prospects instead of listening and working with changing customer requirements are starting to lose out.
"Large B2B corporations are often filled with silos. Corporate marketing, product marketing, sales development, field sales and other groups may all be talking to prospects and customers without regard for the overall conversation. A lot of disjointed noise doesn't make for a great customer experience and prospects are screening it out.

Companies that still think in terms of sales funnels are surprised when the expected opportunities don't fall out the bottom. Often their response is to push marketing to pour more leads into the top..."

Business 2 Community, July 29th, 2019
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IT - CRM
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4 Boxes To Check With Your New CRM Purchase
The most commonly used tool for salespeople is a customer relationship management (CRM) system. It helps businesses work more efficiently and understand their customers so they're able to sell more
"The incredible impact of technology on business growth is well known, especially in sales. But you have to choose the right technology for your business or you run the risk of it not being used at all. Bad sales technology is worse than none, as it can actually disrupt your business growth...

To reap the full benefits of a CRM, the team must use it. But employee adoption of a CRM is neither assured nor easy. It's a smoother process if you understand what your teams really need from a CRM system, as then you can find a system that ticks all the boxes.

Here are the four qualities your team members will absolutely want to see in a new CRM system..."

destination CRM, August 2nd, 2019
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Why Are So Many CRM Implementations Still Failing?
According to many market analysts, the market for CRM solutions shows no signs of slowing down
"It's increasingly rare to find established sales organisations of any significant size without some form of CRM solution.

And yet when I talk to many sales leaders about the current state of their CRM implementation, the most consistent impression is one of promise unfulfilled.

They frequently acknowledge that key success metrics around data quality, sales team adoption and impact on revenue still have a great deal of room for improvement..."

Business 2 Community, July 31st, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
vBeersPlus events include sponsorships - recruitment, community, commercial
General Provision - Fort Lauderdale
  • 300 SW 1st Ave #155, Fort Lauderdale, FL 33301

Join us for the next vBeerPlus South Florida. vBeers/vBeersPlus events happen four times a month on the first four Wednesdays.

Check the vBeers meetup.com page for the locations.

Sponsors: TechLauderdale, ITNE

Informal IT Networking Every Wednesday, Locations Vary

Join us for vBeersPlus at General Provision Downtown Ft. Lauderdale.

vBeers events happen four times a month on the first four Wednesdays. Check the meetup.com page for the locations.

vBeersPlus events adds sponsorships - recruitment, community, commercial

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.

I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeersPlus.

These tables will be set up before the vBeersPlus. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.

In advance of the vBeersPlus, I will post a list of the positions that are available from the table sponsors.

I am now looking for sponsors to deliver short commercial talks during vBeersPlus. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

As I ramp up the sponsorships, the food and drinks will be covered by the sponsors.

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Register / Details

Hosted by John J. McLaughlin and Lauren H. McLaughlin

Wednesday, August 14th, 2019: 6:00 PM to 9:00 PM
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PeopleTek News
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Happiness = Success
Happiness is the precursor to success, not merely the result - Shawn Achor
"It's not news that the workplace happiness factor impacts performance and achieving results, and it's something that we as leaders continually struggle with.

Not everyone is motivated by the same thing or enjoys the same styles or environment. For example, we've worked with many individuals and teams over the years and found that while some like to be publicly recognized for their contributions, others were mortified. We also learned that some team members wanted daily touch points/check-ins, while others were quite happy when communication happened based on the need for updates or when issues arose..."

PeopleTek, August 1st, 2019
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Greta Schulz News
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Accountability vs Babysitting
I am surprised how often I get a question about accountability. The feeling that you are "babysitting" and not wanting to 'micro-manage' your salespeople is bogus!
"Holding your people accountable for results creates urgency, focus, and positive pressure to perform. Human nature shows us that having a clear picture or vision gives us a more positive result with something to shoot for. When everyone knows your expectations, it gives a direction to follow and makes measuring progress easier.

The ability to achieve is a direct result of knowing what achievement is..."

Greta Schultz News, July 29th, 2019
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Julie Kantor News
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Uh-Ho, Your Corporate Mentoring Program Needs More Attention
Co-written by Julie Kantor, CEO Twomentor and Kate Ward, Head of Partnerships InHerSight
"Mentorship programs get a lot of buzz as the key to improving gender equality in the workplace. As more and more companies look for ways to increase representation of women at senior levels, mentorship or sponsorship is often cited as a key to helping women reach that next rung on the corporate ladder. And many powerful women, such as Sheryl Sandberg, have cited the importance of mentors to their personal career success..."
Julie Kantor News, July 30th, 2019
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SF IT vBeers PBG
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SFTA vBeers @ Palm Beach Gardens
Register today so you can be a part of this great monthly event!
Yard House - Palm Beach Gardens

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin and Craig Komins From vBeers South Florida

Wednesday, August 7th, 2019: 6:00 PM to 8:00 PM
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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