"Companies around the world are still failing to see the benefits of implementing DMARC, an email security protocol designed to prevent email spoofing, the primary trick used by cybercriminals to deliver phishing emails and BEC scams.

Around 79.7% don't use DMARC, according to a report that surveyed the DMARC policies deployed with 21,075 business and government domains..."

"According to HubSpot's State of Inbound 2018 report, just 26 percent of respondents operate under a marketing and sales service level agreement (SLA). Sometimes it seems like sales and marketing departments are boxing each other into a corner. Maybe it's because sales teams believe that marketers often take too much credit for deals that they have closed.

Or maybe it's because marketers believe sales teams always complain about the worthiness of their hard-earned leads.

No matter which side you believe is fighting below the belt, in SaaS sales, you need to learn more about marketing if you want to see 38 percent higher sales wins and 208 percent more revenue.

To help you fight fair, here are five things that every SaaS salesperson should know about marketing..."

"As time passes by, the marketing landscape changes fast. Strategies that have worked before might not work now; so they must be evaluated and re-evaluated for you to stay in the competition in your industry. Most believe that more lead conversions result in higher ROI; this is why a lot of marketers search for the best lead management tools they can use. After all, it can be argued that increasing sales is not always about generating new leads; rather, by maintaining the leads you already have and keeping them coming back to you..."

"So why would we ever want to talk about what could go wrong? Particularly when we are in the middle of the customer buying process?

But it's an important discussion with our customers, primarily because it helps them think differently and more completely. Doing this creates great value, because it is actually focused on the customer success..."

"To help you make more data-driven decisions for your sales process, we've compiled compelling sales statistics. We've also drawn valuable insights from Zendesk Sell's CRM Customer Survey data - a survey of over 730 customers who use the Sell platform on a daily basis.

Based on this data, we highlighted actions you can take to ensure that your sales reps are doing their best work in key strategic sales areas. Learn how to increase sales with the following principles:..."

"Honestly, I don't even know where to start other than to say, please in the name of all that is holy, never teach these things during your sales training..."

According to this sales trainer, "The best salespeople know that sales is a numbers game and a time game. The goal is to sort through prospects as quickly as possible to find a few great prospects. Instead of trying to persuade every prospect to do business with them, top salespeople get weak prospects to weed themselves out quickly, so they can spend the time on the best prospects."

"Each question needs to have a clear purpose so (1) you can find out whether the candidate is qualified and (2) you can convince stellar candidates that your company is a step above your competitors.

To help you make the right choices, we scoured Glassdoor for questions B2B unicorns are asking sales candidates. For one reason or another, these questions stood out to real candidates during real interviews - enough that they wrote about their sales interview experience. By comparing these questions with sales interview best practices, we parsed some valuable lessons and came up with a list of more direct, specific questions for you to use the next time you interview a salesperson..."

"The incredible impact of technology on business growth is well known, especially in sales. But you have to choose the right technology for your business or you run the risk of it not being used at all. Bad sales technology is worse than none, as it can actually disrupt your business growth...

To reap the full benefits of a CRM, the team must use it. But employee adoption of a CRM is neither assured nor easy. It's a smoother process if you understand what your teams really need from a CRM system, as then you can find a system that ticks all the boxes.

Here are the four qualities your team members will absolutely want to see in a new CRM system..."

General Provision - Fort Lauderdale

• 300 SW 1st Ave #155, Fort Lauderdale, FL 33301

Join us for the next vBeerPlus South Florida. vBeers/vBeersPlus events happen four times a month on the first four Wednesdays.

Check the vBeers meetup.com page for the locations.

Sponsors: TechLauderdale, ITNE

Informal IT Networking Every Wednesday, Locations Vary

Join us for vBeersPlus at General Provision Downtown Ft. Lauderdale.

vBeers events happen four times a month on the first four Wednesdays. Check the meetup.com page for the locations.

vBeersPlus events adds sponsorships - recruitment, community, commercial

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.

I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeersPlus.

These tables will be set up before the vBeersPlus. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.

In advance of the vBeersPlus, I will post a list of the positions that are available from the table sponsors.

I am now looking for sponsors to deliver short commercial talks during vBeersPlus. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

As I ramp up the sponsorships, the food and drinks will be covered by the sponsors.

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Register / Details

Hosted by John J. McLaughlin and Lauren H. McLaughlin

"It's not news that the workplace happiness factor impacts performance and achieving results, and it's something that we as leaders continually struggle with.

Not everyone is motivated by the same thing or enjoys the same styles or environment. For example, we've worked with many individuals and teams over the years and found that while some like to be publicly recognized for their contributions, others were mortified. We also learned that some team members wanted daily touch points/check-ins, while others were quite happy when communication happened based on the need for updates or when issues arose..."

"Holding your people accountable for results creates urgency, focus, and positive pressure to perform. Human nature shows us that having a clear picture or vision gives us a more positive result with something to shoot for. When everyone knows your expectations, it gives a direction to follow and makes measuring progress easier.

The ability to achieve is a direct result of knowing what achievement is..."

"Mentorship programs get a lot of buzz as the key to improving gender equality in the workplace. As more and more companies look for ways to increase representation of women at senior levels, mentorship or sponsorship is often cited as a key to helping women reach that next rung on the corporate ladder. And many powerful women, such as Sheryl Sandberg, have cited the importance of mentors to their personal career success..."

Yard House - Palm Beach Gardens

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin and Craig Komins From vBeers South Florida

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

• Platinum sponsors $1,500/meeting
• Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

• Diamond Membership Benefits $5,000/year
• Platinum Membership Benefits $3,500/year
• Gold Membership Benefits $2,000/year
• Individual Membership Benefits $200/year

Learn. Connect. Grow.

Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

• Platinum Sponsorship
• Gold Sponsorship
• Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.