IT News and Events
15th Annual CIO Golf Outing (Sept. 23rd)
Jul 22nd, 2019 — Jul 28th, 2019 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 256, Issue 4 << Previous Issue | Next Issue >>
IT - Email
disable
Email Security As Important As Ever, Report Shows
Cyber security professionals need to keep up to date with email-borne threats because they continue to evolve and have a major impact on business, research reveals
"The majority (74%) of businesses that took part in a survey say email-borne cyber attacks are having a major impact and 78% said the cost of email breaches is increasing.

On average, 82% of organisations claim to have faced an attempted email-based security threat in the past year, although the figures differ slightly by global region..."

ComputerWeekly, July 26th, 2019
(Get More Information . .) open to premium members only

IT - Marketing
disable
The 5 W's Of Thought Leadership Marketing
Trust isn't easy to come by in today's marketplace, where most consumers conduct online research before making a purchase
"Thought leadership is one of the most worthwhile marketing strategies for attaining consumer trust and boosting brand value. Not only does this marketing strategy keep your content well from running dry, but it also helps your business attract website visitors, talented employees, potential partnerships and new customers. Despite its lofty title, thought leadership is essentially the sharing of industry expertise with the goal of establishing your business as an authoritative leader in the field.

Successful thought leadership marketing is about harnessing your existing knowledge and sharing it to inform and inspire others, without specifically promoting your products/services (although you will undoubtedly see an increase in sales).

So how is it done? Read on to learn the who, what, where, when and why of turning your brand into a trusted source that consumers turn to..."

Business 2 Community, July 23rd, 2019
(Get More Information . .) open to premium members only

Marketing Project Management: A Reliable, Reusable Framework
Lurking beneath every goal are dangerous assumptions. The longer those assumptions remain unexamined, the greater the risk - Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days
"Imagine this scenario. You're a marketer, and you've just launched a marketing campaign that you spent weeks or months building. You checked all your boxes:

  • You assigned roles and responsibilities.
  • You kept stakeholders informed along the way.
  • You activated all the right channels to reach your target segment.

But something is wrong. Hardly any prospects are opening your emails. Almost none are engaging with your ads. The only feedback you are getting is that certain elements on your landing page are broken and, worse, don't load properly across devices and browsers..."

Business 2 Community, July 22nd, 2019
(Get More Information . .) open to premium members only

How To Find More Qualified Sales Prospects And Stop Chasing Your Tail
Not all sales prospects are created equal, and the better you're able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends
"A series inspired by my regular attendance at Sandler Training Sales Mastery, lead by Chad Stenzel in Norfolk, Virginia.

Salespeople can be the most upbeat, optimistic folks you'll ever meet. For every prospect they pursue there's a hope that they will make a sale.

Unfortunately, this is the same kind of hope that a lottery player has when they buy one more lottery ticket..."

Business 2 Community, July 22nd, 2019
(Get More Information . .) open to premium members only

IT - Sales
disable
Sales Copy: 7 Never-Fail Principles
Why is it that some books become bestsellers and others can hardly sell 100 copies?
"Why do you read some books with passion and interest but can't get past the first 10 pages of others? What's the difference?

It's simple: word choice. The words you use - and the order in which you use them - make all the difference when it comes to crafting sales copy that wins sales. It doesn't matter if it's books or websites, but words do matter, so pick yours carefully.

As Mark Twain said, 'The difference between the right word and the almost-right word is the difference between lightning and a lightning bug.'

Here are seven principles of effective sales copywriting..."

Business 2 Community, July 25th, 2019
(Get More Information . .) open to premium members only

If We Fixed Sales Execution, Would We Fix Sales?
Let's try a thought experiment. You will see some of the assumptions are very simplistic, they will become obvious as we move through the thought experiment
"They don't impact the thought experiment. For the moment, suspend your judgment and bear with me.

The reason I want you to walk through this is to help you think about what I think is the biggest challenge facing sales leaders in maximizing the performance of their organizations: Talent.

By Talent, I mean finding/attracting the right people to our organizations, onboarding them effectively, developing them to both perform and the highest levels possible and to achieve their full potential, growing, and retaining them..."

Business 2 Community, July 25th, 2019
(Get More Information . .) open to premium members only

How Do You Win?
My good friend, Andy Paul, and I were talking about the state of selling today. We were commiserating about the absence of discussion about "How Do We Win?"
"So much of the discussion about sales these days focuses on the top of the pipeline, that is, how do we find more opportunities. The reason people are worried about finding more opportunities is that we are struggling to make our numbers. The fashionable answer to making our numbers is doing more - finding more opportunities.

Alternatively, if we are making our numbers, and we are driven to grow, the fashionable answer is, find more opportunities..."

Business 2 Community, July 22nd, 2019
(Get More Information . .) open to premium members only

Hiring Sales Reps? Seek Out Candidates With These 3 Characteristics
One of the most important hires a small business can make is hiring a sales representative. Sales reps are critical to a startup's success
"These individuals work to help the business grow and close deals. This allows businesses to better identify their target market and continue to keep learning from the sales process.

However, it's not always easy to find a sales rep that is the perfect fit for your business. Finding a savvy sales team member is about more than someone who can make a few calls. There are certain characteristics that set good apart from great in sales. Here's a glimpse at the four traits every sales rep should possess..."

Business 2 Community, July 26th, 2019
(Get More Information . .) open to premium members only

8 Reasons Your Sales Reps Are Losing Deals
Buyers have taken control of the sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal
"Good sales managers and sales reps won't just accept that a deal was lost - they'll want to know how it can be prevented in the future. In understanding the reasons your team is losing deals, you can take the steps necessary to improve your sales experience, deliver more value to your buyers, and boost revenue.

So take a step back and evaluate your sales process. Making one or more of the following mistakes can deter a prospect, stall a deal, and even cost you the opportunity. But these actionable insights will help you pull prospects through the pipeline..."

Business 2 Community, July 23rd, 2019
(Get More Information . .) open to premium members only

IT - CRM
disable
The Top 6 CRMs With The Best Reporting Features
Tracking your contacts and conversations aren't the only tasks a CRM is good for
"If you choose the right one, it can save you a ton of time on analyzing your sales numbers and creating your financial forecasts for the future.

A study by IBM found that being able to consolidate sales data was one of the top four most important features that businesses wanted out of a CRM.

But not all CRMs are built the same. Some CRMs offer better reporting features than others, so choosing the right CRM can impact everything from your sales process to your productivity.

We've found the top six CRMs based on their reporting features. Let's dive in..."

Nutshell, July 23rd, 2019
(Get More Information . .) open to premium members only

Boost Your CRM With IaaS
CRM systems are the lifeblood of many businesses, and the volume of customer data within them keeps growing as companies digitize more processes
"That data often is not being used to its full potential, beyond basic reporting on sales metrics and marketing campaigns.

With the advent of mainstream machine learning and artificial intelligence technologies, this is all changing, and quickly. There is now a bevy of third-party machine learning systems that can hook into your CRM.

Machine learning can bring great business value to CRM users today in a number of scenarios. Intelligent algorithms can analyze website visits and produce faster, more accurate lead scores.

True personalized marketing is possible by matching the most appropriate content and offers to prospective buyers in seconds..."

CRMBuyer, July 24th, 2019
(Get More Information . .) open to premium members only

8 Best Open Source CRM Software
In this article, we list some of the best open source CRM software available for small and medium sized businesses
"CRM stands for Customer Relationship Management. A CRM software enables the companies to interact with their potential and existing customers, understand and manage their requirement. This improved the relation of the organization with customer and you know that a happy customer brings profitability to the business.

No matter how big your team is (small business or a big firm), a CRM software always comes in handy when you want to keep things organized in your business..."

It's FOSS, July 23rd, 2019
(Get More Information . .) open to premium members only

SF IT vBeers Broward
disable
vBeersPlus @ General Provision Downtown Ft. Lauderdale
vBeersPlus events include sponsorships - recruitment, community, commercial
General Provision - Fort Lauderdale
  • 300 SW 1st Ave #155, Fort Lauderdale, FL 33301

Join us for the next vBeerPlus South Florida. vBeers/vBeersPlus events happen four times a month on the first four Wednesdays.

Check the vBeers meetup.com page for the locations.

Sponsors: TechLauderdale, ITNE

Informal IT Networking Every Wednesday, Locations Vary

Join us for vBeersPlus at General Provision Downtown Ft. Lauderdale.

vBeers events happen four times a month on the first four Wednesdays. Check the meetup.com page for the locations.

vBeersPlus events adds sponsorships - recruitment, community, commercial

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.

I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeersPlus.

These tables will be set up before the vBeersPlus. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.

In advance of the vBeersPlus, I will post a list of the positions that are available from the table sponsors.

I am now looking for sponsors to deliver short commercial talks during vBeersPlus. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

As I ramp up the sponsorships, the food and drinks will be covered by the sponsors.

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Register / Details

Hosted by John J. McLaughlin and Lauren H. McLaughlin

Wednesday, August 28th, 2019: 6:00 PM to 9:00 PM
(Get More Information . .) open to premium members only

PeopleTek News
disable
Workplace Conflict
Organizational conflict, or workplace conflict, is a state of discord caused by the actual or perceived opposition of needs, values and interests between people working together. Conflict takes many forms in organizations. Wikipedia
"Let's face it; conflict in the workplace DOES exist, and it may be more than simple differences and opposing views.

When you look at your organization, do you see:

  • Jealousy?
  • Competition?
  • Control issues?
  • Tension?
  • Frustration?
  • Power struggles?
  • Lack of collaboration
  • Bullying?
  • Certain people avoiding certain people?
  • One person everyone avoids?

Kenneth W. Thomas and Ralph H. Kilmann conducted studies and identified 5 conflict modes, each having a time and place for usage..."

PeopleTek News, July 22nd, 2019
(Get More Information . .) open to premium members only

Kelly Merbler News
disable
Lion King Leadership - Lessons On Serving Leadership From The Lion King
With the remake of one of my all-time favorite movies from my childhood, The Lion King, I sat down to watch the original with my boys this weekend
"Not only is it a great story for children but it features some really great leadership lessons! I have attempted to capture aspects of four leadership lessons in what I believe to be a relevant points that are applicable to any of us.

A Leaders Time Will Come:

"A king's time will come. The sun will set on my time here and will rise with you as the new king"- Mufasa

Through personal growth and our own journey, there will be a day when our work is done and it will be time to move on...

Kelly Merbler News, July 22nd, 2019
(Get More Information . .) open to premium members only

Greta Schulz News
disable
Don't Ask To Get Married Before Courting Your Prospect
What would you say to a friend who said he met a great girl and after 2 dates he was going to ask her to marry him?
"Though I don't actually know your answer I am guessing most of you reading this would say, 'are you crazy?' you don't know enough about her, you think you are a good match but how do you really know.

Additionally, if you are going to ask someone to marry you, isn't it expected that they will say yes since there is a courting period? If there were red flags you could pick them up early and either address them or get out before it's too late.

Makes sense right?..."

Greta Schultz News, July 22nd, 2019
(Get More Information . .) open to premium members only

Julie Kantor News
disable
Developing & Mentoring Your Junior Sales Force
"The best players do not always make the best coaches or mentors," said a Commercial Real Estate HR leader Stephen on the phone recently
"I am leaving the company because they just handed me a phone book, a quota and want me to sink or swim. There has been almost no training, they get irritated when I ask questions and don't even let me attend the meetings I set up," said Rachel who is in the Insurance business.

"Our senior brokers, the ones who are making 700k, a million+ a year. They don't mentor. They give a new associate $20 and say 'buy yourself a cup of coffee too.' That's the extent of it, but they think they are mentoring," says Mitchell a veteran executive who manages operations. "They are entrepreneurs and we barely see them in the office."

We know that baby boomer sales rockstars are close to retiring and that our younger workforce needs more training and development to feel they can be successful (or they leave)...

Julie Kantor News, July 24th, 2019
(Get More Information . .) open to premium members only

SF IT vBeers PBG
disable
SFTA vBeers @ Palm Beach Gardens
Register today so you can be a part of this great monthly event!
Yard House - Palm Beach Gardens

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin and Craig Komins From vBeers South Florida

Wednesday, August 7th, 2019: 6:00 PM to 8:00 PM
(Get More Information . .) open to premium members only

Sponsor - ISACA
disable
ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
(Get More Information . .) open to premium members only

Sponsor - ISSA
disable
Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
(Get More Information . .) open to premium members only

Sponsor - SFTA
disable
SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .) open to premium members only

Sponsor - Refresh Miami
disable
Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .) open to premium members only

Sponsor - Palm Beach Tech
disable
Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
(Get More Information . .) open to premium members only

Sponsor - SFIMA
disable
South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
(Get More Information . .) open to premium members only

Sections in this issue:
click to jump to section