IT News and Events
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Volume 256, Issue 3 << Previous Issue | Next Issue >>
IT - Email
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Understand The Basics Of Email Security Gateways
Email security gateways protect enterprises from threats such as spam and phishing attacks. This article explains how these products get the job done
"Companies use email security gateways to prevent email messages that violate an organization's policies -- particularly ones with malicious intent -- from reaching their destinations.

All email security gateways have the ability to quarantine or block email that contains detected malware, phishing attacks, spam, as well as other malicious content. This prevents most attacks from reaching their intended recipients, which, in turn, reduces the number of successful compromises of hosts, user credentials and sensitive data..."

SearchSecurity, July 19th, 2019
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How IT Pros Are Building Resilience Against Email Security Threats
For most people, emails are an easy and harmless way to communicate in the workplace, but they could also be a security disaster waiting to happen
"Over the past few decades, emails have played an integral role in daily business communication. Whether it is communicating with co-workers and customers, sending marketing campaigns, scheduling meetings or receiving newsletters, they are a useful tool for everyone.

Research from Radicati Group shows that the number of emails sent and received each day will surpass 293 billion by the end of 2019, before reaching 347 billion in 2023. And according to a survey by HubSpot, 86% of professionals say email is their preferred way to communicate for business purposes..."

ComputerWeekly, July 19th, 2019
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5 Best Practices To Choose The Right Email Security Software
Examine the five best practices and most important criteria for evaluating email security software products and deploying them in your enterprise
"Email security gateways monitor an organization's inbound and outbound email traffic for unwanted or malicious messages. These products block or quarantine malware, phishing attacks and spam as their core functionality, but many also offer data loss prevention and email encryption capabilities for outbound email..."
SearchSecurity, July 18th, 2019
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IT - Marketing
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Understanding The Importance Of Customer Retention
You wouldn't throw your money away on the street, would you? Or drop it down the garbage disposal?
"If you're not working hard to retain customers, you may as well - because you'll be losing money.

A one-time customer is a lost revenue opportunity. Instead of becoming a loyal customer who spends money and gives good word-of-mouth advertising, the one-time customer is there one moment and gone the next. In their wake, they leave an absence that your marketing and sales teams must spend time and money to fill. Time and money that could have been saved - if you'd focused on customer retention..."

Business 2 Community, July 17th, 2019
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The 7 Deadly Sins Or Viral Virtues Of Marketing
If you're on Facebook and some other social media platforms, you probably have noticed that things are getting a little ugly and divisive, meaning that people are picking sides, picking fights, and things just are not happy
"I have been spending time trying to figure out how to post things that are positive, including positive stories from my life, positive quotes of the day, funny things, trying to do something positive to counteract all this negativity floating around the Internet. So I thought I'd do a post about a counterpoint, and this is what I'll call 'The Seven Deadly Sins Verses The Viral Virtues of Marketing'.

Don't hit the back button in your browser or close the tab... this is not about religion. It's about posting on social media, and the seven deadly sins are things that I see people doing on the social media and the viral virtues are things that we can do to counteract that..."

Business 2 Community, July 16th, 2019
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Social Media Marketing: 6 Secrets For Success
Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with
"Social Media is powerful, inescapable, and it is here to stay.

  • 77% of consumers are more likely to buy from businesses/brands they follow on Social Media.
  • 54% of Social browsers are using Social Media to research products.
  • 71% of consumers who had a positive experience with a business on Social Media are likely to recommend the business to their friends.
  • Non-Customers are 3 times more likely than customers to visit retailers from Social Media ads.

It's time to up your Social game and get serious with your strategy. Here are 6 secrets for your Social Media Marketing Success..."

Business 2 Community, July 19th, 2019
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IT - Sales
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What To Do After You Make The Sale?
Sales keep your business going, but they are arguably not the most important part of your business
"While sales mean money in the bank in that moment, what really separates business in the long haul is customer retention. A successful business is about what you do before and after you make the sale.

If you make one sale to one person and the relationship ends there, you are not curating a dedicated audience. A dedicated audience is one that comes back to you for their other needs. It's one that believes in your services and products so much that they will return to your sales page and tell other people about it.

Building that kind of relationship happens both before any sale AND afterwards. So let's talk about what to do after you make a sale that will build this kind of dedication..."

Business 2 Community, July 18th, 2019
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What Signals Are You Unintentionally Sending Your Customers?
I first came across this idea in the book Moments of Truth by Jan Carlzon, which I consider one of the most important books written on customer service
"By the way, Carlzon's definition of a Moment of Truth in business is, 'Any time a customer comes into contact with any aspect of your business, however remote, they have an opportunity to form an impression.' That's every contact and interaction with the company. Carlzon used the example of a coffee-stained tray table. How does that affect the customer's opinion of the rest of the plane? What if the landing gear is as poorly maintained as the tray tables?

Okay, maybe that seems a little far fetched. Or, does it?..."

Business 2 Community, July 15th, 2019
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Using Science To Hire Entry-Level Salespeople
What are the best qualities to look for when hiring an entry-level sales rep - someone who will have to be taught how to sell.the right way?
"It's a question I get frequently. Most hiring managers feel it's only about their ability to overcome adversity or their extroverted personality that predict success. Think again!

I reviewed the data on 82,167 salespeople who have one year or less in sales and found some precise measures that will predict success - these are the qualities that hiring managers should seek out..."

Business 2 Community, July 15th, 2019
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Tips For A Successful CSM Quarterly Business Review
In the world of sales, Quarterly Business Reviews (QBRs) are incredibly popular for forecasting, planning, and making sure that everything is running smoothly from an operations perspective
"In customer success, however, QBRs aren't quite as prevalent, although more and more existing business teams are starting to leverage this strategic format. QBRs are a great way for customer success teams to review accounts, strategize expansion plans, and workshop any issues or challenges.

QBRs are different from other types of sales meetings because they are truly action-oriented. QBRs are a time for customer success teams to share ideas, build plans, and collaborate with others on strategic initiatives, but they are also a time for change. Customer success leaders should be able to take the content that was discussed in a QBR and turn it into action plans for the upcoming quarter..."

Business 2 Community, July 16th, 2019
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On Social Selling
When I originally started out as a salesman (many years ago!!), the sales process was quite simple - make some leads, follow them up with a demo or meeting and then (politely) chase them up to get some commitment
"Then in 2003 the sales process started to evolve with the birth of LinkedIn and the evolution of smarter (and more researched) clients. The old methods became less effective and this was even before the 'new thinking' sales books like Challenger Sale (which came out in 2013).

Over the years the sales process has become much more complex in many ways, but also divergent with product type sales taking a more automated approach, whereas high value, solution or services sales look much more like this:..."

Business 2 Community, July 19th, 2019
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How To Build Brand Recognition With Social Media
Social media is a valuable - but difficult to master - marketing tool used by business owners to increase their sales and improve their brand recognition
"Many marketers struggle with getting their brand recognized online; this is due to a large number of business social media profiles online. Facebook, for instance, has a stunning 60 million business pages on their website.

Chances are, you want to make full use of your social media page and build a profile that is instantly recognized by millions of people. Getting to this point in your career takes time, but there are ways you can boost your brand recognition using your social media pages. We are going to show you some tricks that will help improve your online engagement and make your brand more recognizable..."

Business 2 Community, July 17th, 2019
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5 Ways To Spot A Perfect Customer Before The Sale
It's one of the toughest lessons for entrepreneurs to learn: Just because you can make a sale doesn't mean you should
"Sales isn't about pushing products; it's about aligning the buyer's needs with what you can offer. A customer who doesn't actually need your offering will see that sooner rather than later. And if you can't deliver on a buyer's need, that tends to become clear even earlier. In either case, the damage to your reputation isn''t worth a single sale.

So how can you spot an ideal client? The following are great signs:..."

Business 2 Community, July 19th, 2019
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IT - CRM
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How A CRM Integration Can Boost Your Marketing
When it comes to a typical technology stack, most companies have a marketing automation platform like HubSpot and a customer relationship management (CRM) system
"When these two systems operate separately, marketers can struggle to keep their team on the same page with sales. This can result in lower quality campaigns, poor insight into where your contacts are in their customer journey, confusion, and more.

Fortunately, it doesn't have to be that way. A HubSpot CRM integration can erase these issues and boost your marketing efforts, leaving you with results that promote real business growth. Here's a look at how..."

Business 2 Community, July 18th, 2019
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How Sales Reps Can Solve 3 Nagging Document Problems
Let's face it. The sales landscape has changed
"Technology has enabled and empowered today's customers and as a result, they are totally in control of the sales process. This means that the quality of the customer experience is a determining factor in whether a sales organization succeeds or fails.

Consider, for instance, that more than half of customers (54 percent) are likely to switch brands if a company doesn't make an effort to personalize communications with them, and half of customers will consider switching brands if a company doesn't anticipate their needs..."

CRMBuyer, July 18th, 2019
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Embracing CRM As Your Small Business Technology Hub
The conversation around CRM (customer relationship management) is always shifting
"Over the past several years, we've seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsize businesses (SMBs) can utilize these tools to compete with larger corporations. At times we've seen a lot of buzz around CRM technology in specific industries (real estate, insurance and financial services comes to mind) and yet there's also been a push toward customization and adaptability, particularly in the SMB space, for the CRM to flex to fit the needs of the specific business - regardless of their vertical or geographic location..."
Business 2 Community, July 19th, 2019
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PeopleTek News
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Conflict Or Synergy In A Multi Generational Workplace
Managing multi-generational workforces is an art in itself. Young workers want to make a quick impact, the middle generation needs to believe in the mission, and older employees don't like ambivalence. - Eric J. McNully
"Does your workplace consist of a blend of multi generations? Do the differences add synergy or perhaps increase conflict? Let's break it down into 5 generations (as reported by Katrina Plourde):.."

Silent Generation, Baby Boomers, Generation X, Generation Y, Millennials, ...

PeopleTek News, July 15th, 2019
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Kelly Merbler News
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Everything Worthwhile Is Uphill
I regularly receive inquiries seeking advice on how to build a business and a network to help sustain it
"Through these engagements I speak with many hard-working people out there who are in the exact same place that I was just a few years ago. These are individuals who feel stuck running on the career 'hamster wheel'.

Let me be clear, I am not saying by any means that I have built an amazing empire quickly. Far from it! Trust me, I have many more years of experience and growth to build on before I can say I am a master in my field, but I have learned important lessons which I share with others who seek me out for coaching. This is content that I frequently share with my coaching clients..."

Kelly Merbler News, July 15th, 2019
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Greta Schulz News
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True Hiring Benchmarks
A mid-size advertising and marketing firm were looking to expand. It truly needed an account executive to go out and call on organizations in the area to try to develop business for the firm
"Denise was in charge of interviewing for the new account executive.

She went the usual route and put out some ads for a viable candidate. She was looking for someone with at least two years of sales experience within the industry, good communication skills, and a college degree..."

Greta Schultz News, July 15th, 2019
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Julie Kantor News
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Mars & Venus? Big New Studies On Women In Tech From IDC And Northwestern
The fact that women are underrepresented in tech (and STEM jobs in general) is frankly not news
"The lack of representation of women and minorities in tech gained visibility 5-7 years ago and exploded when Google and other tech companies released their diversity reports. So, what's new?

Recently, we are seeing new and exciting research pointing to the causes for the lack of diversity and solutions for shifting cultures to advance women in the workplace. Spoiler alert: think unconscious bias and inadequate support networks..."

Julie Kantor News, July 18th, 2019
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SF IT vBeers Miami
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vBeersPlus @ Keiser University, Pembroke Pines
Keiser University - Pembroke Pines

Come out and connect with other professionals in your industry! This is a great event meant to promote growth of the IT industry here in South Florida.

vBeersPlus events are vBeers events plus sponsorships - recruitment, community, commercial - plus food and drinks!

Food and drinks will be provided, so please register so that we have an accurate headcount and can prepare name badges.

Feel free to arrive and depart at your convenience.

The Miami events will be held in conjunction with the Miami VMware users group (VMUG).

If you are interested in being a sponsor, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Types of sponsor:

  • recruitment - for staffing firms and HR groups looking for IT employees or contractors

  • community - not-for-profit group who provide value to the South Florida IT ecosystem

  • commercial - describe an IT Problem and your commercial IT Solution in under 3 minutes with time for discussions at your table!

Hosted by Lauren H. McLaughlin and John J. McLaughlin from vBeers

Wednesday, July 24th, 2019: 6:00 PM to 9:00 PM
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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