IT News and Events
15th Annual CIO Golf Outing (Sept. 23rd)
Jul 8th, 2019 — Jul 14th, 2019 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 256, Issue 2 << Previous Issue | Next Issue >>
IT - Email
disable
Is Your Email The Weakest Link?
Phishing by email is when attackers manipulate the receiver into opening a malicious file or link containing malware. Upon clicking on these files or links, the malware is automatically downloaded to the receiver's device
Your information can also be compromised by malware, allowing spoofed websites access to collect your login credentials. Furthermore, phishing attacks are categorized into: credential harvesting, extortion, malware, and spear phishing.

1 in every 99 emails is a phishing attack, and in a 5 day work week, this amounts to nearly 5 phishing emails per employee. With 30% of phishing emails making it past default security, businesses could be receiving daily attacks and not know it. In fact, from 2013 to 2016, cyberattacks cost businesses over $5 billion worldwide and from 2016 to 2017, phishing attacks increased by 65%.

Although 83% of people have received phishing attacks, 64% of infosec professionals are targeted by spear phishing, and 35% of professionals don't even know what "phishing" means. Today, a phishing attack on a midsize business can cost an average of $1.6 million. It is common for consumers to stop using a business following a security breach. Saying this, phishing can not only lead to a damaged business reputation, but also decreased productivity and a loss of proprietary data.

Business 2 Community, July 13th, 2019
(Get More Information . .) open to premium members only

IT - Marketing
disable
Are You Overlooking Customer Experience Basics & Accidentally Neglecting Customers?
As a whole, we don't really enjoy talking about customer experience basics. Instead, the conversation around CX often centers around the pull-a-rabbit-out-of-a-hat, OHMYGOD moments that amaze customers and offer those oft-discussed but hard-to-achieve moments of surprise and delight
"Phew. Even just writing about those is exhilarating. And sort of exhausting.

We love talking about those moments because they're amazing.

The hotel staff who went above and beyond to show what a great time a child's left-behind stuffed animal? There are several of these stories now, and we can't get enough!..."

Business 2 Community, July 13th, 2019
(Get More Information . .) open to premium members only

How Leads Fit Into Account-Based Marketing
Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy? You're not alone - it's one of the questions I hear most often
"Many marketers believe that making the switch to ABM means they have to sacrifice all of the traditional marketing metrics they've become accustomed to: form fills, leads, etc.

But ABM doesn't have to be a 'this or that' strategy - you can still incorporate leads into your account-based approach by simply adjusting a few things..."

Business 2 Community, July 12th, 2019
(Get More Information . .) open to premium members only

The Complete Guide To Running Effective Email Nurture Campaigns
Step aside, expensive marketing tactics. There's an affordable way to invest in your audience that pays off for your company - and your customers. Join us as we delve into email nurturing
"Email nurturing engages potential customers with the hope of turning them into loyal customers. When a visitor performs a specific behavior on your website, it triggers an email with targeted information to nurture that relationship with your brand. Data, personas and demographics come together to segment email lists; these allow you to send relevant content that helps customers on their journeys - whether they want to learn, research or purchase - while leaving an impression..."
Business 2 Community, July 8th, 2019
(Get More Information . .) open to premium members only

IT - Sales
disable
The Shift From Sales Reps To Trusted Advisors
"Buyers today can obtain product information without ever talking to a salesperson, embarking on as much as 57% of the buyer's journey alone before ever speaking to a sales rep..."
"Because prospects and buyers are savvier and more educated, they expect salespeople to act as trusted advisors and present them with information.

When buyers come to salespeople, they expect sales to build off the research they've done, to provide them expertise, and give them what they think they need to make a decision. A trusted advisor is a salesperson, but a salesperson may not be a trusted advisor. Learn why and how salespeople can become a trusted advisor to prospects and customers.

According to recent research from Forrester, sales teams are increasingly moving to a consultative approach. Salespeople that help buyers navigate through complex products or buying decisions are increasingly valued..."

Business 2 Community, July 8th, 2019
(Get More Information . .) open to premium members only

Underperforming Our Potential
At the outset, I'll apologize. This post is likely to rub some executives the wrong way. The premise is that many organizations are under performing their potential - possibly by huge amounts
"The immediate reaction from many might be, 'We've been beating our numbers year after year! How can you say we are under performing our potential?'

First, let's look at the 'number.' The number is always somewhat arbitrary. Ideally, it's arrived at by both a bottoms up and tops down assessment of what we might achieve for a given investment in sales and marketing resources.

It's always an iterative process, sometimes the number is fairly developed, sometimes it's arbitrary..."

Business 2 Community, July 11th, 2019
(Get More Information . .) open to premium members only

Want To Earn And Build Customer Trust? Email Is The Most Powerful Tool Businesses Have
Today's customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices
"For example, switching banks or insurers can be done in a matter of minutes, with just a few taps on a smartphone.

In this kind of environment, organizations need to provide their customers with reasons to remain loyal. The most powerful of them being trust.

In fact, a recent study by Deloitte Digital found that trustworthiness is the trait that makes customers feel the most aligned with their favorite brands..."

Business 2 Community, July 8th, 2019
(Get More Information . .) open to premium members only

IT - CRM
disable
CRM Is 30 And Salespersons Still Hate It
We are now almost forty years after the first CRM tools were introduced, initially as helpers for the sales force, but then with an ever increasing scope
"We have seen 'CRM' systems start as point solutions that morphed into suites - and back to what is called 'best-of-breed' to witness the rebirth of the suite.

We have seen CRM as a strategy, as a tool. There has been social CRM, and more recently we have seen customer engagement management (CEM), even customer experience management (CXM). Regardless of the name and scope, the goal has always been to help businesses and their representatives on one side and customers on the other side to build lasting and profitable relationships.

Amazingly, many users, especially salespersons, still hate CRM.

Why?..."

CustomerThink, July 9th, 2019
(Get More Information . .) open to premium members only

How Does Your CRM Manage Different Opportunity Types?
Why do so many CRM implementations behave as if every sales opportunity was created equal?
"If your organization is involved in B2B or transactional B2C sales, a 'one size fits all' approach might possibly work.

But if you are involved in complex B2B sales, and if you are selling to a mixture of new business and existing customers, you'll almost certainly have a variety of different opportunity types.

These opportunity types will inevitably have different critical success factors, different degrees of difficulty, different average sales cycles, different average win rates and so on.

And if your opportunity management strategies fail to reflect these differences, coming up with accurate forecasts will be nigh-on impossible."

Business 2 Community, July 8th, 2019
(Get More Information . .) open to premium members only

Study: Mobile CRM Market Will Grow 11% To $15B Worldwide
The global mobile customer relationship management (CRM) market will grow 11% to $15 billion worldwide this year from 2018 as businesses seek to connect with their customers through their mobile devices
"Mobile CRM services growth is coming as digitized workforces make real-time access to critical information a necessity to foster streamlined operations, Future Markets Insights said. Businesses are placing customer satisfaction at the top of their priority list and are seeking insights for their sales efforts. 'CRM on demand' is a significant trend in the mobile CRM market, as businesses turn to cloud-based suites that promise flexibility and scalability, per the report..."
Mobile Marketer, July 12th, 2019
(Get More Information . .) open to premium members only

Turn Your CRM Into The Tool Your Sellers Need
Customer relationship management software has never been popular with the sales force
"It's easy to see why: CRM systems weren't created with sellers' needs in mind, and they're often viewed as time-consuming data repositories that take valuable time away from selling.

But we've entered a new era where CRM systems can collect richer data and, with the right tools, afford deeper insights to drive sales enablement. Today's CRMs capture details that relate to-and create incentives around-the underlying key factor that drives better sales results: seller behavior.

With the right changes in both utilization and management, CRM systems can become a powerful data-driven weapon in the battle for new and legacy clients. For every dollar a company spends on CRM, it earns nearly $9 in returns, and CRM can increase sales by up to 29 percent..."

Destination CRM, July 8th, 2019
(Get More Information . .) open to premium members only

PeopleTek News
disable
Under-Used Leadership Behavior?
Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune - Sam Walton
"Are you under-using any critical leadership behaviors? As leaders a lot is expected of us; we need to keep our skills sharp, our relationships strong, and we need to communicate effectively.

That's just a starting point. We need to be accountable for all of our behaviors, we need to know what we're doing well, we need to know which areas to develop, and we must acknowledge the accomplishments and contributions made by our direct reports (and colleagues too)..."

PeopleTek, July 8th, 2019
(Get More Information . .) open to premium members only

Kelly Merbler News
disable
When Work Feels Like Prison
Going to work should never feel like serving time
Kelly writes, "So many people get up on a Monday and drive to work, walk in the front lobby and get the feeling that the prison gates have shut behind them, unmotivated, unhappy, and not being used for the value they bring to the organization.

Their ideas are not considered, they feel as if they live in solitude at times, and the gifts that they have are not being utilized.

I have been there and so many of the people I have coached have had the same experience and feeling..."

Kelly Merbler, July 9th, 2019
(Get More Information . .) open to premium members only

Greta Schulz News
disable
The Sales Success Kit
The Sales Success Kit program gives you a complete step-by-step process to skyrocket your results and position you as a Sales MVP in Your Industry!
"Compiled into a powerful, convenient and interactive product, Greta will take you through each step of her wildly popular training seminars. By ordering the Sales Success Kit, you will receive training videos, quizzes, webinars, podcast and of course the monthly small group LIVE audio training!

The program is laid out in 4 easy to follow Quarters just like a football game. (no reflection on actual calendar quarters) Then the Championship Level!!..."

Greta Schultz, July 9th, 2019
(Get More Information . .) open to premium members only

Julie Kantor News
disable
Want To See Women Thrive In The Global Workforce? Sponsor Them
Most of us have seen the stats out there about women in the workplace: women comprise 50% of the workforce but are underrepresented in top management and STEM fields
"Historically, it was considered a pipeline issue: since women entered the workforce after men, they just needed more time to be recruited, educated, trained, and propelled to the top. In the late 1980s, the term 'the glass ceiling' was coined by Marilyn Loden. The glass ceiling describes how women are present in the workforce but are disproportionately represented in senior positions. Mentorship has long been recognized as one effective way of advancing women and minorities professionally. New research, just published in January of 2019 by the Center for Talent Innovation, shows that another form of support is also effective in recruiting and retaining a more diverse, hardworking and productive workforce. It is called sponsorship..."
twomentor, July 9th, 2019
(Get More Information . .) open to premium members only

SF IT vBeers Boca
disable
vBeers @ Boca (Biergarten Boca)
$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstairs lounge.
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Enjoy the $5 burger and fries special! We meet in the upstairs lounge.

Hosted by John J. McLaughlin

Wednesday, July 17th, 2019: 5:30 PM to 8:30 PM
(Get More Information . .) open to premium members only

SF IT vBeers Miami
disable
vBeersPlus @ Miami (Keiser University, Pembroke Pines)
Keiser University - Pembroke Pines

Come out and connect with other professionals in your industry! This is a great event meant to promote growth of the IT industry here in South Florida.

vBeersPlus events are vBeers events plus sponsorships - recruitment, community, commercial - plus food and drinks!

Food and drinks will be provided, so please register so that we have an accurate headcount and can prepare name badges.

Feel free to arrive and depart at your convenience.

The Miami events will be held in conjunction with the Miami VMware users group (VMUG).

If you are interested in being a sponsor, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Types of sponsor:

  • recruitment - for staffing firms and HR groups looking for IT employees or contractors

  • community - not-for-profit group who provide value to the South Florida IT ecosystem

  • commercial - describe an IT Problem and your commercial IT Solution in under 3 minutes with time for discussions at your table!

Hosted by Lauren H. McLaughlin and John J. McLaughlin from vBeers

Wednesday, July 24th, 2019: 6:00 PM to 9:00 PM
(Get More Information . .) open to premium members only

Sponsor - ISACA
disable
ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
(Get More Information . .) open to premium members only

Sponsor - ISSA
disable
Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
(Get More Information . .) open to premium members only

Sponsor - SFTA
disable
SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .) open to premium members only

Sponsor - Refresh Miami
disable
Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .) open to premium members only

Sponsor - Palm Beach Tech
disable
Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
(Get More Information . .) open to premium members only

Sponsor - SFIMA
disable
South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
(Get More Information . .) open to premium members only

Sections in this issue:
click to jump to section