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IT - Marketing
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The Benefits Of Customer Lifetime Value: Why It Matters
What do America's longest running companies all have in common? They focus on the big picture: customer lifetime value
"If you want your business to last, you need to prioritize customer lifetime value, too. To succeed in today's customer-centered economy, you can't simply focus on attracting new customers. After all, there are plenty of competitors to choose from, and customer expectations are higher than ever. Instead, view each customer in terms of their lifetime value, meaning the total amount they may spend long-term if you retain them.
For companies willing to evolve, the benefits of customer lifetime value are many. By cultivating customers who have a high lifetime value, you can ensure stable revenue for years to come. But first, you have to know how to retain them..."
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IT - Sales
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Have You Adapted To The Modern Sales Cycle?
It's no secret that the sales cycle has changed a lot over the past few decades
"Some may even say that sales reps that are new to the game have a bit of an advantage when it comes to learning and onboarding; they are typically tech-savvy, have fresh and mold-able minds that aren't bogged down by old methodology, and can adapt quickly to new sales models and techniques. But what about sales reps and leaders who have not recognized the shift in technology and have not yet adapted to today's sales cycle? After all, it's changing every day and it can be hard to keep up.
We have a few tips to help you understand what has changed and how you can modernize your approach to today's sales cycle..."
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Cold Calling Never Went Out Of Style
Recently, someone made a comment saying, "It's interesting to see cold calling coming back into style..."
"The comment startled me, and I can see where the speaker was coming from, but I couldn't have disagreed more.
The reality is cold calling has never gone out of style. As you look at the performance of consistent top sales performers, you see they always have held themselves accountable for making sure they generated a sufficient number of opportunities to achieve their goals, quarter after quarter, year after year..."
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IT - CRM
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Lead Nurturing With Your CRM
Getting leads through your website and other marketing efforts can be hard
"Only good content and a compelling message are enough to breakthrough the litany of ads and competing marketing to resonate with a potential client. Good quality leads that are generated through customer referrals, website traffic, and external marketing are hard enough to get in the first place, you don't want to lose any potential sales to poor follow up..."
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4 Things Sales Managers Need From A CRM System
Any good salesperson knows the foundation of sales is relationship building
"Even as our world becomes increasingly digital, for businesses to thrive, there is still a need for strong relationships to develop between reps and prospects. A computer cannot build relationships by itself; you still need people for that. RetailDive says that 70 percent of consumers still want to interact with humans versus bots. And according to HubSpot, 58 percent of sales teams are increasing in size. With an increase in staff comes the need for experienced managers who know the value of face-to-face, personalized customer relationships..."
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4 Steps To Ensure CRM Success
Investing in and implementing a customer relationship management (CRM) solution is no small feat. It often requires significant money, time, and technical know-how
"As many as two-thirds of all CRM deployments fail for one reason or another. Before jumping into a CRM project, it's important to first understand what kind of role your CRM solution can play and the nuances of the service it can provide. If implemented correctly, a CRM can be one of a company's most powerful assets.
Let's start by outlining what a CRM solution is and why is it important for your business. Simply put, a CRM is the ultimate resource for streamlining operations across sales, marketing, and customer service. At its core, CRM software is designed to improve efficiency and productivity, resulting in better customer satisfaction and higher profits..."
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SF IT vBeers Broward
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vBeers+ @ General Provision Downtown Ft. Lauderdale
General Provision - Fort Lauderdale
- 300 SW 1st Ave #155, Fort Lauderdale, FL 33301
Join us for the next vBeerPlus South Florida. vBeers/vBeersPlus events happen four times a month on the first four Wednesdays.
Check the vBeers meetup.com page for the locations.
Sponsors: Strictlytech, TEKsystems, TechLauderdale, ITNE, SUP-X.org
Informal IT Networking Every Wednesday, Locations Vary
Join us for vBeersPlus at General Provision Downtown Ft. Lauderdale.
vBeers events happen four times a month on the first four Wednesdays. Check the meetup.com page for the locations.
vBeersPlus events adds sponsorships - recruitment, community, commercial
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.
I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeersPlus.
These tables will be set up before the vBeersPlus. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.
In advance of the vBeersPlus, I will post a list of the positions that are available from the table sponsors.
I am now looking for sponsors to deliver short commercial talks during vBeersPlus. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.
As I ramp up the sponsorships, the food and drinks will be covered by the sponsors.
If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.
Register / Details
July 10th Sponsors:
Recruitment:
- TEKsystems - "This is How New Opportunity Happens"
Commercial:
- Strictlytech - "We Make IT Happen"
- IT News and Events - "IT Newsletters As A Service"
Community:
- TechLauderdale - "Fort Lauderdale's Hub for Tech Professionals, Executives and Entrepreneurs"
- SUP-X - "The Startup Expo"
Hosted by John J. McLaughlin and Lauren H. McLaughlin
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PeopleTek News
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12 Steps For Courageous Leadership
Through hundreds of intensive leadership workshops, PeopleTek has extensively studied the many factors that influence the performance of individual leaders and teams
"This book teaches you about the single most important factor affecting performance: Courageous Leadership.
Courageous Leadership means achieving your goals and exceeding in your life's ambitions and objectives while living your professional and personal life the way you want to.
A courageous leadership style is built upon a bedrock of confidence and intuition about one's qualities and limitations, as well as a willingness to develop your limitations and those of your team, while leveraging known strengths.
Courage is the single most important attribute a leader must possess to be effective, successful, and obtain results..."
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Kelly Merbler News
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What Would You Do For Free?
Kelly blogs, "As a coach and leadership development consultant, I work with my clients on their career goals and growth initiatives.
I have spoken to hundreds of coaching clients in the last year and many of them have shared how they just want to get THROUGH the day. They don't wake up on a Monday morning feeling excited to get in their car and go to work.
One of the first questions I ask my clients from a personal level is: What do you love doing so much that you would do it for free?..."
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Greta Schulz News
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5 Reasons Not To Leave A Cold Call Voice Mail
'When I am cold calling, what should I leave on a voice mail message to get a call back'? I get this question about once a week and yes, it's the $100,000 question
"First of all, there is no miracle answer to this question, even in the best sales training process. If there were, and I could share it, I would be living on the beach in Hawaii drinking pina coladas with my toes in the sand. I will tell you, when cold calling and getting a message machine, I believe, when in doubt, don't leave one.
Here are some reasons why you shouldn't leave a voice mail message:..."
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Julie Kantor News
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WITI Presentation On The Business Case For Mentoring And Flash Mentoring Experience
Navigate Your Leadership + Elevate Others Through Mentor 2.0 (Mentoring and Sponsorship)
"Mentoring relationships have the potential to lead to lasting and positive changes for both people involved, helping them build and strengthen personal brands, leadership and business ethics. If you've already had the opportunity to blaze a trail as a leader you have likely built solid relationships along the way-relationships that can be enhanced as a sponsor as well.
A mentor guides and advises. A sponsor elevates and champions others behind closed doors and might also be the one to say 'yes!' and make the hiring or buying calls. Sponsorship puts people front and center, building engagement and increasing confidence. According to many research studies, this strategy results in a significant promotion for both parties..."
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Want A Mentoring Initiative This Fall: 5 Minute Video On Why You Need To Get Started Now
Time is of the essence. As I have travelled the country I find more and more that a little engineering (of people helping each other in a mutually beneficial way) goes a long way
"WHY?
Less that 40% report to us that they have someone they can go to for professional advice.
Less that 12% of leaders report to us that they are currently mentoring someone else.
Learn from this short video what you need to be thinking of now that will drive large dividends at your company for employee engagement, retention, sense of belonging, knowledge transfer and more..."
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SF IT vBeers Boca
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vBeers @ Boca (Biergarten Boca)
$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstairs lounge.
Biergarten Boca - Boca Raton
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
Enjoy the $5 burger and fries special! We meet in the upstairs lounge.
Hosted by John J. McLaughlin
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Diamond Membership Benefits $5,000/year
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,000/year
- Individual Membership Benefits $200/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Kelly Merbler News, Greta Schulz News, Julie Kantor News, SF IT vBeers Boca, Sponsor - ISACA, Sponsor - ISSA, Sponsor - SFTA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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