IT News and Events
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Volume 255, Issue 4 << Previous Issue | Next Issue >>
IT - Email
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Words To Go: Email Phishing Security
IT teams must take precautionary measures to address cybersecurity awareness, particularly when it comes to email. Refer to this list of email security terms to mitigate risks
"IT professionals know the stakes are high when it comes to email phishing security. Phishing is deceptively dangerous because suspicious links are hyperlinked within an email text and can be hard to distinguish as dubious by an untrained eye. It takes only one click to affect or even compromise the whole network. This is complicated by the fact that phishing is not easily eliminated by software alone. It takes a combination of threat detection systems, security awareness training and a vigilant security team to create a solid defense against phishing threats..."
SearchSecurity, June 25th, 2019
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Office 365 Multifactor Authentication Done Right
Why the ubiquitous nature of Office 365 poses unique challenges for MFA-based security and how organizations can protect themselves
"Attacks like password spraying, brute force, and phishing have targeted Office 365 cloud users for years. Most incidents share a common thread: access to the right combinations of usernames and passwords along with legacy authentication mechanisms like basic authentication.

Attacks targeting email accounts protected only by single factor authentication, such as a password - even a 'strong' password - see a higher probability of success. Against these odds, MFA has become a necessary line of defense. Using strong factors discourages attacks by introducing an extra layer of authentication to complete the sign-in process..."

Dark Reading, June 27th , 2019
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What Are The Most Important Email Security Protocols?
Internet email was designed independent of security considerations, but these are the top email security protocols that add mechanisms to keep messaging safe from threats
"Not long after the first internet email protocols were developed, computer scientist Andrew S. Tanenbaum wrote, 'The nice thing about standards is that you have so many to choose from.'

He wasn't wrong. Although the original internet application protocols rarely addressed security, there are now many choices for email security protocols.

Basic, unsecure email depends on just a handful of protocols:..."

SearchSecurity, June 27th , 2019
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IT - Marketing
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7 Ways To Strengthen Client Relationships And Increase Lifetime Value
There is no doubt that clients are critical to the growth and success of your business. Creating new client relationships is certainly important, but maintaining those client relationships is even more so
"And simply maintaining those relationships is not good enough, client bonds need to be as strong as possible. By doing so, client lifetime value goes up, ensuring your business will be successful far down the road.

According to Forbes Expert Panel, 'Customer retention and satisfaction are crucial for every company's success. If you want to increase sales, you'll have to prioritize your relationships with consumers. That means paying attention to their wants and needs and marketing to them accordingly.'

The following ways to strengthen client relationships can serve as your quick guide for increasing client lifetime value, growing your business year after year. Let's dive in!..."

Business 2 Community, June 24th, 2019
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Your Next Marketing Strategy for Your MSP - ABM
"It is a truism worth repeating: 80% of fish are caught by 20% of fishermen - Successful fishers fish where the fish are most often" ~ Tony Bishop
"If you are a fisherman you know that you can put some bait on and cast a line out on the dock to catch a few fish, but when they aren't biting you need to go to where the fish are.

The same is true for lead generation for your IT company. Inbound marketing techniques (SEO, content creation, etc.) are great lead generation strategies, but at the end of the day, you are waiting for prospects to reach out to you..."

Business 2 Community, June 27th , 2019
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IT - Sales
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3 Ways To Improve Your B2B Cold Calling Success
There's no way around it. Cold calling is a challenge. That doesn't mean you should stop making the calls
"Instead, get smarter about your cold calling strategy, which is possible with today's data tools. They can help you be smarter about your contacts and provide insight into their buying plans that gives you the competitive edge. Brushing up on your sales techniques and being persistent about making calls also pays dividends.

Here are some quick tips to make cold calling work better than you ever thought possible..."

Business 2 Community, June 25th, 2019
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Our ABM 'Hunting License'
I've never been comfortable about the hunter/farmer notions around selling. I've always maintained every sales person is a hunter. If you aren't, you don't belong in sales
"We tend to think of farmers as the account managers, those who think their job is to 'protect and defend,' (apologies to many of our police forces). They are driven not to rock the boat, to make sure our customers are happy, to answer their questions, to make sure that we retained them, getting that coveted annual renewal.

If we could, we would expand, we'd grow our users, we'd upsell, adding more products, but never rocking the boat..."

Business 2 Community, June 27th , 2019
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The 10 Cs Of Sales Training
Sales training strategy is a vital component of managing a sales team. Here are 10 things to think about as you look at the way your salespeople learn and develop
"Sales Training Strategy Cs: 10 Focus Areas

Challenge: What's the goal? Be clear about the objective. 'Increase market share by 10 percent in a flat market', 'Generate 50 percent of revenue from our top 10 percent of accounts'. 'Failure only comes when we forget our ideals, objectives and principles'. Agree what success looks like before going ahead with training...."

Business 2 Community, June 24th, 2019
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The Secret To Scaling Sales Effectiveness
Research from SiriusDecisions' 2018 Global Chief Sales Officer Study found that fewer than 50% of sales reps are hitting quota and that at 70% of companies, barely 30% of reps are meeting quota
"These statistics illuminate an unsettling fact - the majority of sales teams are ineffective.

With less than half of their sales team hitting quota, it's easy to understand why sales leaders often focus their time and energy on top performers in the hopes that they inspire the rest of the team to keep up. However, this only exacerbates the issue. Neglecting core performers who, on average, make up 60% of the sales force, is a huge missed opportunity. Core performers, or 'B reps,' are actually a company's most valuable revenue driver.

Why is that?..."

Business 2 Community, June 26th , 2019
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When Do You Need A Response?
We live in a FOMO, interrupt driven world. We are distracted by the Adrenalin rush of being busy, forgetting that we aren't accomplishing the things we had intended to accomplish
"One of the most devastating things to our goal attainment is our mistaken view of what it means to be 'customer responsive.'

Recently, I was watching a sales team work. They were constantly busy, but at the end of each day, as we reviewed their progress against their goals, the progress didn't align with the activity. As we discussed what happened, these comments started showing a pattern:

  • 'A customer called asking a question, I stopped everything to research the answer and get back to them.'

  • 'i got an email from a potential customer looking for information, it took me about 45 minutes to put it together and get back to them.'

  • 'Someone in marketing wanted to know.'

The patterns, were pretty clear, everyone was instantly re-prioritizing their time around responding to interruptions. As a result, they were accomplishing nothing that was on their priority list..."

Business 2 Community, June 25th, 2019
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Who Sets The (Low) Bar In Your Sales Department?
In sales, we often talk about setting the bar high. But there's another bar for sales managers to consider
"It's not the high bar that sets the desired standard, it's the LOW bar that can be a job killer.

The 'low bar' is the lowest level of performance acceptable to keep their job. And you set it by what you allow your salespeople to get away with. You may not see the negative impact immediately, but it's a morale killer to the other higher performers on the staff.

Here are seven examples of how the 'low bar' gets set on your sales team..."

Business 2 Community, June 24th, 2019
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You're Not Ready For That Call!
Somehow, it seems that a post on preparing for sales calls/meetings would be totally unnecessary. One would hope all sales professionals would have a plan for every call, if only to manage their own time very well
"When I talk to sales people about the importance of sales call/meeting planning, the responses tend to fall into two categories.

The first category is 'the voice of experience.' These sales people look at me, roll their eyes, saying, 'You don't understand, I've been selling for year, I've made 1000s of calls.. I know how to get it done!'..."

Business 2 Community, June 24th, 2019
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IT - CRM
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How To Measure The Relationship With Your Customer With A CRM
We all know businesses need to build up long-term relationships to succeed in their growth
"Mow that most of us know what is CRM software, we implement an easy to use CRM to help manage the processes company-wide and watch the data start flowing into the CRM database and wait for evermore.

Now, if you are not paying attention to the proper metrics, you can never figure out whether the relationship with your customers is really growing the way you expected them to grow before adopting your easy to use CRM tool..."

CustomerThink, June 26th , 2019
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Salesforce Now Has Over 19% Of The CRM Market
CRM remains the largest and fastest growing enterprise software category today according to the latest market sizing, and market share research Gartner published this week
"Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share.

Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018.

72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.

Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market...."

Forbes, June 24th, 2019
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SF IT vBeers Broward
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vBeers+ @ General Provision Downtown Ft. Lauderdale
General Provision - Fort Lauderdale

Join us for the next vBeer+ South Florida. vBeers events happen four times a month on the first four Wednesdays. Check the vBeers meetup.com page for the locations.

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.

I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeers+.

These tables will be set up before the vBeers+. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.

In advance of the vBeers+, I will post a list of the positions that are available from the table sponsors.

I am now looking for sponsors to deliver short commercial talks during vBeers+. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

As I ramp up the sponsorships, the food and drinks will be covered by the sponsors.

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com for details.

Hosted by John J. McLaughlin and Lauren H. McLaughlin

Wednesday, July 10th, 2019: 6:00 PM to 9:00 PM
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PeopleTek News
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Appreciating Diversity And Differences
"It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences" - Audre Lorde
"When you hear the word 'diversity', what comes to mind? Per the Bing dictionary, it can mean a 'variety of something such as opinion, color, or style', it can be 'ethnic variety, as well as socioeconomic and gender variety, in a group, society, or institution', and it can be 'a discrepancy, or a difference from what is normal or expected'.

And we'd like to add:..."

PeopleTek, June 24th, 2019
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Kelly Merbler News
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To Infinity And Beyond...
This past weekend I took my boys to see Toy Story 4. My family and I have watched each of the Toy Story movies and have loved every one of them in their own way
"As I laughed through this most recent series and followed the storyline, I was reminded of a few lessons that I have lived through. Sheriff Woody and his Space Ranger sidekick, Buzz Lightyear helped to nudge these thoughts forward through some of the key takeaway lessons played out in this most recent movie..."
Kelly Merbler, June 24th, 2019
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Greta Schulz News
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Top 5 Sales Team Blunders
Sales Hiring from a resume alone - Being inconsistent - Selling for your reps - Keeping a salesperson longer then we should - Not holding them accountable to their numbers
"Sales Hiring from a resume alone. We are all impressed by a resume but does it really mean what it says? In the world of sales if someone has sold before, even for a competitor, that doesn't mean they were good and doesn't mean they aren't going to bring bad habits to you.."
Greta Schultz, June 26th , 2019
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Julie Kantor News
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Why Mentors Hate Workplace Gossip
We've all been there at work. A perceived injustice, a mean look, a discourteous or catty remark. The confusion, then the anger sets in.
"I've been there many times in my life. In fact, the other day I slammed on my brakes when a woman in a convertible sky blue Mercedes whisked passed me in the parking lot and I almost hit her. Her eyes met my eyes with a dark glare.

We both were driving too fast, but once the red and orange rage left my eyes and I parked, I realized it was 100% my fault as I was not fully present. 'Own it, Julie,' I said to myself. Take responsibility, apologize if you can, do not create a validating story of victimhood. Do not ruin this glorious day..."

twomentor, June 26th , 2019
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SF IT vBeers Boca
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vBeers @ Boca (Biergarten Boca)
$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstairs lounge.
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin

Wednesday, July 17th, 2019: 5:30 PM to 8:30 PM
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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