IT News and Events
vBeers South Florida (July 13th) Funky Buddha
Jun 17th, 2019 — Jun 23rd, 2019 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 255, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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30 Terms Digital Marketers Should Know
Digital marketing has so much specific jargon, terms, and acronyms that it's almost like learning another language
"Are you new to digital marketing, or need a refresh on what's new? Have you ever felt left out and lost during a conversation with your co-workers? We've got your back because we came up with 30ish important terms every digital marketer needs to know. So the next time you are caught up in a discussion, you'll be able to spread your digital wings..."
Business 2 Community, June 20th, 2019
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Examples Of What Your Referral Program Faq Should Contain
Ready to launch a referral program and tap into the power of trusted recommendations?
"You'll need to create a referral program FAQ. Your existing customers are your best advocates, so you'll want to make sure they have all the information they need to share with their friends - and get rewarded for it! One of the best ways to ensure that your referral program will work without any hiccups is to build out your FAQ page for your referral program. Here's why...."
Business 2 Community, June 18th, 2019
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Think Marketing Wongt Work In Your Industry? Think Again.
Marketing doesn't work in our industry. Our customers don't care about marketing. Our product is too complex to distill into a marketing message. Sound familiar?
"If you work in marketing, you've probably heard these statements at least once in your career. If you believe any of these are true, and that marketing won't work in your industry, I hope you'll give me a few minutes to try and change your mind.

Marketing isn't about clever puns, slick graphics, and Facebook audience metrics. Those things matter, but they aren't the heart of a marketing strategy. Your customer - their pain points, ambitions, anxieties, preferences, and personality - is the core of effective inbound marketing, and focusing on your customer works in every industry..."

Business 2 Community, June 22nd, 2019
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IT - Sales
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5 Ways To Align Better With Clients Through Joint Account Planning
In today's world of SaaS customer success, most CSMs and/or Account Managers are held to some sort of revenue goal
"Whether that revenue comes from an upsell, cross-sell, expansion, or something else, it's still new revenue attributed to the customer. This is where differences start to come into play. While some organizations have CSMs handle the entire upsell process, others bring in sales team members to help facilitate negotiating and contracts. In reality, this process should be a joint effort between multiple teams, with the customer at the center. This is what's commonly known as joint account planning..."
Business 2 Community, June 20th, 2019
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6 Customer Retention Strategies That Are Here To Stay
If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one
It will surely get your brain and bank account working overtime. Adding credibility to this statement is a research study by Invesp Consulting which suggests:

  • Existing customers are 50% more likely to try new products and spend 31% more than new users! Shocker, right?
  • Increasing customer retention by 5% can increase profits by 25-95%.
  • Around 89% of companies view customer experience as a key factor in driving customer loyalty and retention.

Simply put, if you're not retaining customers, you're not moving forward, even if it may seem so. Think of it like this: you're exercising every day but not eating healthy, hardly a logical approach to staying fit, right? ..."

Business 2 Community, June 21st, 2019
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A Fully Immersive Sales Development Training Experience
What does it mean to truly immerse yourself in something?
"Some of the most famous, world-renowned actors and actresses in the history of Hollywood - for example - embrace a style known as Method Acting in order to emphatically and authentically become a character. By using this intense learning style, an individual spends weeks, months or even years sinking into every aspect of an upcoming role before filming begins.

When done well, that level of preparation leads to results which can be so astonishing that we couldn't imagine anyone else other than THAT actor or actress as the character portrayed on screen (think Jack Nicholson as the unapologetic marine officer Col. Nathan R. Jessep in 'A Few Good Men' or Meryl Streep in her turn as extreme fashion magazine editor Miranda Priestly in 'The Devil Wears Prada')..."

Business 2 Community, June 21st, 2019
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Why Sales Follow Up Is Critical
Apart from the impulse purchases or basic buys, sales normally take place over a long period of time
"When customers become cost-conscious and rational, it takes more than one follow up step to convince them to buy from you. Therefore following up after your sales presentation is a critical aspect when it comes to closing a sale.

According to Invespcro, 60% of customers say NO four times before saying YES. At the same time, only 48% of salespeople ever make an attempt to follow up. And according to Hubspot, 80% of sales require more than 4 follow up calls before making a successful sale. This means that there is a lot of opportunity for more resilient salespeople to close deals than the average salesperson. Following up after the initial contact opens up more opportunities for you to close a sale. Never give up on a prospect just yet. Maybe they will say yes in your next phone call..."

Business 2 Community, June 17th, 2019
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IT - CRM
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Pega CRM vs Salesforce: 2019 Comparison
What are the Similarities & Differences between Salesforce and Pegasystems?
"Salesforce and Pegaystems could not be further apart in terms of where both companies started their respective customer relationship management (CRM) journeys. Salesforce is currently evolving from providing a simple software-as-a-service (SaaS) application that tracked sales leads to a suite of cloud applications that promise to driver superior customer experiences. Pegasystems first gained recognition as a provider of a business process management (BPM) that the company has subsequently extended to create a set of highly integrated sales and marketing applications..."
ITBusinessEdge, June 20th, 2019
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CRM Watchlist 2019 Winners
SAP and Infor won the CRM Watchlist 2019 -- and they did so with some power
"They both have some similar and some very very different reasons for their victory, but a victory nonetheless. SAP won, and they win more often than not, and here's why. Infor won, and they won for some truly distinctive reasons for their impact. Why? Read on...

So, the little engine that could -- meaning, what passes for my writing skills -- is still chugging along, and thus the two winners with distinction, Adobe and Salesforce (see below for links), are done..."

ZDNet, June 17th, 2019
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Salesforce vs SAP Salescloud: 2019 Comparison
What are the Similarities & Differences between Salesforce and SAP Sales Cloud?
"SAP has always been a leading provider of CRM software. However, SAP's strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings and Salesforce. That effort is manifesting itself in the form of SAP Sales Cloud, an instance of a CRM application that combines elements of various SAP acquisitions to create a CRM application optimized to run on the SAP HANA in-memory database..."
ITBusinessEdge, June 20th, 2019
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PeopleTek News
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Accountability, Actions, And Results
"Successful teams cannot exist without accountability - high performance and accountability go hand-in-hand." = Henry J. Evans
"It's no surprise that levels of accountability impact results. This includes not only ensuring you're accountable for your own actions (or lack of), but that we also hold others accountable for what was agreed upon.

A true leader builds a culture where accountability and responsibility are the 'norm'. There's no fear of repercussions (bad reviews, stifled career growth, or a sense of failure). When someone is truly accountable they have no issue owning and learning from their mistakes, as well as celebrating their successes..."

PeopleTek, June 19th, 2019
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Kelly Merbler News
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Discover Your Strengths - Morning Workshop on Friday, July 19th With Kelly Merbler
This workshop is based on the #1 Wall Street Journal bestseller StrengthsFinder 2.0.
Lynn University - Boca Raton

Join Kelly Merbler and her team member Marlena Coco, both Certified Gallup Strengths Coaches and Trainers for a powerful and engaging workshop.

Did you know that only 30% of the American workforce goes to work each day feeling engaged in their jobs? According to Gallup research, that is the statistic that our workforce reported. Of the 70% of people who go to work each day feeling disengaged in what they are doing, most are not using the talents that they possess to do the job they for which they are being paid. This is costing companies millions of dollars and countless hours of time. It takes so long to hire great people but how do you retain them and keep them engaged in their jobs?

Donald Clifton the Founder of StrengthsFinders stated, "What will happen when we think about what is RIGHT with people rather than fixating on what is wrong with them?"

Join my workshop, 'Unleash Your Power & Discover Your Strengths' and you will gain access into how to develop and implement such a plan. This highly interactive session has been designed to deliver high performance results by identifying the natural talents and strengths of each employee which fosters a culture of engagement and retention. This program offers a personalized assessment to discover strengths and develops an action plan for application of those strengths.

"Good recruiters can help with talent acquisition. I help with talent activation so you can retain them." - Kelly Merbler

Hosted by Kelly Merbler

Wednesday, June 19th, 2019: 8:30 PM to 12:30 PM
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Discover Your Strengths - Morning Workshop On Fri, July 19
This workshop is based on the #1 Wall Street Journal bestseller StrengthsFinder 2.0.
"Join Kelly Merbler and her team member Marlena Coco, both Certified Gallup Strengths Coaches and Trainers for a powerful and engaging workshop.

  • 8:30 AM - 12:00 PM
  • Lynn University, Boca Raton

Did you know that only 30% of the American workforce goes to work each day feeling engaged in their jobs? According to Gallup research, that is the statistic that our workforce reported. Of the 70% of people who go to work each day feeling disengaged in what they are doing, most are not using the talents that they possess to do the job they for which they are being paid. This is costing companies millions of dollars and countless hours of time. It takes so long to hire great people but how do you retain them and keep them engaged in their jobs?..."


Greta Schulz News
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Sales Meetings, The Ultimate De-Motivator, How Are Yours?
"How often as a sales director, do you get that dreaded feeling from your reps as well as yourself about the weekly sales meeting? Does it go longer then it should? Did you really feel like you got something accomplished or did you just go through the motions?

Why is that feeling so common?

Here's how most salespeople feel about those Monday morning meetings; It's 7 am and you role-over in your bed, 'ohhh dread, today is our sales meeting. Could I call in sick? Say I am meeting with a client? Anything to avoid that boring, demotivating sales meeting.'

Let's first define what a sales meeting is for by defining what is it not for..."

Greta Schultz, June 20th, 2019
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Julie Kantor News
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Personalized Mentoring Is The Best Teacher Succession Plan
Today we caught up with Heather Lageman, Executive Director of Leadership Development at Baltimore County Public Schools on mentoring and our multi-generational teaching workforce
"Twomentor: How is technology impacting the Mentoring of millennial teachers? What are you seeing?

Heather: It is difficult to make sweeping generalizations about any generation (for example, I just heard the other day that a study showed that Gen Xers are more addicted to social media and are on Instagram and Twitter more than Millennials). However, it is very clear in what I am seeing that social media and technology need to be a complement to the mentoring experience, rather than the substance. Colleagues who teach online have bemoaned the lack of engagement and connection, and veteran teachers speak nostalgically about the time when a faculty was truly a family..."

twomentor, June 18th, 2019
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SF IT vBeers Miami
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vBeers @ Keiser University (Pembroke Pines)
New Location - Keiser University (Pembroke Pines)
Come out and network with fellow IT professionals! The weekly vBeers are great events meant to promote growth of the IT industry in South Florida.

New location:

  • Keiser University
  • 1640 SW 145th Ave
  • Pembroke Pines, FL 33027

Easy access from Miami (less than 30 minutes from MIA), and Broward (less than 30 minutes from FLL). It is next to I75 (between the Pines Blvd and Miramar Pkwy exits.). Lots of free parking.

This will be a joint meetup with Miami VMWare Users Group. Food and drink will be provided, so please register so we have an accurate headcount and can prepare name badges.

This event will evolve over the next few months to have a small IT Job Fair and short "IT Solutions" presentations.

Come to meetup.com to find out the details of the current event and to register!

I'll be on-site by 5:30PM

Feel free to invite all of your friends and co-workers who work in IT!

Wednesday, June 26th, 2019: 6:00 PM to 9:00 PM
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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