IT News and Events
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Jun 10th, 2019 — Jun 16th, 2019 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 255, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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3 Email Security Protocols That Help Prevent Address Spoofing: How To Use Them
DMARC, DKIM and SPF will help cut down on malicious emails from spoofed addresses. Setting them up is easier than you think
"If you are not using global email security standards SPF, DKIM and DMARC, you should be. They've been around for many years and used and trusted by millions of people. They can only help.

Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM) and Domain-Based Message Authentication, Reporting and Conformance (DMARC) allow you to prevent malicious third parties from spoofing your email domain to others who use it. They don't work perfectly, but when enabled will absolutely cut down on some forms of email maliciousness..."

CSO Online, June 13th, 2019
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7 Truths About BEC Scams
"Last summer, the US Federal Bureau of Investigations (FBI) sounded a loud alarm for organizations about the growing danger of business email compromise (BEC) scams. At that time, the FBI said BEC fraud had cost organizations worldwide $12 billion in losses since 2013.

Since then, the threat has continued to grow more dire. Security industry researchers have shown BEC scams are increasing in scope and complexity as attackers perfect their attack playbooks to target an increasing number of victims around the globe..."

Dark Reading, June 13th, 2019
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IT - Marketing
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15 Must See Charts On The State Of Marketing For 2019
Data is at our fingertips - so much data, that as marketers, we both love and sometimes hate, the massive amounts of data to process
"With data, we can better understand our customers, apply more insightful analytics, optimize customer journeys, and create truly hyper-personalized marketing.

Marketers should also be paying attention to the numerous marketing charts available today - data in easy-to-visualize formats. So sit back, relax, and take a peak at some of the most fascinating charts to emerge in 2019..."

Business 2 Community, June 13th, 2019
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3 Reasons You Should Outsource Your Digital Marketing
Regardless of the size of your business deciding who will handle your digital marketing needs is a standard question
"Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.

There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.

Here are 3 reasons why outsourcing makes sense..."

Business 2 Community, June 13th, 2019
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Developing An Email Marketing Strategy That Works
Email marketing is one of the most effective ways to grow your business
"In fact, email averages a 122 percent return on every dollar invested - and it's one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful planning to stand out in a sea of spam and convert customers. Here's how to develop an email marketing strategy that works.

What is an email marketing strategy?

Your email marketing strategy is a defined process you'll follow to leverage email for business growth. Its steps include:..."

Business 2 Community, June 10th, 2019
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Why Your Sales Team Shouldn't Be Left Out Of The Content Marketing Loop
A lot of lip service is paid to the strategic alignment of Sales and Marketing
"But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to content.

By content, I mean marketing assets, yes - but I also mean sales enablement assets: the one-sheets, white papers, email sequences, etc. that help the sales team educate and nurture prospects..."

Business 2 Community, June 13th, 2019
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IT - Sales
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20 Calls-To-Action That Will Make Your Customers Want To Refer Their Friends
Referral programs help you increase your customer base by tapping into trusted recommendations from your existing customers
"But before that can happen you'll need to convince customers to use these programs and share your brand with their friends.

Effective calls-to-action (CTAs) catch customers' eyes and reel them in so that they'll participate in your referral program.

So, designing a powerful referral program call-to-action is essential. Your CTA must be enticing enough to convince customers to share with friends and must be easy-to-find..."

Business 2 Community, June 11th, 2019
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How To Set Up An Email Sequence To Move Customers Through Your Sales Funnel
Have you been in a situation where you're scoring lots of new leads and growing your email list like crazy?
"It's an amazing feeling, but were you shocked when these leads didn't turn into more sales - especially after you sent all of those promotional emails?

Even though people love to get emails from brands they're interested in, a handful of emails sent sporadically over the course of a few days or weeks isn't enough to convince people to buy. What you need is an email sequence - a series of emails sent consecutively during a set period of time. This way, instead of blasting leads with irrelevant and random emails, you create cohesive, automated email campaigns that keep leads engaged and move them through the sales funnel..."

Business 2 Community, June 11th, 2019
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Our FOMO Causes Us To...
We live in a world of constant distraction, driven by our Fear Of Missing Out
"We can't bear being separated from our devices, constantly diverting our attention to their vibrations, beeps, and alerts. We spend more time looking at the small screen than we do looking at the world around us.

We spend endless time in meetings, but we actually aren't present. As a result we have to schedule another meeting, at which we still aren't present. Then we muse about why we aren't making the progress we hoped to make..."

Business 2 Community, June 15th, 2019
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Stop Striving For Sales Perfection!
Given the inevitable complications and unique considerations involved in any complex sales environment, it's hard to imagine that we could ever execute a completely 'perfect' sale
"Unlike a typical manufacturing environment, which seeks to produce highly replicable solutions with standardised raw materials, rigidly defined process stages and accurately measurable quality inspection criteria, many aspects of a complex sale are unfortunately either unknowable or uncontrollable.

This is particularly true if we are selling to a new customer for the first time, or if our customer is making an unfamiliar purchase. The complexities are further amplified if there are multiple stakeholders involved in the decision-making process (as there almost inevitably are)..."

Business 2 Community, June 12th, 2019
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Why Do Customers Buy From Your Competitors? Because They Can
Here's something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition
"When I say that to the stereotypical ego-driven business owner, their reaction is often a scrunched-up facial expression.

'That's only because customers don't know how much better we are than the competition', they'll say. 'If only we could get the word out - better marketing, sales, etc. - we'd be top dog.'

Sure, better marketing and lead generation will increase market share. But a reality many CEOs or CMOs fail to admit to themselves is that, sometimes, customers are happy buying from elsewhere..."

Business 2 Community, June 12th, 2019
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IT - Social Media
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Why Your Company Should Encourage Employees To Share On Social Media
I'm sure you are probably hyper-aware that social media networks have become a juggernaut for businesses
"Whether that is growing the brand, reaching the right buyers and customers, using social media for sales, keeping up with customers and employees, or even finding top talent and growing your company's employer brand.

Social media plays a major role in all areas of your organization and not taking it seriously, puts your organization at serious disadvantage in multiple ways. Essentially, you'll end up a few step behind your competitors when you leave social out of your business strategy equation..."

Business 2 Community, June 14th, 2019
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IT - CRM
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Business Choice Awards 2019: CRM
If you've got customers, you've probably got a relationship to manage, and that requires CRM services to track it all. Here are the brands PCMag readers consider the very best
"It's always nice when readers back up the editors. Our picks for the best customer relationship management (CRM) tools have the same two vendors on top this year as those selected by PCMag readers in our most recent Business Choice survey.

Zoho CRM and Salesforce Sales Cloud Lighting Professional are both 4.5-star Editors' Choice products, each with just about every possible feature we could want and desire in keeping up with customers. But when readers weighed in, it was clear only one would earn a Business Choice award..."

PC Mag, June 10th, 2019
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How To Avoid 5 Common CRM Software Mistakes
As the CEO of a customer relationship management software company, I've seen thousands of successful CRM installations over the past 10 years
"Given that about a third of CRM projects fail, however, I've also seen the obstacles that halt CRM users on the road to successful adoption and usage.

Even if you've chosen the perfect software for your business and dedicated plenty of time to planning and developing a usage strategy, it's still entirely possible that you or any other CRM user on your team could misstep in daily usage. The good news is that CRM mistakes are rarely catastrophic. The whole purpose of the system is to make your life easier, after all..."

Business 2 Community, June 10th, 2019
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Three Key Tactics For CMOs To Get The Most Out Of Their CRM Systems
Daniel Heer, CEO and Founder of zeotap, writes about why CMOs need to think ahead of the curve and explore options to get the most out of your CRM systems
"CMOs and marketers have traditionally utilized their CRM systems to gather information and actionable insights on their current and prospective customers. These range from preference and interest data collected in online surveys, to real purchase data or even offline PoS data. However, combining all these different data points is not enough to develop a holistic marketing strategy or deliver the desired ROI. CMOs need to think ahead of the curve and explore options to get the most out of their CRM systems..."
MTA Martech Advisor, June 11th, 2019
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PeopleTek News
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Have You Decided?
"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing" - Theodore Roosevelt
"You're probably asking 'decided what?' in regards to the subject line. Let's start with decision making in general.

As leaders, we're expected to make decisions on a regular basis; matter of fact, there's rarely a day that goes by when we don't need to make a decision.

Our teams and organizations are dynamic and strategies are refined and we need to provide clarity for approaches/tasks that will support what's changing. We need to decide how to best engage our direct reports and perhaps peers and other colleagues..."

PeopleTek, June 13th, 2019
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Kelly Merbler News
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Discover Your Strengths - Morning Workshop On Fri, July 19
This workshop is based on the #1 Wall Street Journal bestseller StrengthsFinder 2.0.
"Join Kelly Merbler and her team member Marlena Coco, both Certified Gallup Strengths Coaches and Trainers for a powerful and engaging workshop.

  • 8:30 AM - 12:00 PM
  • Lynn University, Boca Raton

Did you know that only 30% of the American workforce goes to work each day feeling engaged in their jobs? According to Gallup research, that is the statistic that our workforce reported. Of the 70% of people who go to work each day feeling disengaged in what they are doing, most are not using the talents that they possess to do the job they for which they are being paid. This is costing companies millions of dollars and countless hours of time. It takes so long to hire great people but how do you retain them and keep them engaged in their jobs?..."


Greta Schulz News
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Are We Falling For Sales Schmoozer's?
You have a salesperson that everyone loves! The clients, the prospects even your staff. Great right? Well yes except for the fact that they can't actually close business
How can this be?

Often times, sales people are in sales because someone along the way told them, "you're such a 'people-person' you should be in sales." Often these people have gotten by in life by being happy-go-lucky, outgoing, and positive. Though they're pleasant, sales people who possess these traits often rely on their personality to close business, thinking their personality is the reason people will buy from them. When this is the case, if the salesperson isn't properly trained, he will often try to please his prospect with bonding, giving them the reigns and allowing the prospect to be in charge of the relationship. This type of sales person truly believes a person will buy from him if he can just get them to like him.

Greta Schulz,, June 13th, 2019
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Julie Kantor News
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Twomentor And WITI To Offer Companies Innovative Programs To Drive Employee Retention And Foster Gender Inclusivity
Twomentor founder to emcee at WITI's 25th Women in Technology Summit
Twomentor, a training and development company, announced it is partnering with WITI (Women in Technology International) to offer innovative and sustainable programs to WITI's corporate members. This collaboration is designed to empower corporate partners with a breadth of mentoring options to boost recruitment, employee engagement and retention, globally. In addition, the company announced its Founder and CEO Julie Kantor will serve as the Master of Ceremonies at WITI's 25th Women in Technology Summit, June 9-11, 2019...
twomentor, June 10th, 2019
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SF IT vBeers Boca
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SFTA's vBeers@Boca
$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstairs lounge.
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin

Wednesday, June 19th, 2019: 5:30 PM to 8:30 PM
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Sponsor - CIO
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Sponsor CIO Council's CIO-CTO Industry Networking Event in association with the Miami Dolphins
The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel
Hard Rock Stadium, Miami Gardens, FL 33056

5:00 pm - 8:30 pm

The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel, to be held at the Hard Rock Stadium June 20 from 5:30 PM. Proceeds support the CIO Council Scholarship Fund.

Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.

Fees

  • Tickets: $70
  • Sponsorships: $1,200 to $5,000

Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.

Bar and Buffet Networking

Enjoy an open bar and buffet while you network with the region's top technology professionals.

Schedule

  • 5:00 PM to 6:30 PM - Registration & Networking
  • 6:45 PM Program Starts

Program Panel

  • Kim Rometo, VP and CIO, Miami Dolphins
  • John Spade, CIO, Florida Panthers
  • Matthew Jafarian, EVP, Business Strategy, Miami Heat
  • David Enriquez, Senior Director, Information Technology, Miami Marlins

Datacenter Tour

We will be leading a tour of the Miami Dolphins datacenter. This is a not-to-be-missed opportunity to look behind the curtain at one of the nation's top sports teams.

Parking

Attendees will be happy to note that parking is FREE at the Stadium

https://ciocouncilsouthflorida.org/cionetwork19/

Sponsorship ranges from $1,200 to $5,000
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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