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IT - Email
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Email Still A Major Attack Vector: Security Research
Email users continue to be one of the easiest marks for cybercriminals, according to the latest cybersecurity research
"While modern cyber threats can take different forms and delivery methods, email continues to be one of the primary approaches cyber attackers are using to exploit organizations, according to multiple research reports released in May 2019.
In this monthly roundup, eSecurity Planet summarizes findings from seven different research reports - and the key lessons that enterprises can learn to protect themselves against current and emerging security risks..."
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The Minefield Of Corporate Email
Email security challenges CISOs as cybercriminals target corporate inboxes with malware, phishing attempts, and various forms of fraud
"Employee email accounts are prime targets for fraudsters, phishing attacks, and malware delivery as hackers assume someone will click, download, or respond to fall into their traps.
The threats causing concern are far from new - in fact, they're among the oldest. As Cisco researchers point out in a new report, 'Email: Click with Caution,' spam is 40 years old and phishing is over 30. Over time they've grown in prevalence and sophistication, joined by malware and fraud as criminals find new ways to cause problems for security practitioners..."
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IT - Marketing
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Use A Referral Program To Increase Word Of Mouth Marketing
Ever had a great experience at a restaurant or another business that was so amazing you were compelled to share it with your friends?
"If so, you engaged in word-of-mouth marketing - and this phenomenon can help your own brand, too.
Whenever customers positively share your brand with their friends, family, or peers, either online or offline, that counts as word-of-mouth marketing. Happy customers will spread the word about your products to their friends, and their trusted recommendations will likely convince these friends to become your new customers. And the best part? Word-of-mouth marketing is organic and can be totally free!..."
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Marketing Is All About Moments; Don't Wait For Them, Create Them
Marketers' attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but
"Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily on traditional campaign strategies that are famously inflexible and require planning months in advance. To keep up with consumers and deliver experiences that provide value both to customers and brands, marketers need a new approach: moments-based marketing..."
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4 Steps To Create A Digital Marketing Strategy
This four-step approach will help organizations build a digital marketing strategy designed to increase their online presence and attract new customers
"Gaining an online presence is a daunting task. Where do you start? What should your website look like? How do you make sure you get in front of your target audience? Those are just a small sampling of the questions new businesses face when trying to gain an online footprint.
When looking to increase an online presence, it's best to create a digital marketing strategy. Inexperience or ignorance can lead to a lot of wasted time and energy, with little to show for it..."
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60+ Top Ecommerce Tools, Apps And Resources To Streamline Your Online Business
If you want a high-performing online brand while keeping your operation lean, then you are going to need the right eCommerce tools, apps and resources to streamline your business and increase sales
"This week, we've put together an ultimate list of eCommerce tools in a variety of categories to help you 'cheat' at eCommerce and easily streamline your business and drive sales.
We will provide apps, tools and resources that cover your most crucial eCommerce tasks; so feel free to click one of the links below to skip to a task you need help with or would like to outsource to a top eCommerce tool or app..."
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What Is Meaningful Marketing?
Be honest, you didn't become a marketer just to create something that buyers toss out, tune out, or opt out of, right?
"Unfortunately, when many people think of marketing, their perception is largely negative.
Maybe you've experienced this at a party, where you had to explain to someone what you did for a living.
"I'm in marketing," you likely said.
"Oh, so you spam my email and send creepy ads," they say.
Despite your objections, in their mind, you're now solely responsible for all of our industry's bad habits from the last century.
What a buzzkill..."
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IT - Sales
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Great Selling Is Like Great Music
Over the weekend, my wife and I had the opportunity to go to a couple of concerts. One was with a great symphony orchestra, the other was with a college freshman orchestra
"Both were playing classics, but the difference in the experience was profound. (By the way, both were far more capable than I, I struggle at Chopsticks on the piano.).
With the symphony orchestra, there was a richness or depth to the pieces they played. Each instrument, each player, complimented the other. While some instruments stood out, it was by design, to create a great experience with the other players supporting the soloist. They captured the audience, drawing them into the music and performance..."
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How To Use Social Listening To Increase Sales
Digital marketing is the best way for business owners to reach their target audience, regardless of their customer's age and location
"If you're trying to improve your lead generation efforts, develop a new product, or looking to retain current customers, social listening is an excellent tool.
According to The Global State of Digital in 2019 Report, 45 percent of the global population or 3.48 billion people use social media regularly. It's easy to see why business owners are using social listening to view the current discussions in their niche. We are going to show you how to gather information about your target audience and how to use that data to increase your sales..."
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Sales Team Structure: Why 91% Of Top Selling Organizations Work Together To Close
These stats show the level of improvement needed with regards to working across functions in your sales team structure
"Improving the level of communication between teams and consulting different functions can bring better results overall and help each function do their job better. In other words, a better sales team structure emerges.
Today, it's almost customary for high selling organizations to work in this fashion, especially when they have a major account in site. In this article, we'll explore why they do it and how it benefits..."
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Sensemaking, Selling To Customers In The Complicated Quadrant
In this post, I'll do a deep dive into how we sell into organizations operating in the Complicated Quadrant
"The Complicated Context is, probably, one we think we are operating in most of the time. Where the Simple Quadrant is characterized by known known and there are best practices and 'right answers,' the Complicated Quadrant is characterized by unknown-knowns. Stated less obscurely, there can be many possible solutions or answers to the issues we or our customers are seeking to address.
While customers and others in the Complicated quadrant may not know or understand what's happening, they know they can analyze it and figure it out. While they may have never faced this before, others have and they can learn from what others have done. The process we go through in doing this involves sensing, analyzing, responding..."
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IT - CRM
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Seven Signs Your Business Should Move To A New CRM System
Is there anything sexier, more fascinating or more exhilarating than a highly functioning customer relationship management (CRM) system?
"Let's be honest. Is there anything sexier, more fascinating or more exhilarating than a highly functioning customer relationship management (CRM) system? OK, maybe just about anything else. Good CRMs will not make you drool in admiration or write a pretty sonnet, but the bad ones will drive you and your employees crazy.
Recently, my company learned this lesson the hard way. Over the past two years, we grew from 15 employees crammed in one tiny office in Santa Barbara to over 30 employees, one-third of whom work remotely across the United States. In that time, we've outgrown our conference table, office space and lunch order - but nothing more so than our CRM system. The signs were there for a CRM change, but it took a long time to realize what they were..."
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SF IT vBeers Broward
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SFTA vBeers @ Broward
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida
Funky Buddha - Oakland Park - Wednesday, June 12th
Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
Hosted by John J. McLaughlin
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PeopleTek News
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EQ - THE Performance Predictor
"Research shows convincingly that EQ is more important than IQ in almost every role and many times more important in leadership roles" - Dr. Stephen R. Covey
"Some consider Emotional Intelligence (EQ) to be THE single biggest predictor of performance excellence in the workplace. By developing our EQ, (and yes, it can be developed), we position ourselves to more successfully cope with organizational demands and pressures.
Psychologist Steven Stein and psychiatrist Howard Book state that strong leaders have both a high IQ (Intelligence Quotient) and a developed EQ (Emotional Intelligence Quotient). Intelligence will only go so far; leaders must also be aware of how they present themselves, how they respond to others, and how others perceive them..."
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Kelly Merbler News
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Discover Your Strengths - Morning Workshop On Fri, July 19
This workshop is based on the #1 Wall Street Journal bestseller StrengthsFinder 2.0.
"Join Kelly Merbler and her team member Marlena Coco, both Certified Gallup Strengths Coaches and Trainers for a powerful and engaging workshop.
- 8:30 AM - 12:00 PM
- Lynn University, Boca Raton
Did you know that only 30% of the American workforce goes to work each day feeling engaged in their jobs? According to Gallup research, that is the statistic that our workforce reported. Of the 70% of people who go to work each day feeling disengaged in what they are doing, most are not using the talents that they possess to do the job they for which they are being paid. This is costing companies millions of dollars and countless hours of time. It takes so long to hire great people but how do you retain them and keep them engaged in their jobs?..."
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Greta Schulz News
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What Makes A True Leader? Stop Being Their Parent!
Being a leader is different from what most of us think it is. Most leaders are just managers in disguise.
"Sarah was excited to be promoted to sales director. After all, she has been in sales for almost eight years and has always been at the top of the leader board. She knows she will really be able to help the other salespeople with their sales, and they already look up to her since she has always been a top performer.
Jeff comes to Sarah one day and asks her what to do about a customer who doesn't seem to be making a decision, though he really likes their product..."
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Julie Kantor News
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Men Mentoring Women - 10 Healthy Boundaries In The Age Of #Metoo
In the past year, I have had several companies ask if I could do a special session for high-level male employees and managers on mentoring women
"Oh, No. Not Matt Lauer! Did Russell Simmons just step down? #MeToo continues and seems like a slow-motion movie that plays on and on. There is a toxic vibe in the air in Hollywood, Wall Street, on Capitol Hill, weary HR executives abound. According to an ABC News- Washington Post poll, over 33 million U.S. women have been sexually harassed and 14 million abused in work-related incidents.
In the past year, I have had several companies ask if I could do a special session for high-level male employees and managers on mentoring women.
As I reflect, I have been very fortunate in my life to have phenomenal mentors and sponsors, both male and female. One male leader gave me two life-changing 'breaks' including his own job when he left the company. He still mentors me decades later. I have always felt a debt to him to pay- it- forward and help others, especially those getting their corporate sea-legs..."
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SF IT vBeers Boca
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SFTA's vBeers@Boca
$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstairs lounge.
Biergarten Boca - Boca Raton
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
Hosted by John J. McLaughlin
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Sponsor - CIO
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Sponsor CIO Council's CIO-CTO Industry Networking Event in association with the Miami Dolphins
The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel
Hard Rock Stadium, Miami Gardens, FL 33056
5:00 pm - 8:30 pm
The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel, to be held at the Hard Rock Stadium June 20 from 5:30 PM. Proceeds support the CIO Council Scholarship Fund.
Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.
Fees
- Tickets: $70
- Sponsorships: $1,200 to $5,000
Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.
Bar and Buffet Networking
Enjoy an open bar and buffet while you network with the region's top technology professionals.
Schedule
- 5:00 PM to 6:30 PM - Registration & Networking
- 6:45 PM Program Starts
Program Panel
- Kim Rometo, VP and CIO, Miami Dolphins
- John Spade, CIO, Florida Panthers
- Matthew Jafarian, EVP, Business Strategy, Miami Heat
- David Enriquez, Senior Director, Information Technology, Miami Marlins
Datacenter Tour
We will be leading a tour of the Miami Dolphins datacenter. This is a not-to-be-missed opportunity to look behind the curtain at one of the nation's top sports teams.
Parking
Attendees will be happy to note that parking is FREE at the Stadium
https://ciocouncilsouthflorida.org/cionetwork19/
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Diamond Membership Benefits $5,000/year
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,000/year
- Individual Membership Benefits $200/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Kelly Merbler News, Greta Schulz News, Julie Kantor News, SF IT vBeers Boca, Sponsor - CIO, Sponsor - ISACA, Sponsor - ISSA, Sponsor - SFTA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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