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IT - Email
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Cyberattacks By Email Impersonators Are On The Rise
Six in 10 IT professionals say the number of impersonators trying to scam their companies via email rose in the last 12 months
"As companies take more processes online, the volume of internal data that sits just an email away expands, making email accounts more valuable targets for cyberattackers.
Email users represent the last mile of a cybersecurity system, and ultimately make decisions that make or break the barriers companies set up to protect data and money..."
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IT - Marketing
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3 Keys To Building Relationships With Field Marketing
So many articles have been written about the typical gap between sales and marketing
"while there are plenty of reasons that sales becomes frustrated with marketing, they often boil down to one complaint - marketing is focusing too much on lead generation and not enough on helping close deals.
But not all aspects of marketing are so focused on top-of-funnel goals. Even though field marketing exists in your department, these activities are really just extensions of your sales team.
Field marketing helps you get out from behind emails, social media, and web content to build in-person relationships with your most coveted target accounts..."
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6 Easy Steps To Create An Effective Content Marketing Plan
'Give me six hours to chop down a tree and I will spend the first four sharpening the axe.' -Abraham Lincoln
"The success of any strategy implementation depends on how well you plan for it. This universal truth applies to content marketing as well. Creating and publishing random content does no good in helping a business achieve its growth targets.
Don't worry, laying out a solid content marketing plan isn't rocket science. Here are 5 simple steps for putting down your vision into an actionable, result-driven agenda:..."
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7 Marketing Terms You Better Know As A Modern Marketer
The evolution of marketing has grown beyond 'The 4 Ps' and ad buys on local TV and radio stations
"If you're a modern marketer, you're inundated with terms from SEO to ROI - from A/B testing to closed loop marketing - and more.
So if you're in the marketing profession right now, which terms should you know? The list is nearly endless. But we wanted to bring you a few of those terms to get you started. This isn't a 'Marketing 101' piece. It's not a deep dive, either. We just wanted to share seven marketing terms you better know as a modern marketer, with a look at some middle of the road terms you may or may not know. The bonus? Each term below has a video with George B. Thomas breaking it down for you..."
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7 Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues
"For too long we've been ignoring our friends in HR, and it's time we accepted the proven connection between talent and revenue and got on with the job of improving both.
We've looked at how some support for internal communications and candidate experience can benefit everyone. We have explored the deplorable state of most careers pages, and why we need to map employee journeys and generally take the whole employer branding thing a lot more seriously..."
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9 Killer Tips For Successful Lead Generation
It's no secret that many businesses are having issues with 'lead generation'
"Sales departments are beginning to think that they have exhausted the limit of people and companies to sell all of their products and services to. This could explain why only 10% of marketers feel that their lead generation campaigns are effective.
The solution? Having a set of helpful tips to make the most of your online channels to help boost your lead generation..."
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Effective Lead Generation Strategies To Boost Your Reach
Whether you are running a business out of your home or are leading a massive organization, your main goal will always be to get more customers
"Getting more customers does not have to be tricky, but there are certain steps that you need to take for effective results.
If you really want to get more customers and are willing to put in the time and effort required to do so, then you have to indulge in lead generation..."
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Increasing IT Sales With Effective Telemarketing Talking Points
The real-time interaction that telemarketing provides makes it a top choice for IT companies - especially startup software vendors - in turning cold leads into potential business opportunities
"However, not all software and IT companies are making it big in their lead generation campaign. Increased revenue generation is simply unattainable if we fail to acknowledge several factors in effective CRM for the IT industry.
Presenting IT products is indeed difficult compared to selling everyday items. In order to achieve a sale, you will need to master the technical language used in IT lead generation telemarketing. Potential customers will more likely engage you once you are able to determine the particular IT solution they need. And often, effective engagements mean a higher chance a prospect considers a purchase..."
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The Ultimate Dictionary Of Marketing Terms You Should Know
Here on the HubSpot blog, we've written glossary-themed posts that cover some of the core components of inbound marketing
"We've covered social media terms, content marketing terms, marketing terms, email marketing terms, website optimization terms ... heck, even marketing acronyms.
Learn how to run more impactful, measurable marketing campaigns.
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We hope you can bookmark this post and come back to it whenever you need to..."
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The Ultimate Guide Of Digital Marketing Statistics Every
Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so.
"Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution.
While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out..."
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IT - Sales
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11 Most Common Mistakes During Sales Outreach
Glossophobia, the formal term for 'public speaking', ranks among the most pressing fears affecting about 75% of the humankind
"Sales outreach is a step further when it comes to pushing the business forward. Unsolicited calls are known for their aggressiveness, gatekeepers have a respectable role in the corporate world, and making a breakthrough with an innovative idea is far from trivial.
To combat this fear and make the best out of your sales process, I've gathered 11 sales influencers discussing the most common mistakes beginner (and even intermediate) salespeople repeat on a day-to-day..."
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The Water Cooler: What The Next Generation Of Millennial Decision Makers Are Reading On Linkedin, And How Salespeople Should Engage Them Differently
LinkedIn is the digital water cooler for businesses around the world. There are 630 million members on LinkedIn, and they are reading an increasing number of articles on the platform
"What articles you read and engage with, however, appears to vary by your age group, at least according to the most recent data collected by LinkedIn during April on what decision makers were reading on the platform. In that month, we tracked the articles that attracted the interest of Millennial decision makers (members aged 22-37) and decision makers 38 years old and above.
Read on for the top articles engaged with by the decision makers in these two age groups - and you may be surprised by the marked differences between them..."
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How To Win IT Sales Appointments For Consultancy Services
IT companies face a great challenge in engaging potential customers
"Aside from creating an effective brand awareness campaign, these companies are also impelled to deliver quality communications that will push their audiences to purchase a service package, specifically IT consulting services which have seen a considerable rise in demand over the years.
To this end, effective lead generation and appointment setting are needed. An immediate boost in sales needs well-organized methods of acquiring high profile IT leads. If you are a company offering IT consulting services, being able to present that particular line of offers in a clear manner is essential to win sales appointments minus the hassle..."
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Recovering From A Lost Sales Deal
All the signs were there - you were on top of things in discovery, picked out the perfect solutions, and delivered a smashing presentation that wowed the decision makers and influencers
"You're practically dreaming of that win and everything that comes with it! And then you receive notice that they've gone with someone else. Your castles in the air have vanished, blown away like so much smoke. What now?..."
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7 Ways To Be Better At Prospecting
These days, sales conversations are becoming even more buyer-focused, which means sales reps have to get creative when it comes to prospecting
"Everyone is scrambling to develop their own hacks, techniques, and processes for prospecting in order to move prospects through the sales funnel and turn them into customers. Most sales experts will tell you that starting conversations with prospects is the most crucial part of boosting your success in sales. But the dynamics of how to do so can seem mystifying, even if you've been in the game for a while.."
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The Customer Is Angry - And It's Not Your Fault
Imagine this. The customer on the phone - or in person - is raging mad. You can hear it in their voice - or see it in their eyes. You brace yourself
"You're ready to take the lashing this customer is about to give you. You know you personally did nothing to offend and upset this customer. But somebody did something, or something happened, that made this customer want to lash out at you. Then you find out...
Your company did nothing wrong!
The anger had nothing to do with anything related to your company. Something else caused the customer to become upset. I've seen customers scream at servers in restaurants, flight attendants on airplanes, and customer service reps - for things that they and their companies had no control over..."
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Determination: The Ability To Persevere
To be effective at sales, you need practice and perseverance
"Selling is an effort to beat the odds of rejection, and to do so you have to stay determined and be okay with not closing every sale. The best sellers don't have a 100% track record of closing - but they do know how to keep going even when they are discouraged..."
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Get To The Heart Of The Sales Mindset And Increase Questioning Confidence
If your employees struggle with a willingness to ask the questions that will deliver more client value, you need focus on shifting their mindsets and building their confidence
"One of the biggest issues on the minds of L&D professionals working in and with financial institutions today: What separates the most effective tellers, CSRs, loan officers and other bank and credit union employees from all the rest? Why are some able to build lasting relationships with customers and create more value for them time and time again? And more to the point, what's holding back everyone else? Why aren't they willing to ask the probing questions that will lead to deeper insights and, ultimately, greater wallet share and customer loyalty?..."
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Are Your Sales People 'Organizationally Nimble?'
When we talk about critical skills and competencies of great B2B sales people, one seldom hears about organizational nimbleness or ability
"Increasingly, however, this capability is critical for sales success.
Organizational nimbleness is the ability to understand how organizations work and to navigate them to get things done.
There's a lot of evidence that shows the importance of this skill:..."
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IT - CRM
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Charities Turn To CRM To Raise A Few Dollars More
A full 40% of charities plan to upgrade their CRM systems over the next year to help them raise more money, track their donors and manage their organizations better...
".. according to a newly published survey of the nonprofit industry.
The survey prepared by Fundraising Magazine found that charities are applying several critical criteria to purchasing more sophisticated and expensive customer-relationship management systems. The charities are interested in areas such as machine learning and artificial intelligence but they're focused primarily on how to use their own data more effectively..."
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Salesforce Launch First Low-Code Blockchain Platform For CRM
Salesforce Blockchain is a low-code platform that enables organisations to share verified, distributed data sets across trusted partners and third parties
"Powered by Salesforce Lightning and open source blockchain technology from Hyperledger, Salesforce Blockchain promises to enable enterprises to create blockchain networks, workflows and apps.
'We help companies build for the future by making breakthrough technology accessible and easy to use-today we are doing just that with Salesforce Blockchain,' said Bret Taylor, president and chief product officer, Salesforce. 'Now, companies will be able to create new ecosystems and achieve new levels of interconnectivity through trusted partner networks.'
Salesforce Blockchain is currently available to select design partners and expected to become generally available in 2020..."
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SF IT vBeers Broward
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SFTA vBeers @ Broward
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida
Funky Buddha - Oakland Park - Wednesday, June 12th
Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
Hosted by John J. McLaughlin
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PeopleTek News
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Having A Known Vision
VISION = A dream or aspiration that provides direction and guides us to a place far away. It may be unattainable, but we can focus our attention and make strides for ideally getting there
"Having written VISION, MISSION, GOALS, and MEASURES is old 'news', but they are essential elements for achieving the results we (and our organization) desire. Not everyone has a vision statement and struggle creating one, so we wanted to share a few:..."
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Kelly Merbler News
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If I Had Given Up Back Then
Two years ago, I discovered my strengths along with my true purpose in life
"To concisely summarize, I am here to help other leaders become the best version of who they already are. During my leadership transformation, I fell in love with the process to the point that I became determined to help other leaders experience my evolution and discover for themselves how to be a more effective leader..."
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Greta Schulz News
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3 Common Sales Mistakes
Breaking up is hard to do
Greta blogs, "I recently had a birthday (certainly I'm not admitting which one...). I reflected a bit about my personal and business life. Being a trainer, I'm amazed that as much as the world of business has changed, business-development professionals are still making some of the same mistakes..."
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Julie Kantor News
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8 Recommendations On Being An Effective Mentor
As I cross the globe discussing the business case for mentoring, I have noticed that under 50% of professionals have a mentor...
"I've been mentoring for years but have never been formally trained," shared a prominent CEO with me a few weeks ago.
"We scheduled three hours together and really focused on what does it take to be an effective mentor. Here are 8 of our recommendations at our company Twomentor. I'm sure you can add a few more to the comment section below.
As I cross the globe discussing the business case for mentoring, I have noticed that under 50% of professionals have a mentor... There is an opportunity to give and receive help that should not be underestimated especially if you want to increase employee retention and advance your career trajectory..."
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SF IT vBeers PBG
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SFTA vBeers @ Palm Beach Gardens
Register today so you can be a part of this great monthly event!
Yard House - Palm Beach Gardens - Wednesday, June 5th
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Feel free to invite all of your friends and co workers who work in the IT industry!
Hosted by John J. McLaughlin and Craig Komins From vBeers South Florida
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Sponsor - CIO
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Sponsor CIO Council's CIO-CTO Industry Networking Event in association with the Miami Dolphins
The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel
Hard Rock Stadium, Miami Gardens, FL 33056
5:30 pm - 8:30 pm
The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel, to be held at the Hard Rock Stadium June 20 from 5:30 PM. Proceeds support the CIO Council Scholarship Fund.
Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.
Fees
- Tickets: $70
- Sponsorships: $1,200 to $5,000
Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.
Bar and Buffet Networking
Enjoy an open bar and buffet while you network with the region's top technology professionals.
Schedule
- 5:30 PM to 6:30 PM - Registration & Networking
- 6:45 PM Program Starts
Program Panel
- Kim Rometo, VP and CIO, Miami Dolphins
- John Spade, CIO, Florida Panthers
- Matthew Jafarian, EVP, Business Strategy, Miami Heat
- David Enriquez, Senior Director, Information Technology, Miami Marlins
Datacenter Tour
We will be leading a tour of the Miami Dolphins datacenter. This is a not-to-be-missed opportunity to look behind the curtain at one of the nation's top sports teams.
Parking
Attendees will be happy to note that parking is FREE at the Stadium
https://ciocouncilsouthflorida.org/cionetwork19/
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Sponsor - Startup Safari
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Startup Safari
If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering as sponsor with us
Miami
If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering with us.
With becoming a PARTNER, your company logo will be displayed above all logos in an exclusive section on this and on the landing page.
We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.
Hosted by Startup SAFARI
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Diamond Membership Benefits $5,000/year
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,000/year
- Individual Membership Benefits $200/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - SFSSUG
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Sponsor SQL Saturday South Florida June 8th
Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors.
We appreciate you taking time to consider sponsoring SQLSaturday #864 and we've put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.
Event Overview
Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We're expecting 700+ attendees at SQLSaturday #864.
Sponsorship ranges from $850 to $4500 depending on the package you select, and we're always willing to discuss custom solutions to meet your needs.
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Kelly Merbler News, Greta Schulz News, Julie Kantor News, SF IT vBeers PBG, Sponsor - CIO, Sponsor - Startup Safari, Sponsor - ISACA, Sponsor - ISSA, Sponsor - SFTA, Sponsor - SFSSUG, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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