IT News and Events
15th Annual CIO Golf Outing (Sept. 23rd)
May 20th, 2019 — May 26th, 2019 Generate the Custom HTML Email for this Issue
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Volume 254, Issue 4 << Previous Issue | Next Issue >>
IT - Email
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Isn't Email Supposed To Be Dead?
One place email certainly isn't headed? Extinction
"Isn't email hanging on by a thread, shambling toward the boneyard, ready to breathe its last?

If it is, then someone forgot to tell its 3.8 billion worldwide users last year. In fact, by the end of 2020, we expect to see almost 255 million email users in the U.S. alone.

So one place email certainly isn't headed? Extinction..."

ITProPortal, May 21st, 2019
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2019's Top Email Security Best Practices For Employees
Attackers exploit email every day to break into your network, but you can reduce risk for everyone by promoting these email security strategies for employees.
"In the past, email security best practices for employees could be summarized quickly: Don't trust email, because email is an unauthenticated, unreliable messaging service. This is still mostly true, and the same best practices for email security for employees from 1989 -- use strong passwords, block spammers, don't trust offers that are too good to be true and verify requests even from trusted entities -- still hold..."
SearchSecurity, May 21st, 2019
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Selecting Enterprise Email Security: Scaling To The Enterprise
he first choice is which platform you will build your email security on.
"As we continue down the road of Selecting Enterprise Email Security, let's hone in on the 'E' word: Enterprise. Email is a universal application, and scaling up protection to the enterprise level is all about managing email security in a consistent way. So this post will dig into selecting the security platform, integrating with other enterprise security controls, and finally some adjacent services which can improve the security of your email and so should be considered as part of broad protection..."
Securosis, May 20th, 2019
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Why Prediction, And Not Detection, Is The Key To Reducing Email Risk
Implement a predictive security posture to proactively identify attacks, rapidly respond to threats and minimize business disruption
"According to the Global Risk Report by the World Economic Forum, the threat of cyberattacks are now among the top three global fears identified by world economic leaders, along with natural disasters and terrorism. Such concerns are clearly warranted, as research from Juniper suggests that cyber breaches will cost businesses a collective $2 trillion in 2019 alone..."
ITProPortal, May 23rd, 2019
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IT - Marketing
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Managed, Enterprise IT Newsletter As A Service
It's a build or buy choice and I can make that an easy 'buy' choice!
Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.

It's a build or buy choice and I can make that an easy 'buy' choice!

IT News and Events (ITNE) can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, ITNE provides additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.

Here's the web version:

https://itnews.it-news-and-events.info

Blogs about the service:

  • Why Use IT News and Events' Managed, Enterprise IT Newsletter Service?
  • Getting Started
  • Quick Pricing Summary
  • Email Marketing: Steps To Building An Effective Campaign
  • Email Marketing Statistics - Still An Effective Marketing Strategy
  • Experience The Enterprise IT Newsletter
  • Tell Me About Your Newsletter Service

https://ITNewsAndEvents.com/blog

IT News And Events' Blogs
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10 Eye-Opening Statistics On Lead Nurturing In 2019
For a successful campaign, lead generation isn't entirely enough
"It is equally important to convert those leads into revenue-generating customers. The process of transforming a lead into a paying customer goes through the phenomenon of lead nurturing.

More specifically, lead nurturing is a relationship-building tactic with prospects who are interested in a product or service but aren't convinced enough to buy something. They might avail services or buy the products at a future stage. Lead nurturing aims at educating the prospects about a product or service, making them aware of your product/company with an intention to influence their buying decisions in your favour..."

Business 2 Community, May 24th, 2019
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7 Surprising Ways To Make Your Meetings More Productive
There are over 55 million meetings a day in the U.S. alone. By some estimates, you probably hate most of them.
"If you think your meetings are wasting your time, they probably are. Your boss probably doesn't see this because every meeting they lead is undoubtedly the most important meeting you'll ever experience.

When employees complain about work, one of the most common complaints is meetings - too many of them, too much time spent in them, and too little accomplished from them. They are the bane of productivity..."

Business 2 Community, May 23rd, 2019
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How To Write Better Marketing Messages
Most of the big brands out there spend millions of dollars to develop their marketing messages, usually with the help of an agency
"Here are a few you're probably familiar with:

  • 'A Body For Every Body' - Victoria's Secret
  • 'Save Money. Live Better' - Walmart
  • 'Impossible Is Nothing' - Adidas
  • 'Eat Fresh' - Subway
  • 'Just Do It' - Nike

I have strong feelings about these taglines. Most of them bug me. In fact, I don't know how some ever got approved!..."

Business 2 Community, May 21st, 2019
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The World's Most Successful Marketers Are Doing These 8 Things
The world of marketing has changed, and changed, and changed again during the fifteen years that I've been in it.
"But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.

World-class marketers have something in common. They all share these eight thought patterns. The reason these people are at the top of their game is because of these.

1. They aren't afraid to try new or crazy stuff

A surefire way to be ho-hum is to do whatever everyone else is doing. Because if you do what everyone else is doing, then you'll achieve what everyone else is achieving - which is ho-hum.

I am not a fan of ho-hum..."

Business 2 Community, May 20th, 2019
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You Are Not Your Target Audience
You might be surprised to learn just how many businesses don't have a solid grasp on who their target audience is.
"As this piece of information is key to fully understanding their interests and motivations, many businesses are missing out on the opportunity to gain deeper insights into precisely what their audience want to see and how they want to consume content.

Misunderstanding who your audience are and what they like can cause your video content and strategy to miss the mark, sometimes seriously. From poorly judged creative decisions, to ill defined brand style and personality, through to misjudged promotional and seeding strategies, making assumptions about your target audience can be costly. At worst it can help to foster a brand identity that will never resonate with your potential customers and clients..."

Business 2 Community, May 24th, 2019
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IT - Sales
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5 Critical Sales Questions You're Not Asking Your Leads (But Should)
"A study published in the Harvard Business Review reveals that after interviewing 200 customers, researchers found that 'from the customer's point of view, the greatest need for improvement is in salespeople's knowledge of the customer's business and industry.' It's not surprising that 71% of B2B customers are not engaged, according to data from Gallup.

Sales professionals can rise above the competition by asking five critical questions.."

Business 2 Community, May 23rd, 2019
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5 Essential Tips For Developing A Sales And Marketing Alignment Plan
If that sounds like a win to you, let's get down to business on how you can develop a sales and marketing alignment plan in your organization.
"Before you build out a killer sales and marketing alignment plan, take a step back. Do a review of all of the software and processes that each of your teams is currently using. How many disparate systems are being used? Are there any points where both teams are using the same software to accomplish different goals?

This may not necessarily require an overhaul of the systems you've invested in; although, if you are using many disjointed systems and there is a lot of manual labor involved in tracking and managing everything, you may want to see how you can combine or integrate solutions to simplify adoption and tracking..."

Business 2 Community, May 24th, 2019
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A World With No Sales Prospects
Imagine waking up one morning, the owner of a small, but growing ad agency, and finding out your entire client base just fired you within the last hour.
"And just to make it more fun, every sales prospect in your database... all look just like the clients who just fired you.

What would you do next? How would you begin the challenge of sales prospecting in a world in which you had no sales prospects?

For me that day was August 30, 2005, when Hurricane Katrina resulted in the closing of New Orleans. When the levees finally broke, and most of New Orleans filled with water, the city closed for business..."

Business 2 Community, May 23rd, 2019
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Ask Your Sales Reps These 6 Questions To Develop Great Inbound Content
With inbound marketing, a key component of quality lead generation is content. The most effective content is often developed by simply talking with the sales team.
"It is important that sales and marketing work together. Organizations with good alignment between sales and marketing teams achieve on average 20 percent revenue growth annually (companies with poor alignment see revenues decline by an average of 4 percent). The closer these two teams work together, the better quality leads the marketing team produces are and the higher the close rate is for sales.

With inbound marketing, a key component of quality lead generation is content. The most effective content is often developed by simply talking with the sales team. We've put together a list of six questions to ask your sales reps in order to help you develop lead-generating inbound content..."

Business 2 Community, May 22nd, 2019
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Being The Bearer Of Bad News
Bad news deserves an explanation - not an excuse
"It's never fun to share bad news with a customer. Many people are scared to be the bearer of bad news. There are plenty of examples of bad news - an order didn't ship, something was damaged, a deadline is not going to be met, etc. It doesn't really matter what the bad news is; the key to managing the customer experience is how you deliver the bad news. This brings me to Dollar Shave Club, who had to share the news that they were raising their prices..."
Business 2 Community, May 21st, 2019
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Do We Know How To Do 'Needs Discovery/Analysis?'
My good friend, Brian MacIver, reminded me of the struggle sales people have in doing 'Needs Analysis'
"I suspect there are a lot of reasons.

Much is simply the fact that 'we' typically get involved in the customer buying process very late. Most data is now showing customers may be 70% or more through their buying process before they first involve sales. By that time, they have completed (or think they have) their needs analysis, and are moving to selecting a solution.

'We,' naturally like that because we get to talk about our products, our companies, ourselves. It's what we've been trained to do and what too many think of as 'selling'..."

Business 2 Community, May 21st, 2019
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Great Selling Is 'Habit Forming!'
It's hard to create new habits by ourselves. That's why we are often more effective working with others
"I'm sure you've experienced something that gives you a 'rush.' It's when, all of a sudden, everything just falls into place, everything is working as it should, it seems effortless.

Sometimes we experience it in sports. For example, when I'm riding, I get it a groove, I'm in a paceline, my pedal stroke is perfect, I'm being pulled by the rider in front of me or pulling the riders behind me. It's a perfect feeling. Alternatively, it's when everything comes together for the perfect golf stroke, everything seems effortless and the ball goes just where you intended it (I have yet to experience this)..."

Business 2 Community, May 22nd, 2019
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Is It OK To Manipulate For Good Purposes?
James Muir published an outstanding post, 'Is it ok to manipulate clients for their own good?' It's a must read.
"Basically, James describes a conversation with a sales person who feels it's OK to manipulate and pressure a customer because that sales person knows how happy the customer will be with the solution.

Most of you would, hopefully, find this premise not only arrogant, but preposterous. The logical extension of this behavior is this salesperson will manipulate and pressure every customer-because why would he be selling to a customer that would be unhappy with a product?

Some might think, 'How is it that the salesperson knows better than the customer what is the right thing for the customer to do-only the customer can make that determination?'..."

Business 2 Community, May 22nd, 2019
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Sales - Science Or Art?
Recently, I read an article about sales being more science than art. Perhaps, I was a little unfair in my comments, but the author's premises were flawed.
"I think we want to see sales being more like science because of what we perceive as the predictability and certainty that seems to exist in science. We want to be able to say, 'If this ... then that ...' applying rigorous formulas that drive our success.

Books and thousands of articles focus on creating rigid structures and formulas that create predictable success..."

Business 2 Community, May 23rd, 2019
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Why A Marketing Mind Is Better Than A Sales Script?
In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn,
"I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by listening to audiobooks. I'm an auditory learner. I'm not somebody who can read a book and get a lot out of it, but if I listen to an audiobook, I get a ton out of it. That's the way that I learn. Maybe you're a reader, but my preferred method of learning is through audio. Hence, why I do a podcast, right? Make sense?..."
Business 2 Community, May 20th, 2019
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IT - Social Media
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10 Important Skills And Traits Your Social Media Manager Will Need
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.
"A quick look at Google Trends shows the rise in interest in the term 'social media manager' over the years, and it seems that people have never been as interested in the term as they are today.

But what does it take to be a great social media manager? What are the skills to master and traits to have? How can you work on those areas?

In this post, we'll try our best to answer all those questions. We'll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas..."

Business 2 Community, May 24th, 2019
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IT - CRM
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Better Customer Satisfaction Through AI-Enabled CRM
AI is being used to carry out many jobs previously held by humans, and while this concept may sound futuristic and even scary to many, there's no need to panic
"You don't have to be entrenched in the tech world to have heard the term, 'artificial intelligence,' but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems.

Nowadays, AI is being used to carry out many jobs previously held by humans, and while this concept may sound futuristic and even scary to many, there's no need to panic. Most AI functions are designed to make life easier..."

CRMBuyer, May 22nd, 2019
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PeopleTek News
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Vision Versus Mission
Outstanding people have one thing in common: An absolute sense of mission - Zig Ziglar
"Last week we talked about VISION statements and shared that they are a dream or aspiration that provide us with direction. This week we'll take it a bit deeper and talk about MISSION. Mission statements bring clarity to our vision; it represents what we must do to support realizing our vision, and it personalizes it for us.

Below are a few comparison examples of vision and mission statements:.."

PeopleTek News, May 20th, 2019
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Kelly Merbler News
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Kelly Merbler On The Investhuman Podcast
Episode 26: From Crystal to Calling ...
Principal at The Kelly Merbler Company

What does success mean to you? Do you feel fulfilled by your work, awards and achievements, or promotions? Or are you someone who loves your job, but still yearning for more? In this episode Kelly Merbler shares with us her journey and talks to us about how finding our purpose or passion doesn't always mean leaving our job or our company, we can find fulfillment in any environment that helps us cultivate our strengths and unleash our fullest potential.

Kelly Merbler, May 20th, 2019
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Greta Schulz News
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Sales Team Slumps
Ever wonder why some salespeople are really good and some just aren't?
Greta blogs, "There are of course several reasons for that but I will tell you most often if you want to know why the sales team isn't performing, look at your sales manager!!

Unfortunately, we don't really know how to hire the right sales managers so we take a great sales person and make them into a manager. Big mistake!! Most often the skills of a great manager and counter-intuitive to the skills of a great salesperson.

Now is it possible that you could promote your best salesperson and make them a manager and they will be great, maybe ... I wouldn't bet on it..."

Greta Schultz News, May 20th, 2019
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Julie Kantor News
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6 Tips For Mentoring Millennials From Millennials
We spoke to a dozen working millennials and asked them what they look for in a mentor. Here are the top six tips on mentoring from Millennials themselves!
Bridget blogs, "Give Practical Feedback and Actionable Steps Millennials are programmed for trial and error. They have grown up adapting to new technologies and learning new skills from watching YouTube videos. They want something to try NOW. Erik Borresen, a teacher at the Carmen Schools of Science and Technology, 27, explains that 'Hands on experience is the best way that I learn.' Millennials want the band-aid ripped off. If there is something they can be doing better, tell them..."
Julie Kantor, May 22nd, 2019
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Are You A Mentoring Manager? 70-20-10
If you are in the training and development field you have probably heard of 70-20-10.
Julie blogs, "Based on three decades of research by the Center for Creative Leadership, managers learn 90% by doing, experiencing, communicating and learning from others. To break it down:

  • 70% from challenging assignments
  • 20% from developmental relationships (learning from others)
  • 10% from coursework and training

...When managers learn-by-doing (John Dewey) and receive mentoring/help from others, they are in a better position to take that learning enlightenment and return to teach others..."

Julie Kantor, May 20th, 2019
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SF IT vBeers PBG
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SFTA vBeers @ Palm Beach Gardens
Yard House - Palm Beach Gardens

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin and Craig Komins From vBeers South Florida

Wednesday, June 5th, 2019: 6:00 PM to 8:00 PM
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Sponsor - CIO
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Sponsor CIO Council's CIO-CTO Industry Networking Event in association with the Miami Dolphins
The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel
Hard Rock Stadium, Miami Gardens, FL 33056

5:30 pm - 8:30 pm

The CIO Council, in partnership with The Miami Dolphins office of the CIO, is proud to present the 1st Annual CIO-CTO Industry Networking Event and Panel, to be held at the Hard Rock Stadium June 20 from 5:30 PM. Proceeds support the CIO Council Scholarship Fund.

Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.

Fees

  • Tickets: $70
  • Sponsorships: $1,200 to $5,000

Our panel consists of the technology leaders or Florida's top sporting franchises - Miami Dolphins, Florida Panthers, Miami Heat, Miami Marlins.

Bar and Buffet Networking

Enjoy an open bar and buffet while you network with the region's top technology professionals.

Schedule

  • 5:30 PM to 6:30 PM - Registration & Networking
  • 6:45 PM Program Starts

Program Panel

  • Kim Rometo, VP and CIO, Miami Dolphins
  • John Spade, CIO, Florida Panthers
  • Matthew Jafarian, EVP, Business Strategy, Miami Heat
  • David Enriquez, Senior Director, Information Technology, Miami Marlins

Datacenter Tour

We will be leading a tour of the Miami Dolphins datacenter. This is a not-to-be-missed opportunity to look behind the curtain at one of the nation's top sports teams.

Parking

Attendees will be happy to note that parking is FREE at the Stadium

https://ciocouncilsouthflorida.org/cionetwork19/

Sponsorship ranges from $1,200 to $5,000
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Sponsor - Startup Safari
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Startup Safari
If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering as sponsor with us
Miami

If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering with us.

With becoming a PARTNER, your company logo will be displayed above all logos in an exclusive section on this and on the landing page.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Hosted by Startup SAFARI

Friday, June 7th, 2019: to Saturday, June 8th, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - SFSSUG
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Sponsor SQL Saturday South Florida June 8th
Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors.
We appreciate you taking time to consider sponsoring SQLSaturday #864 and we've put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We're expecting 700+ attendees at SQLSaturday #864.

Sponsorship ranges from $850 to $4500 depending on the package you select, and we're always willing to discuss custom solutions to meet your needs.

Sponsorship ranges from $850 to $4500
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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