IT News and Events
vBeers South Florida (July 13th) Funky Buddha
May 13th, 2019 — May 19th, 2019 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 254, Issue 3 << Previous Issue | Next Issue >>
IT - Email
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The Lurking Danger Of Hacked Email Reply Chains
"Although phishing has been around in various forms since the 1990s, recent news has shown that it continues to evolve - and remains a major threat. These days, phishing tactics are so sophisticated it can be difficult to spot a scam - particularly in the case of hijacked email reply chains.

This approach sees a cybercriminal gain access to a colleague or supplier's email. The criminal jumps into a legitimate email conversation adding a fake message pushing malware..."

HelpNet Security, May 14th, 2019
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What Is Inbox Zero, And How Can You Achieve It?
"Inbox Zero is a staple of digital productivity advice. 'Achieving Inbox Zero' is the knowledge worker's equivalent of 'reaching enlightenment.' But Inbox Zero doesn't mean having an empty inbox - it's all about reducing the stress of email..."
How-To Geek, May 13th, 2019
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IT - Marketing
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Managed, Enterprise IT Newsletter As A Service
Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.

It's a build or buy choice and I can make that an easy 'buy' choice!

IT News and Events (ITNE) can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, ITNE provides additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.

Here's the web version:

https://itnews.it-news-and-events.info

Blogs about the service:

  • Why Use IT News and Events' Managed, Enterprise IT Newsletter Service?
  • Getting Started
  • Quick Pricing Summary
  • Email Marketing: Steps To Building An Effective Campaign
  • Email Marketing Statistics - Still An Effective Marketing Strategy
  • Experience The Enterprise IT Newsletter
  • Tell Me About Your Newsletter Service

https://ITNewsAndEvents.com/blog

IT News And Events' Blogs
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10 Marketing Tips From Gary Vaynerchuk
"Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company's four locations.

This blunt-talking, F-bomb-throwing, early-mover marketing executive was one of the first to realize the power of digital marketing, having convinced his dad to transition their family liquor store online back in 1998..."

CMO, May 15th, 2019
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Debunked! The Top 6 Common Live Chat Myths
"With the rise of every new, digital communication channel, there's always certain misconceptions or hearsay spread around with it - and I can't blame them. How do you know what a new channel can do for you if you don't understand it?

But even though live chat has now become a mature customer communication channel and a staple for many contact centers around the globe, there are still some common myths floating about that are questionable at best and untrue at their core..."

Business 2 Community, May 13th, 2019
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101 Small Business Marketing Ideas, Part 2: How To Market Your Product/Service Effectively
"Are you a business owner who wants to grow your business but doesn't know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business?

This post is the second installment in the 10 part series which takes you through the basics of small business marketing. In the first post, we took you through the small business branding basics..."

Business 2 Community, May 15th, 2019
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Collaboration Is Key To Marketing Creativity
"All marketers know the challenge of really understanding your customers.

All marketers know the challenge of really understanding your customers. With so much data now available, making sense of it to gain a full view of every customer's preferences is a struggle. However, there is an answer, and it lies in the form of a collaborative effort between brands and retailers..."

ITProPortal, May 17th, 2019
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How To Seize The Elusive Goal Of Marketing And Sales Alignment
"In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, 'The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.' And according to a study by InsideView, alignment matters..."
Business 2 Community, May 14th, 2019
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How To Use Referral Marketing To Stand Out From Your Competition
"Let's play a game of 'Who Do You Trust?'

Those paid results at the top of the SERP with the green 'Ad' box? Or your sister?

That banner on YouTube? Or your best friend from college?

Okay, this is an easy game. We trust our family, friends, and even strangers more than we trust advertisements and brands. We're influenced by recommendations, reviews, testimonials, social chatter, and, most importantly, referrals..."

Business 2 Community, May 15th, 2019
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What Is Sales Collateral? Examples Of Sales Collateral For Sales Enablement
"The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. It doesn't matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process..."
Business 2 Community, May 17th, 2019
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Why You Need A Vision Story And A Value Story
"The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy.

But can the same story architecture work at both the macro (market-wide vision) and micro (specific customer value) level? The two-story types clearly need to be related but my experience suggests that there are some important differences..."

Business 2 Community, May 17th, 2019
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IT - Sales
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Why Your Existing Customers Are Your Best Customers
"Sometimes, it's so easy to get caught up in the process of converting new customers that you forget that your best customers are sitting right in front of you.

They are your existing customers. You've already won them over with your products. But did you also know that keeping customers loyal comes with a wealth of benefits?..."

Business 2 Community, May 15th, 2019
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Three-Out-Of-Five Businesses Say Social Is Best Way To Attract New Customers
"It's not only Business to Consumer (B2C) markets that love social media; now B2B companies are seeing its value...

As B2B content transitions into a core business function, brands need to understand how they can best use content to acquire new customers, nurture existing relationships, and create real business impact for their organisation..."

ZDNet, May 17th, 2019
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A Platform For Learning: The Role Of A Sponsor In Executive Coaching
"'Yes, my boss fully supports the idea of my receiving executive coaching,' a prospective client answers. 'And the company will pay for it - they see it as an investment!'

Those are great words to hear from a client as she or he begins the exciting journey of executive coaching. Such a message provides a sense of the support the client is receiving from the company and from the individual to whom they report - their boss..."

Business 2 Community, May 17th, 2019
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Beating The Competition!
"We are obsessed with our competitors. We develop all sorts of content and presentations focusing on our differentiation and why the customer should choose us over the alternatives.

I don't know how many 'comparison charts' I've seen. You know those I'm talking about. The rows show the features and functions we think important. The columns show us and the competitors. Inevitably, more boxes are checked off for our products and solutions than those of the competition..."

Business 2 Community, May 13th, 2019
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Build A Sales Management Process That Works In 4 Steps
"Maybe you're a new sales manager, stepping out of your sales rep role and wanting to find the best management practices. Or maybe you have been managing a team for some time now but are struggling with hitting your targets.

Excel at your position with a clear sales management process - the act of managing sales operations and a team of sales reps and implementing strategies to increase your company's revenue. The right sales management process helps a sales team (and company) thrive. It's the act of bringing together different parts of the sales engine and turning them into a well-oiled sales machine..."

Business 2 Community, May 14th, 2019
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Hiring A Sales Rep: Make The Right Hiring Decision
"The final interview is complete and your candidate shortlist is ready to go. It's now time to choose the person you think is the best fit for your open sales position, and it's not a decision to take lightly.

The stakes are high: Selecting a bad candidate can run between 30% to 150% of their annual salary. With the average annual turnover in sales being 25 to 30%, you need to nail the hiring decision - do so in three steps..."

Business 2 Community, May 17th, 2019
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How Do You Overcome Sales Objections To Close More Deals
"In the movie Wall Street, there is a scene where Hal Holbrook's character tells Charlie Sheen's character, 'There comes a time in every man's life when a man looks in the abyss, there's nothing staring back at him. At that moment, man finds his character. And that is what keeps him out of the abyss.'

I love that quote because I think it is so honest and true. There does come not just a time, but often many times, in a salesperson's life where there is nothing but the abyss..."

Business 2 Community, May 17th, 2019
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The Top 3 Ways To Improve Customer Engagement And Loyalty For Enterprises
"Customer loyalty is priceless. If you retain customers, they'll spend far more than the price of their initial purchase over a lifetime. Plus, current customers are more likely to make major purchases or upsells. But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty..."
Business 2 Community, May 15th, 2019
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IT - CRM
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How Integrating CRM And ERP Can Increase Revenue And Profitability
"How can enterprises increase revenue and profitability?...

It's well known that many ERP projects fail. According to research firm Gartner, as many as 75 percent of such undertakings fail to deliver the expected result..."

ITProPortal, May 15th, 2019
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IT Science Case Study: Transforming A CRM System To Deliver Self-Service
"An insurer was able to transform its decades-old CRM system to deliver self-service for its mobile customers within a matter of days without having to invest millions developing a solution in-house.

Here is the latest article in an eWEEK feature series called IT Science, in which we look at what actually happens at the intersection of new-gen IT and legacy systems.

Unless it's brand new and right off various assembly lines, servers, storage and networking inside every IT system can be considered 'legacy.' This is because the iteration of both hardware and software products is speeding up all the time. It's not unusual for an app maker, for example, to update and/or patch for security purposes an application a few times a month, or even a week. Some apps are updated daily! Hardware moves a little slower, but manufacturing cycles are also speeding up..."

eWeek, May 13th, 2019
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Zoho vs Insightly: 2019 CRM Comparison
"Both Zoho and Insightly are full-featured CRMs capable of handling all the everyday tasks associated with managing sales. Both companies have their roots in addressing the needs of small- to-midsized businesses. But as of late, both Zoho and Insightly have been focusing on adding capabilities intended to appeal to smaller enterprise organizations that might be looking for an alternative to Salesforce, Oracle or SAP.

The one fundamental difference between these two offerings is that Zoho CRM is part of a large suite of complementary applications spanning everything from marketing and human resources to project management and finance. Zoho has also been making significant investments in Zia Voice, a set of artificial intelligence (AI) capabilities that the company is working to embed across its entire application portfolio..."

ITBusinessEdge, May 18th, 2019
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PeopleTek News
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Clarity And Engagement
Jeannette blogs, "We need to draw out and leverage the unique talents within our organization so we can make a difference and improve levels of engagement (studies report that 73% of staff is not engaged)

Making a difference starts with CLARITY and it starts with YOU.

  • C Communication
  • L Listening
  • A Authenticity
  • R Results
  • I Integrity
  • T Trust
  • Y YOU

Since YOU are in control of ensuring CLARITY exists, we'll go in reverse order:.."

PeopleTek, May 14th, 2019
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Kelly Merbler News
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The Snowflake Generation? Not Exactly...
Kelly Merbler writes, "Lazy, entitled, job hoppers, impatient, self-absorbed, and the one I found most interesting, snowflake.

These were the most common responses to a recent survey I conducted with 100 millennials leading up to my event, The Mindset of the Millennial.

The question I asked was simple, 'What are some stereotypical words and phrases used to describe millennials?'

My first company event, The Mindset of the Millennial brought together more than 60 senior leaders from the South Florida area and spanned all generations from different industries including our 5 superstar millennial leaders on the dais who ranged in age from 23 to 37 years old..."

Kelly Merbler, May 14th, 2019
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Greta Schulz News
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Are You A Sales Team Leader
Some of the most important aspects of leadership: Coaching, Motivating, Growth
Grenta blogs, "What is Sales Leadership? It is not the same as leadership in other departments. Why? Because salespeople have different needs and requirements than someone on a fixed salary with a static job description..."
Greta Schulz, May 14th, 2019
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SF IT vBeers Miami
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vBeers @ Miami (Veza Sur Brewing Co.)
Veza Sur Brewing Co. - Miami

Join us for the next vBeers @ Miami. We meet on the 4th Wednesday of each month in Miami. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

The Miami events will be held in conjunction with the Miami VMware users group (VMUG).

Hosted by John J. McLaughlin from vBeers

Wednesday, May 22nd, 2019: 6:00 PM to 8:00 PM
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Sponsor - Startup Safari
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Startup Safari
Miami

If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering with us.

With becoming a PARTNER, your company logo will be displayed above all logos in an exclusive section on this and on the landing page.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Hosted by Startup SAFARI

Friday, June 7th, 2019: to Saturday, June 8th, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - SFSSUG
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Sponsor SQL Saturday South Florida June 8th
We appreciate you taking time to consider sponsoring SQLSaturday #864 and we've put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We're expecting 700+ attendees at SQLSaturday #864.

Sponsorship ranges from $850 to $4500 depending on the package you select, and we're always willing to discuss custom solutions to meet your needs.

Sponsorship ranges from $850 to $4500
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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