IT News and Events
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May 6th, 2019 — May 12th, 2019 Generate the Custom HTML Email for this Issue
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Volume 254, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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Cybersecurity Basics Still The Key For Preventing Business Email Compromise
"Business email compromise is up, and people are still falling for phishing attacks that give cyber criminals access to corporate email systems...

Well-organised cybercriminals lust after the big bucks, so hijacking business systems for cryptocurrency mining is on the decline, and business email compromise (BEC) is now the thing.

Sure, surreptitious mining continues to be feasible when the goal is shifted from the now processor-heavy Bitcoin to Monero and other currencies. But the payoff can still be bigger elsewhere, according to Chris Tappin, a Sydney-based principal consultant with Verizon's Threat Research Advisory Centre (VTRAC)...."

ZDNet, May 10th, 2019
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IT - Marketing
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5 Signs It's Time for a New Marketing Strategy
"There's a question that keeps business owners and their marketing people up at night:

'Is our marketing strategy doing what we need it to do?'

Sometimes the answer to that question is a solid: 'nope.' Other times the answer is not as clear. It can be hard to know when to stick with what you're doing, and when it's time to blow things up and start over. To help, we've put together a list of 5 sure signs that it's time for a new marketing strategy. Read on to see if they apply to you..."

Business 2 Community, May 6th, 2019
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Managed, Enterprise IT Newsletter As A Service
Most people selling or marketing into the enterprise IT space see the value in having a regular newsletter with valuable content sent to their key contacts. However they know how hard it is to produce a quality newsletter that their contacts will value.

It's a build or buy choice and I can make that an easy 'buy' choice!

IT News and Events (ITNE) can provide an individual with a turnkey, managed Enterprise IT Newsletter service for about $33/week. For a team of five, ITNE provides additional features, a custom website, and up to 1000 contacts per rep for about $22/week per team member.

Here's the web version:

https://itnews.it-news-and-events.info

Blogs about the service:

  • Why Use IT News and Events' Managed, Enterprise IT Newsletter Service?
  • Getting Started
  • Quick Pricing Summary
  • Email Marketing: Steps To Building An Effective Campaign
  • Email Marketing Statistics - Still An Effective Marketing Strategy
  • Experience The Enterprise IT Newsletter
  • Tell Me About Your Newsletter Service

https://ITNewsAndEvents.com/blog

IT News And Events' Blogs
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Drafting An ABM Strategy That Works w/ Alon Waks
"This week on the Sales Hacker podcast, we speak with Alon Waks, VP of Marketing at Bizzabo. Bizzabo is the leading event management system company. He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up..."
Sales Hacker, May 6th, 2019
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5 Reasons For Documenting Your B2B Content Marketing Strategy And Calendar
"Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). Without a strategic blueprint that clearly spells out how you plan to use and develop marketing content, which building blocks you already have in place and where your gaps are, you might be sabotaging your future success. And once that foundation is in place, your next steps should include creating a comprehensive marketing content calendar that details how and at what pace you'll address these gaps over time. As the old saying goes, 'a goal without a plan is just a wish'..."
Business 2 Community, May 8th, 2019
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How The Best SaaS Sales Teams Are Improving Close Rates Today
"A successful close is the end goal that every sales team guns for.

Whether prospecting, making cold calls, negotiating, or even researching, every small step a sales rep takes is tied to this goal.

But despite a focus on closing sales, it remains one of the biggest issues for teams. In fact, 36% of sales teams regard it as the most challenging part of the sales process, and 28% say it's their top priority.

Why is that?..."

Sales Hacker, May 8th, 2019
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Why You Shouldn't Rely Too Much On Marketing Best Practices
"More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and 'best practices' to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness - which often involves identifying and implementing best practices - and real business strategy.

Porter argued that competing primarily on the basis of operational effectiveness is usually a recipe for disaster. He wrote: 'The more benchmarking companies do, the more they look alike . . . As rivals imitate one another's improvements in quality, cycle times, or supplier partnerships, strategies converge and competition becomes a series of races down identical paths that no one can win.'..."

Business 2 Community, May 11th, 2019
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7 Practical Steps To Host Webinars That Drive Sales
This article is written by Simon Grabowski, CEO of ClickMeeting, who is an Advisor in The Oracles.

"If you're in B2B sales, there's one channel you can't ignore: webinars. Half of B2B buyers say webinars are the most valuable form of content in the mid-stages of decision-making. They spend longer with webinars than any other type of content and are more willing to share their contact details in exchange. Whether you're in products, services, or coaching, webinars can increase your authority as an expert - and ultimately increase your revenue.

Once you have a hosting platform, webinars only cost as much as you want to spend promoting them; so they're cost-effective. More importantly, they work. For example, at ClickMeeting, our average conversion rate is 54 percent. Webinars have a lot of potential if they are prepared, promoted, and conducted well.

Here are my seven steps to creating a winning webinar..."

Entrepeneur, May 10th, 2019
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Tackling Client-Agency Relationship Dynamics
"Whether you're a brand or agency-side marketer, establishing strong relationships of mutual trust and respect between both camps can be tricky.

From the agency side, Mark Jones, chief storyteller and CEO at brand storytelling agency Filtered Media, and Andrew Davis, former chief strategy officer at U.S. digital marketing and advertising agency Tipping Point Labs, understand this challenge well..."

CMO, May 10th, 2019
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28 ABM Terms You Need to Know
"As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you're relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

To get you up to speed on account-based lingo, we've compiled a glossary of common ABM terms you need to know before you launch your own ABM program..."

Business 2 Community, May 11th, 2019
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To Build Your Brand's Following, You Need To Give Value First
"There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.

Sometime within the last five to 10 years, the meaning behind the term 'growth hacking' has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any cost.

'How can we 10x our Facebook followers by next week?'

'Can we fit more keywords into this blog post so we rank No. 1 on Google?'

'What can I do to get more people to open my cold sales email?'

'People are leaving our site without converting. Can we add some popup forms to increase conversions?'

Sound familiar?..."

Business 2 Community, May 11th, 2019
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IT - Sales
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4 Mistakes Companies Make When Hiring Sales Leaders
"Any company that relies heavily on salespeople naturally wants a highly-qualified person to lead the sales force. Judging by the modest tenure of sales leaders in their role, according to recent LinkedIn data, something is amiss. Looking at 150 past sales leaders (VP sales or equivalent role) at the 100 largest U.S. manufacturing companies, one in four lasted in the job less than two years, and half lasted three years or less.

Hiring a sales leader involves the following steps..."

HBR, May 7th, 2019
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Sales Lessons From The 9 Most Successful Shark Tank Deals
"Shark Tank, a popular American reality television series on ABC, started its 10th season in October 2018. The focus of the program is the initial pitch made by hopeful entrepreneurs to eager investors.

While many of the 5 million people who watch Shark Tank do so for entertainment, some of us watch for the popular show's weekly education on how to successfully sell your product to high-profile prospects.

And, believe it or not, we can take away a lot of sales lessons from those success stories. Below, we identify nine of the most successful Shark Tank businesses and share what you can learn from them..."

Business 2 Community, May 10th, 2019
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What Is The Meaning Of Channel Sales?
Peter Ganza, director of marketing at Magentrix, recently sat down with our resident channel coach, Paul Bird, to answer some of the most common questions individuals have been asking online.

Paul Bird: "The meaning of channel sales, the definition of channel sales. This is any time that the buyer or the user of a product is different than the manufacturer or the provider of a service or technology or product. So that channel sale allows people to go through, typically a third party, in order to acquire that product, service or technology..."

Business 2 Community, May 8th, 2019
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The 50 Best Chrome Extensions For Dynamic Sales Pros
"If you're a sales professional using Google Chrome, you may want to stick around for this...

More than 3.8 billion people access the Internet through browsers and nearly 60% of them do so with Chrome.

Chances are your competitors are using Chrome too. That's why we've built the complete list of best Chrome Extensions to help you get ahead of the ruffle..."

Sales Hacker, May 9th, 2019
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If You Had These 30 Attributes, You Would Be The Best Salesperson In The World
"Want a blueprint for how to become the best salesperson in the world? Or how about a yardstick by which to measure your leadership abilities? The good news is that you don't need a career counselor or full 360 to get that additional insight.

All you need is to be self-aware..."

SalesLoft, May 7th, 2019
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The 1 Improv Technique Salespeople Must Know
"You can prepare for a customer meeting until you're blue in the face, but eventually you will be confronted with something you did not anticipate. Whether it's a change in the customer's priorities, personnel, or timing, unanticipated questions or objections, the unexpected can bring the conversation - and the sale - to a screeching halt.

Fortunately, the wonderful art of Improv offers many techniques for dealing with the unknown that are as effective on stage as they are in real life. In my book, 'Yes and' is the 1 improv technique salespeople must know in order to successfully navigate any unanticipated customer comment or situation..."

Business 2 Community, May 10th, 2019
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What Would You Do For Free?
Kelly Merbler writes, "As a coach and leadership development consultant, I work with my clients on their career goals and growth initiatives.

I have spoken to hundreds of coaching clients in the last year and many of them have shared how they just want to get THROUGH the day. They don't wake up on a Monday morning feeling excited to get in their car and go to work.

One of the first questions I ask my clients from a personal level is: What do you love doing so much that you would do it for free?..."

Kelly Merbler, May 7th, 2019
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IT - Social Media
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7 Proven Hacks To Boost Your Social Media Engagement
"According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase the organic reach as well.

There are 7 simple hacks that can be especially helpful when it comes to boosting the social media engagement. Here are the tips, as shared by 7 experts:..."

Business 2 Community, May 10th, 2019
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PeopleTek News
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Clear As Mud
Jeannette blogs, "Would you say you have clarity in your life, both personally and professionally, or would you lean more towards the 'clear as mud' descriptor?

Where are you in your career and where would you like to be? What about outside of work? Are you fulfilling your dreams?

Paul Cummings suggests thinking in terms of a camera:..."

PeopleTek, May 7th, 2019
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Kelly Merbler News
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Hustle With All Your Heart
Kelly Merbler writes. "On December 15, 2017, I stood firm on what I wanted my life to look like and altered my direction. The Y in the road was in front of me.

That very next day, December 16, 2017, the scary part of my choice came into view, my decision meant that I was transitioning out of the comforts that most of us come to rely on in life. In short, it was 'goodbye' to my steady paycheck, a stable career spanning twenty-one years, health benefits, and numerous other attributes that I had become accustomed to enjoying throughout my career..."

Kelly Merbler, May 7th, 2019
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SF IT vBeers Boca
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SFTA's vBeers@Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstair lounge.

I am usually on site between 5PM and 5:30PM.

May Events:

  • Wed May 15th @ Boca ( Biergarten Boca)
  • Wed May 22nd @ Miami (Veza Sur Brewing Co.)

June Events

  • Wed June 5th @ Palm Beach (Yard House)
  • Wed June 12th @ Ft. Lauderdale (Funky Buddha)

Ask me about #TechLauderdale!

vBeers @ meetup.com

Hosted by John J. McLaughlin and TechLauderdale Powered by SFTA

Wednesday, May 15th, 2019: 5:30 PM to 8:30 PM
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SF IT vBeers Miami
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vBeers @ Miami (Veza Sur Brewing Co.)
Veza Sur Brewing Co. - Miami

Join us for the next vBeers @ Miami. We meet on the 4th Wednesday of each month in Miami. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

The Miami events will be held in conjunction with the Miami VMware users group (VMUG).

Hosted by John J. McLaughlin from vBeers

Wednesday, May 22nd, 2019: 6:00 PM to 8:00 PM
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Sponsor - Startup Safari
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Startup Safari
Miami

If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering with us.

With becoming a PARTNER, your company logo will be displayed above all logos in an exclusive section on this and on the landing page.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Hosted by Startup SAFARI

Friday, June 7th, 2019: to Saturday, June 8th, 2019
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Sponsor - HackMiami
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Sponsor HackMiami HackMiami Conference 7
The following are the levels of participation for interested sponsors for the upcoming 2019 HackMiami Hackers Conference in Miami Beach, FL.

Contact your HackMiami representative or email info@hackmiami.org to finalize your selection.

  • Gold Level $ 6000
  • Silver Level $ 3500
  • Bronze Level $ 2000

About Hackmiami

HackMiami seeks to develop and harness the participation of the information security community through regular meetings, presentations, labs, and competitions. These events allow the hacker community a forum to present their research, develop new techniques and methodologies, and at the same time provides valuable a networking resource for contracting opportunities.

Friday, May 17th, 2019: 8:00 AM to 7:00 PM, Saturday, May 18th, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - SFSSUG
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Sponsor SQL Saturday South Florida June 8th
We appreciate you taking time to consider sponsoring SQLSaturday #864 and we've put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We're expecting 700+ attendees at SQLSaturday #864.

Sponsorship ranges from $850 to $4500 depending on the package you select, and we're always willing to discuss custom solutions to meet your needs.

Sponsorship ranges from $850 to $4500
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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