IT News and Events
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Apr 29th, 2019 — May 5th, 2019 Generate the Custom HTML Email for this Issue
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Volume 254, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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Email Fraud Hitting Financial Businesses
"In most cases, at least five employees get targeted...

Emails in which hackers pose as someone else are on the rise, and the financial industry is taking the brunt of the blow.

This is according to a new report by cybersecurity company Proofpoint which found fake emails targeting financial services have jumped by more than 60 per cent, compared to the same period last year. Email attacks from more than 100 financial services in 2017 and 2018 were analysed..."

ITProPortal, April 30th, 2019
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IT - Marketing
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No More Black Boxes: Marketing Data Demands Complete Transparency
"According to a study released by Research Intelligencer, the most important word in marketing right now is 'transparency.' Transparency pertains to many facets of marketing, including optics into the media supply chain, how data is collected, and where ads are being shown.

Transparency has also been at the root of many pivotal events in the industry over the past year. We've seen sweeping regulations such as the GDPR, walled-garden platforms putting greater constraints on how their user data can be accessed, and mounting concern around viewability and transparency..."

CMO, April 25th, 2019
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The Difference Between 'Surprise And Delight' And Just 'Delight'
"Surprise and delight is a great customer service concept. Or is it?

The concept behind surprise and delight is to surprise the customer with a level of experience that they weren't expecting. Obviously, it should be a positive experience. Otherwise, the concept would be called surprise and disappoint. Nobody wants that!..."

Business 2 Community, May 1st, 2019
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Can Your Sales Funnel Pass These 4 Powerful Questions?
"Just buy from me already!

Yeah that's how every business owner secretly feels. If only it was that easy and simple...

Unfortunately, not everyone is going to buy what you have to offer right from the get-go. Most people need nurturing through what is known as a sales funnel.

A process that takes a prospect through the buying journey.

Whether you already have one or not - here are 5 tests every sales funnel must follow in order for it to be a success..."

Business 2 Community, May 1st, 2019
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What Steven Spielberg Can Teach Experiential Marketers
"In a marketing landscape awash with increasingly strange and inventive target groups like 'postmodern radicals' or 'Urban bloomers' (yes, these are actual categories), it's easy to get lost in demographics and forget that they are just real people - individuals in a crowd we're actually trying to reach. That's a dangerous mistake to make in marketing in general, but especially in experiential marketing. The importance of serving the individual cannot be overstated..."
CMO, April 22nd, 2019
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IT - Sales
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Hiring A Sales Rep: How To Efficiently Screen Resumes And Cover Letters
"After writing and posting your sales job description, it's time to find a match between your job requirements and your applicants' experience, skills, and talents. But piles of resumes and cover letters can be overwhelming. In fact, 52% of Talent Acquisition Leaders cite screening candidates from a large applicant pool as the hardest part of recruitment.

Your job is to find a balance between the volume of resumes/cover letters and the quality of applicants. But what is the best way to approach screening candidates? After all, recruiting for sales positions is a bit different than recruiting for other jobs, as you are heavily focused on sales numbers..."

Business 2 Community, April 29th, 2019
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Right Place, Right Time: How Your Peers Are Using Digital Marketing In 2019
"Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It's true that TV overtook radio which beat out newspapers, but that happened on the scale of years, if not decades. In digital marketing, however, the change is far more rapid - sometimes changing by the week..."
Business 2 Community, April 29th, 2019
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Re-Engineering Sales And Finance For Success With B2B Subscription Models
"People need to learn how to declutter and not amass physical possessions. That's the advice life coaches and spiritual gurus offer. And it sure looks like businesses and their customers are listening, because subscription business models are gaining popularity even in the business to business (B2B) space.

This is attributable to the fact that this model offers many benefits to both B2B enterprises and their clientele: ..."

Forbes, April 9th, 2019
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Why Time Counts In The Sales Process [Research-Backed]
"In fact, wait any longer than 5 minutes and you will see an average decrease of 80% in lead qualification. When it comes to sales, time counts.

This is what happens when you wait...

Someone fills their details into an online form, showing a great interest in your service. They're at the golden consideration stage - ready to invest and purchase while they are thinking about it.

At that moment they are totally invested and willing to be called..."

Business 2 Community, May 1st, 2019
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9 Times You Should Definitely Not Call Or Text A Potential Customer
"When communicating with a potential client, it may seem easier to just pick up the phone and call or text them, instead of writing a long email. But that doesn't mean it's a good idea, and can potentially backfire if the customer feels intruded upon by your call, which can lead to them deciding to take their business elsewhere. So when is not a good time to reach out via mobile and why? Here are what members of the Young Entrepreneur Council have to say:..."
Business 2 Community, May 1st, 2019
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Salesforce Debuts New AI Features To Help Salespeople Find Key Data Faster
"According to one of Salesforce.com's latest market studies, enterprise sales professionals spend only about a third of their time interacting with prospects. The rest of their work day mostly consists of administrative tasks such as gathering lead data, time that the cloud giant is working to free up.

Salesforce today released new features for its flagship Sales Cloud aimed at helping workers find the information they need to be productive faster. Most of the capabilities use Einstein, the company's artificial intelligence system, under the hood..."

siliconAngle, April 23rd, 2019
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3 Challenges Facing Sales Enablement Professionals
"When you Google 'selecting a sales enablement solution' you'll come across multiple articles that discuss what factors sales enablement professionals should look for in a sales enablement solution to ensure they're providing their sellers with the best tools to impact revenue and increase quotas.

Recently, Mediafly Chief Evangelist Tom Pisello connected with Tad Travis, Research Director at Gartner responsible for the CRM sales research agenda, to discuss what the biggest challenges are for sales enablement professionals when selecting a solution. Based on his conversation with Tom, I listed what Tad considers as the top three challenges..."

Business 2 Community, May 2nd, 2019
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The Sales Enablement Chronicles: Insights From The Inside
"For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano, Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. He currently resides in Virginia but is originally from Connecticut and is still a loyal Yankees fan..."
Business 2 Community, May 1st, 2019
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For SaaS Companies, It's No Longer The CIO You Need To Impress
"Because businesses no longer sell to only CIOs, sales techniques of SaaS companies need to evolve...

The cloud has transformed the way businesses operate - data and systems that were once only accessible from your office computer or maybe a laptop are now readily available anywhere at anytime from any connected device. This has impacted many industries, but one that has seen perhaps the most significant evolution is software..."

ITProPortal, April 25th, 2019
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The 7 Deadly Sinners Of Networking
"Business networking is a great tool and should go beyond generating potential new customers. Keeping up-to-date on industry or sector developments, exchanging ideas or brainstorming challenges with others in your field, finding opportunities for collaboration are just some of the benefits of networking. And sometimes it's just the pleasure of a stimulating conversation!..."
Business 2 Community, April 30th, 2019
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5 Tips To Speed Up Sales Onboarding Without Sacrificing Quality
"A pipeline full of high-quality leads is great, but you can't close them without skilled sales reps who know what they're doing. So, when you do find a skilled rep, you want to make sure your sales onboarding process is efficient - and that they're fully trained, ramped up, and ready to begin as quickly as possible..."
Business 2 Community, May 1st, 2019
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IT - CRM
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SuiteCRM: An Open Source CRM Takes Aim At Salesforce
"SuiteCRM is one of the most popular open source CRM (Customer Relationship Management) software available. With its unique-priced managed CRM hosting service, SuiteCRM is aiming to challenge enterprise CRMs like Salesforce..."
IT'S F.O.S.S, May 3rd, 2019
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New CRM Research Shows Awareness Gap
"CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities.

Our survey population was comprised of more than 200 highly qualified executives and managers (47 percent C-level) in companies with workforces that ranged from at least 500 to several thousand. All respondents indicated a need to make a CRM purchase decision in the months (not years) ahead. So, we felt our data represented a good measure of current need..."

CRMbuyer, May 1st, 2019
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How SMBs Can Think Big On CRM
"CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs assume these terms don't need to be addressed until that magical critical mass is finally achieved.

There's an argument here for the first two. In many cases, CIOs can be pre-emptive hires for SMBs (although this is changing in the age of data), and IPOs can usually wait (unless you're blessed to be running a unicorn). CRM (customer resource management), however, isn't something that should be looked at as just beyond the horizon - it's something executives at digital marketing agencies should establish early to influence the data-driven, modern buyer more effectively and even increase cash flow..."

Business 2 Community, April 30th, 2019
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SF IT vBeers Broward
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SFTA vBeers @ Broward
Funky Buddha - Oakland Park

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

I am usually on site between 5PM and 5:30PM.

May Events:

  • Wed May 8th @ Funky Buddha, Oakland Park
  • Wed May 15th @ Biergarten Boca
  • Wed May 22nd @ Miami

vBeers @ meetup.com

Hosted by John J. McLaughlin and TechLauderdale Powered by SFTA

Wednesday, May 8th, 2019: 5:30 PM to 8:00 PM
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PeopleTek News
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Goals and Measures - Keys To Success
Jan blogs, "We've discussed how VISION statements are dreams or aspirations that provide direction and also how MISSION statements provide us with clarity and personalize our VISION statements. The next key elements for success include GOALS and MEASURES.

GOALS add even more clarity to our vision and mission statements and ACTION is required. Think in terms of what, when, and how the actions will be executed, by whom, and in what time frame. (Dates must be identified, even if they are only target dates)..."

PeopleTek, April 30th, 2019
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SF IT vBeers Boca
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SFTA's vBeers@Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

$5 burger/fries and $3 featured drafts during happy hour! We meet in the

I am usually on site between 5PM and 5:30PM.

May Events:

  • Wed May 15th @ Biergarten Boca
  • Wed May 22nd @ Miami

vBeers @ meetup.com

Hosted by John J. McLaughlin and TechLauderdale Powered by SFTA

Wednesday, May 15th, 2019: 5:30 PM to 8:30 PM
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Sponsor - Startup Safari
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Startup Safari
Miami

If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering with us.

With becoming a PARTNER, your company logo will be displayed above all logos in an exclusive section on this and on the landing page.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Hosted by Startup SAFARI

Friday, June 7th, 2019: to Saturday, June 8th, 2019
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Sponsor - HackMiami
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Sponsor HackMiami HackMiami Conference 7
The following are the levels of participation for interested sponsors for the upcoming 2019 HackMiami Hackers Conference in Miami Beach, FL.

Contact your HackMiami representative or email info@hackmiami.org to finalize your selection.

  • Gold Level $ 6000
  • Silver Level $ 3500
  • Bronze Level $ 2000

About Hackmiami

HackMiami seeks to develop and harness the participation of the information security community through regular meetings, presentations, labs, and competitions. These events allow the hacker community a forum to present their research, develop new techniques and methodologies, and at the same time provides valuable a networking resource for contracting opportunities.

Friday, May 17th, 2019: 8:00 AM to 7:00 PM, Saturday, May 18th, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - SFSSUG
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Sponsor SQL Saturday South Florida June 8th
We appreciate you taking time to consider sponsoring SQLSaturday #864 and we've put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We're expecting 700+ attendees at SQLSaturday #864.

Sponsorship ranges from $850 to $4500 depending on the package you select, and we're always willing to discuss custom solutions to meet your needs.

Sponsorship ranges from $850 to $4500
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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