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IT - Email
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13 Ways To Craft An Impressive And Memorable Email Signature
In today's digital age, an effective email signature plays a vital role in establishing and nurturing professional relationships.
Among the multitude of emails sent daily, it's crucial to stand out and leave a lasting impression. One powerful yet often overlooked element that can elevate your game is a well-crafted and professional email signature. Beyond a mere sign-off, your email signature serves as a branding tool and a means to convey essential information. In this comprehensive guide, I will explore the art of creating a captivating email signature that not only represents your business identity but also captures the attention of recipients.
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Fixing Email Security: It's Still A Rocky Road Ahead
The foundational protocols for making email more secure and less of a threat have been in place for almost a decade, yet they remain mostly unused, poorly implemented and largely ineffective.
A recent report from Sendlayer shows just how much of a problem that is.
We all know that email is terribly insecure. If we get distracted, we can easily click on a piece of malware or get connected to a phishing site that will steal our credentials.
All it takes is a single user to be convinced that a malevolent missive is legitimate. And that single misplaced message can cause a world of hurt, beginning with a ransomware attack, or heaps of money transferred to a criminal's bank account, or an upload of private documents across Wikileaks and the dark web.
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IT - Marketing
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CMOs Blame Lack Of Budget As Limiting Ability To Executive Strategy
A Gartner survey of 410 CMOs and marketing leaders noted that 71% blame a lack of the budget to fully execute their strategy in 2023.
The survey revealed that marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022 (see Figure 1).
'Suppressed budgets, increasing costs and lower productivity are squeezing CMOs' spending power,' said Ewan McIntyre, chief of research and VP Analyst in the Gartner Marketing practice. 'As volatility becomes the new normal, many CMOs are pricing disruption into their 2023 plans.'
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Six Ways That B2B CMOs Can Make Customer Obsession Real
Most B2B CMOs agree with the idea of putting customers at the center of their leadership, strategy, and operations - which we at Forrester define as customer obsession.
But no matter how customer-focused you are, there's often a deep-rooted tendency to think about the product or market category first and the customer second (evidenced in common questions such as Who will buy our product? or Who will this market category attract?).
That's not so strange - companies exist because they sell things, after all. But at a time when buyers are harder than ever to please, organizations need to take an outside-in - or customer-driven - approach to succeed.
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IT - Sales
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B2B Reads: Conquering Cold Calls, Better Sales Cycles, And More
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Sales Cycles: An Actionable Guide to Sales Cycle Management by Steli Efti
In a way, the sales cycle is the heart of your company. It's how you turn strangers into customers. It's how you generate revenue, hire more salespeople, and build sustainable growth. Here, we'll cover everything you need to know about sales cycles, from what they are to how to document them to how to make them better.
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Boosting Sales Performance: Unearthing The Potential Of Women In Sales With Lauren Bailey
In this insightful episode, Colin Campbell of Sales Hacker engages Lauren Bailey from Sales Bar, Factor Eight, and Girls Club in a thoughtful discussion on the dynamics of the sales industry.
They delve into the underrepresentation of women in sales and the initiatives aimed at bridging the gender gap. The conversation emphasizes the importance of mentorship and community in fostering a more inclusive and diverse sales force. Lauren Bailey shares personal experiences in the sales industry, discussing the challenges and triumphs that have marked the journey.
The conversation also explores imposter syndrome, a common occurrence among sales professionals, and ways to overcome it. Lauren Bailey highlights the essential role of confidence in navigating sales.
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Have Enterprise Buyers Finally Soured On 'Bottoms-Up' Tech Sales?
The last decade saw many tech companies embracing product-led growth (PLG) and bottoms-up sales strategies, as opposed to traditional enterprise sales, to drive their go-to-market strategies and overall growth.
Many software startups loved (and still love!) the bottoms-up approach. What's not to like about designing a software product to 'sell itself' through viral adoption and word-of-mouth marketing? Bottoms-up and PLG both promise a faster sales cycle at a much lower cost - no more golf and pricey steak dinners on the expense account.
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Sales Pipeline Radio, Episode 338: Q & A With Spencer Wixom
The Sales Pipeline Radio islive every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand)
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible!
This week's show is entitled, 'The Widening Buyer/Seller Gap & How to Fix it'. My guest is Spencer Wixom, CEO at The Brooks Group.
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SDR To AE: The 90-Day Guide I Wish I'd Had
'What does a BDR do, anyway?' my mom asked me. I'd just gotten a job at a company that deals with AI solutions, and I would have to relocate.
'I think it's something like customer success - but I guess before they become customers? I'm not sure, Mom. I'll figure it out,' I told her.
So. If I were to look back at my journey and how far I have come from - the 'What does a BDR do?' to being an account executive who's closed more than 70 logos - I would say I have grown quite a lot professionally. There's one major moment in my career graph I cherish: the transition from being an outbound SDR to an inbound AE.
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SF IT vBeers Broward
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vBeers South Florida (June 14th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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SF IT vBeers Boca
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vBeers South Florida (June 21st) Biergarten Boca, Boca Raton
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person, after work vBeers have resumed! Hang out with IT colleagues after work!
Please share this message!
Schedule
- 2nd Wed - Funky Buddha, Oakland Park
- 3rd Wed - Biergarten Boca, Boca Raton
Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
SIM South Florida Membership Dues
Practitioners
- For-profit organization: $250/year
- Not-for-profit, educational or Government organization: $150/year
Non-Practitioner
- For-profit organization: $500/year
- Not-for-profit, educational or Government organization: $250/year
Joint membership with Tech Hub South Florida (SFTH)
- Joint membership with Tech Hub South Florida
- Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,300 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
(Get More Information . .)
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.
The theme from FHIMA for this year is 'Smooth Sailing Ahead'.
SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, SF IT vBeers Broward, SF IT vBeers Boca, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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