IT News and Events
Jul 19th, 2021 — Jul 25th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 280, Issue 3 << Previous Issue
IT - Email
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Email Now And Forever
Slack is fine for channel chats and Zoom is dandy for video, but for real business communications, you still can't beat email. That will never change.
"Sometimes a story forces itself on me. First, I read a New York Times piece that raised a question: Could Gen Z free the world from email?. (The answer is no.) Then, I had a friend of a friend ask me if they could just replace email with Slack. The answer this time: Hell no.

Here's why.

First, there's a reason we've been using email for decades now. It just works. Really, it's that simple. In particular, the version of email that almost all of us use today, which is based on the Internet RFC-822 standard, works everywhere for everyone. You may work in Antarctica with an email domain ending in ".aq," but I can still send you an email with the address JaneDoe@SomePlaceReallyCold.aq and my note will get to you in a few seconds..."

ComputerWorld, July 20th, 2021
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IT - Marketing
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10 Of The Best Email List Scrubbing Software Tools To Gather Accurate Email Data
If you own a business, you're well aware of the value of having a good email list
"It lets you connect with potential and existing customers, and it can help you drive a significant amount of traffic to your website. It also allows you to market to individuals who have already expressed an interest in your goods or services.

That being said, to maximize your efforts, it's crucial to keep this list updated. But why is this so important? And what can you do to keep your list as accurate as possible?..."

Business 2 Community, July 21st, 2021
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How To Start Your Inbound Marketing Strategy In 2021
How consumers interact with brands is changing fast
"In this age of digital marketing, it is easy for consumers to avoid adverts and other marketing messages. In response, marketers are turning to inbound marketing strategies. Here is the lowdown on what inbound marketing can do for your business in 2021 and how to get started..."
Business 2 Community, July 20th, 2021
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Traditional Marketing To Digital Marketing - When & How To Shift
Digital marketing is often viewed as a separate science and frequently compared vis-a-vis traditional marketing
"To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of the game. Still, the basics of marketing remain the same. That is to inform the customers about the product, pricing via promotion and packaging. New technologies like 3D printing, augmented reality, VR, AI helps us in understanding and reaching out to the customer in the most cost-effective way..."
Business 2 Community, July 21st, 2021
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What Is Email Verification API? How Can Businesses Benefit From It?
Getting the most out of email marketing is crucial for all businesses.
"After all, every investment counts, considering that US$1 spent in email marketing may return an average of US$42. With that in mind, companies strive to use all tools and instruments at their disposal to optimize their email marketing strategies.

Employing email verification software, such as email verification APIs, has become one way for businesses to make sure their marketing campaigns can drive business growth. In fact, the email verification software market has been rapidly growing and is projected to reach US$160.85 million by 2027..."

Business 2 Community, July 20th, 2021
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What Is Integrated Marketing And Why Does It Matter?
Today's marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting hard to pick which platform can work best for you
"And from the consumer side, they are constantly getting desensitized by the exposure of ads everywhere.

So how can a company break through this noise?

How can a company engage with its customers without having to spend hundreds in direct marketing?

After all, not every business has the resources to spend that much on the audience. The best answer is with Integrated Marketing..."

Business 2 Community, July 23rd, 2021
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IT - Sales
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Account-Based Marketing For B2B: Now's The Time!
To say that 2020 has changed the B2B marketing landscape is quite possibly the understatement of the century!
"And there's no industry that's felt the seismic shift in marketing more than the B2B sector of businesses

If your company is in the B2B space, historically, your primary marketing expenditure was events. For B2B companies, trade shows were the venue where you could showcase your products or services, meet current clients, and ideally meet prospective clients. In one fell swoop, all of that came to a crashing end..."

Business 2 Community, July 23rd, 2021
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The Glengarry Glen Ross Effect: Why Sales Isn't Attractive To Recent College Grads
Though the pay is high and the jobs are plentiful, few people want to go into sales. There are 700,000 open positions in the US, the piece notes, and woefully few takers.
"Why is this? It boils down to stubborn stereotypes. Think of a sales job, and many still picture a deceptive used-car salesman or scenes from the movie Glengarry Glen Ross - hardly something to aspire to. Those who are in the profession know that sales has moved on from hard closing tactics, but perceptions are slow to catch up. Part of the fault lies with sales leaders, who haven't done enough to explain what a modern sales rep's job entails. We simply haven't done enough to sell the value of our own profession..."
Forrester, July 20th, 2021
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What's The Difference Between Sales Readiness And Sales Enablement
The answer to this question is no. Sales enablement is not the same as sales readiness.
"Sales readiness is a crucial first step in the sales process. The ability to provide an answer or solution quickly when needed, whether it be through messaging or content, can make all of the difference for your company and its customers.

However, Sales Enablement goes beyond this by organizing departments like sales and marketing so they can fully take advantage of these tactics across the board. Sales enablement helps teams work closely with departments throughout an organization on strategy development as well as training programs so everyone knows how best to use their tools at any given time..."

Business 2 Community, July 22nd, 2021
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PeopleTek News
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How Do You Define Leadership?
We've learned that the term leadership means different things to different people
"We promote the idea that 'everyone is a leader' regardless of title since we all have the ability to influence others. (Admittedly, this opinion is sometimes met with controversy!).

We also say leaders are continual learners and that they 'take others where they have not been before and would not go by themselves'.

Some of PeopleTek's Certified Professional Leaders have shared their definition of what a good leader is:..."

PeopleTek News, July 20th, 2021
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SF IT vBeers Miami
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vBeers South Florida - In Person @ Mike's at Venetia, Miami (July 28th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

July

  • July 21st - Biergarten Boca, Boca Raton
  • July 28th - Mike's at Venetia, Miami

August

  • August 4th - Zoom
  • August 11th - Funky Buddha, Oakland Park
  • August 18th - Biergarten Boca, Boca Raton
  • August 25th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Don't forget to have a look at my weekly newsletters:

IT News And Events

IT Vendor News

IT Sales and Marketing News

South Florida IT Events

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, July 28th, 2021: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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TechLauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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