IT News and Events
Oct 4th, 2021 — Oct 10th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 283, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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4 Steps To Protect The C-Suite From Business Email Compromise Attacks
Preventing top executives from becoming BEC victims requires a different approach. Putting the risk in business terms is key
"The damage from executive email account takeovers can run into millions of dollars, as recent examples show.

In 2019, Toyota Boshoku Corporation lost $37 million after the information in a payment direction from a third-party was changed, sending millions to the fraudsters. The recent SolarWinds attack was bad enough, and now Nobelium, the group responsible, has since launched a campaign of email attacks appearing to originate from USAID after its Constant Contact email account was compromised..."

CSO Online, October 4th, 2021
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IT - Marketing
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7 Inbound Marketing Strategies For 2021 (And Beyond)
Inbound marketing is a content-led method of attracting new customers by providing relevant and valuable information.
"Inbound marketing is a content-led method of attracting new customers by providing relevant and valuable information.

By addressing the problems and needs of your target audience, you can build trust and credibility for your company, which leads to higher conversion rates and customer retention.

In this article, we'll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company..."

Business 2 Community, October 4th, 2021
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Digital Marketing Trends 2021 - Mid-Year Report [Infographic]
Various businesses all over the globe were hopeful in the first half of 2021, with COVID-19 vaccination rollouts accelerated by governments
"These efforts were seen as a key to drive herd immunity against the dreaded disease to expedite the resumption of normal economic activities.

However, the emergence of new variants of the novel coronavirus poses another challenge across countries. Businesses are again faced with the responsibility of adjusting to these changes, ensuring they can safely operate while generating enough profit to keep their company afloat..."

Business 2 Community, October 5th, 2021
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How Memes Stormed The Marketing World
Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations.
"What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement was to the 1960s.

The business world has always tried to keep up with the changing cultural landscape. Adjusting to the tastes and preferences of younger generations is necessary in order for businesses to stay relevant in the market. This is what helps a business retain profitability and grow as a younger generation replaces the older one as the top consumer in the market..."

Business 2 Community, October 4th, 2021
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Marketing Mistakes: How To Pivot & Succeed
We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is the difference between failure and success.
"In this special Q&A, we speak with various members of the PEAK community about marketing mistakes, Q1 wins, and strategies to improve upon moving forward.

We discuss:

  • Biggest mistakes made as marketers
  • The COVID-19 pandemic impact & other key changes on Q1
  • Discussing strategies for moving forward

Biggest mistakes made as marketers

It's easy to feel like the only person making mistakes when you don't have any examples to show you otherwise. Despite the feeling, we all make mistakes - even as marketers. By sharing our mistakes, it can serve as a reminder that we're all human, but also as a way to improve and avoid those mistakes moving forward..."

Business 2 Community, October 5th, 2021
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Marketing vs. Sales: Which Is More Important?
Many people want to know which is more important, marketing or sales. There is a (mostly good-natured) competition between the two disciplines, and it's a question small business owners have to consider, because they frequently wear both hats.
"Most small businesses focus on sales. This makes sense. If sales aren't going well, you uh.don't make any money.

The problem is, if you don't have a steady influx of new leads, even the best sales processes can't help you.

Sales is a Clear Path Forward

There's another reason businesses focus on sales, though, and it could be limiting your revenue..."

Business 2 Community, October 6th, 2021
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The CMO And CIO Partnership In Digital Transformation
The CMO/CIO relationship is a paradox: A strong partnership between marketing and technology teams is imperative to achieving customer success, but examples of great collaboration between the two have been scarce
"That's changing, however. The pandemic forced marketing and IT to work together, shrinking the collaboration gap. It has also revealed new opportunities for CMOs and CIOs to align their teams to accelerate digital transformation, especially around hybrid commerce.

There's no perfect org model for bringing marketing and technology together; even if there was, organizations don't change overnight. Your solution will depend on your company's culture and legacy. Still, you can accelerate the convergence between marketing and technology by..."

Forrester, October 6th, 2021
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The Ultimate In Sticky Marketing
As online advertising explodes it can be easy to overlook older, off-line marketing tools.
"Businesses and brands can also feel a lack of control over the most powerful marketing of all, word of mouth. One underutilized marketing medium, combines direct mail, a gift, and a mini-billboard to strengthen relationships and increase word of mouth. Although Sticker Postcards may fly under the radar, there is little doubt amongst their users that they are the ultimate in sticky marketing..."
AiTHORITY, October 7th, 2021
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The Ultimate Marketing Engine
What if I told you there are 5 simple steps to create ridiculously consistent growth for your business? Would you be interested in that? If so, then do yourself a favor and grab my friend John Jantsch's (the Duct Tape Marketing Guy) new book, The Ultimate Marketing Machine.
"I just finished it (he was nice enough to send me an advance copy) and there is some really good thinking in this 207-page marketing roadmap. And while I don't want to give away all the greatness, here is a glimpse of my favorite pieces of his brilliance.

The 5 Steps to Building The Ultimate Marketing Engine..."

Business 2 Community, October 7th, 2021
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IT - Sales
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8 Tips For Presenting Customer Journey Maps In A Compelling Manner
Customer Journey Mapping (or buyer's journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company's website, social media platforms, advertisements, referrals, etc.).
"It assists in redesigning the marketing and operational modules through which the companies can maximize their customer reach, retention, and satisfaction. The most essential elements of depicting these maps are how well all the information layers (customer experience, frontstage, backstage, and systems & processes) are visually presented, as well as if these visuals can portray the exact message you wish to convey.

A PowerPoint template with aesthetically pleasing objects can make it easy for you to highlight these sections and flow-of-information conveniently. Whether you have experience in mapping this journey or have just started to grasp the basics of this method, the following 8 tips can give you an edge on how to present the different information layers more compellingly and effectively..."

Business 2 Community, October 4th, 2021
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In 2022, Insights-Driven Sales Organizations Will Win
The B2B sales profession is at an inflection point. Sales leaders have the opportunity - really, the obligation - to transform their organizations or risk being at a competitive disadvantage
"This isn't just hyperbole. The shift has long been underway, driven by increasingly digital-first buyer preferences and expectations for a purchasing process that more closely mirrors consumers' experiences. In the wake of the pandemic - as many knowledge workers continue working remotely and rely even more heavily on digital means of transacting - the urgency has only grown.

Our planning assumptions 2022 report outlines three truths that will shape B2B sales executives' priorities in the coming year. Among them:..."

Forrester, October 5th, 2021
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Prospecting Emails: Strategies To Stay Relevant [Podcast]
You've probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash?
"Only 62% of people say they will possibly open an email and marketers are trying to figure out how to be one of the lucky few.

Mike Conley, Former CIO Optim, currently CTO United Health Group, discusses the ways to get potential customers to open the emails and how to maintain those relationships once you have them.

Prospecting email mistakes

You're probably already aware of the most common mistakes marketers make when sending a prospecting email through your personal experience: The content doesn't relate to your interests or it's the same email for the fifth time in a row..."

Business 2 Community, October 8th, 2021
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The Two Pillars Of Successful Annual Sales Planning
Sales leaders and sales operations leaders have a lot at stake in annual sales planning: setting achievable targets, motivating the sales force, deploying optimum sales and territory coverage, and ensuring a cohesive buyer and customer experience
"And while the planning process is always a challenge, it's even more difficult in 2022 given the halted recovery, changing buyer expectations, and the pivot to digital selling.

Many factors go into effective annual sales planning, but there are two fundamental elements that are critical - now more than ever. They are the use of data-driven insights to drive greater precision in our selling motions and close alignment across revenue engine leaders. How sales organizations address these elements will make the difference between planning for executional success or frustration and failure.

Forrester's best-practice research goes into depth in these two areas. Here are highlights with some takeaways to apply to your 2022 planning efforts..."

Forrester, October 7th, 2021
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SF IT vBeers Broward
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In Person: vBeers South Florida - In Person @ Funky Buddha (October 13th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

October

  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

November

  • Wednesday 3rd - Zoom
  • Wednesday 10th - Funky Buddha, Oakland Park
  • Wednesday 17th - Biergarten Boca, Boca Raton
  • Wednesday 24th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Hosted by John J. McLaughlin

Wednesday, October 13th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Are You In The Position To Accept A New Job?
You like the company you're currently working for. There are great benefits, your skills are adding value, your work ethics are a good fit, and now you've been recognized for your contributions and are being offered a promotion
"You say 'yes', and your boss says 'not so fast'. What?

If you are offered a job change internally (could be a promotion or a lateral move that suits your career plan), could your boss hold you back? What if there's no one to fill your position and the work must be done? It does not happen often, but it does occur, and your move could be held up.

As a leader, if key members of your team are aspiring to do more, (ex. get promoted or enhance their skills by joining another team), are you prepared to replace them?

It's a good idea to have serious chats not just related to development planning, but also about career desires and succession planning..."

PeopleTek News, October 5th, 2021
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SF IT vBeers Boca
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In Person: vBeers South Florida (Biergarten Boca) (October 20th)
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers resumed in June!

October

  • Wednesday 13th - Funky Buddha, Oakland Park
  • Wednesday 20th - Biergarten Boca, Boca Raton
  • Wednesday 27th - Mike's at Venetia, Miami

November

  • Wednesday 3rd - Zoom
  • Wednesday 10th - Funky Buddha, Oakland Park
  • Wednesday 17th - Biergarten Boca, Boca Raton
  • Wednesday 24th - Mike's at Venetia, Miami

Hang out with IT colleagues after work!

Hosted by John J. McLaughlin

Wednesday, October 20th, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Member
  • Join The Miami Tech & Startup Community!
  • Free

Contributor

  • For Our Most Active Members & Ecosystem Builders
  • $10/Month

Partner

  • For Growing Startups & Companies
  • $10/Month

Interested in becoming a sponsor and supporting south florida's tech and entrepreneurial community? Email maria@refreshmiami.Com for more information.

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

South Florida Tech Hub is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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