IT News and Events
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Nov 22nd, 2021 — Nov 28th, 2021 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 284, Issue 4 << Previous Issue
IT - Email
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5 Open Source Alternatives To Microsoft Exchange
There is no need to settle for a proprietary solution. Try one of these Linux-based email and groupware services.
"For decades, Microsoft Exchange has ruled the market for email and groupware services. This top dog dominates the corporate world, and the omnipresent Outlook mail client has become the de facto standard for groupware. Since Exchange is closely integrated with Microsoft's Office products, users have access to a wide variety of productivity software and features, whether they're using a desktop or a mobile client.

However, many companies have concerns about storing their data in the Microsoft cloud. In this article, I look at some open source alternatives and their advantages. It's not just about becoming vendor-independent and reducing costs; it's about using software with open standards and a different level of security-for the groupware server itself and the operating system behind it..."

opensouce.com, November 24th, 2021
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5 Reasons To Stop Neglecting Your Email Signature
Don't underestimate the value of a good email signature
"Time and again, I see too many businesses overlooking their email signatures when communicating with customers. You might think that this small detail at the end of every email you send is insignificant. But just think about it - it's at the end of every email you send.

And with 310 billion emails expected to be sent and received every day in 2021, you want your emails to stand out from the crowd and make a lasting impression..."

The Next Web, November 23rd, 2021
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9 Cloud And On-Premises Email Security Suites Compared
These email security suites have evolved to keep pace with email-enabled threats.
"Email remains the soft underbelly of enterprise security because it is the most tempting target for hackers. They just need one victim to succumb to a phishing lure to enter your network. Phishing (in all its forms) is just one of many attacks that can leverage a poorly protected email infrastructure. Account takeovers (due to reused passwords), business email compromises, payment fraud, specialized mobile malware, and spam messages that contain hidden malware or poisoned web links. That places a heavy burden on any email security solution..."
CSO Online, November 22nd, 2021
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IT - Marketing
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The 18 Best Keyword Research Tools For Every Need
You need a keyword research tool. You think easy peesy and do the ol' Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad.
"Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses.

And then there's pricing. Free forever, free (but not really), paid (but a ripoff), paid but more than you need.

So which keyword research tool is right for you? In this post, I share the 18 best keyword research tools for different goals, levels of experience, and budgets. For each one, I'll provide..."

Business 2 Community, November 22nd, 2021
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B2B Reads: Leader Communication, Sales Leadership, & Improving Relationships To Increase Revenue
We summarize some of our favorite B2B sales & marketing posts from around the web each week
We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Email Marketing Is Changing

Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they're taking a close look at the value (and content) they're providing to customers and prospects while they're at it. Thank you Marie Griffin, for the great read...

Heinz Marketing, November 22nd, 2021
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4 Tips For Effective B2B Influencer Marketing
We know influencer marketing works; we also know why it works. Word of mouth is powerful, even when those words come from someone we only know on social media.
"However, influencer marketing often brings to mind recipe videos, makeup tutorials, fashion subscription unboxing videos, and other consumer-focused marketing content. For that reason, B2B brands may believe influencer marketing simply isn't designed for B2B marketing campaigns.

When used correctly-that is to say, not in the same way that B2C brands use influencer marketing-it absolutely can be a powerful marketing tool as part of your overall strategy. You can't simply plug-and-play an influencer campaign that worked for a consumer brand and expect similar results. Here's what you need to know..."

Business 2 Community, November 23rd, 2021
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How Does A Company Stand Out In An Existing Market?
B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help
"It's no secret that companies in existing markets face competition - a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. But how can you stand out when you have many direct competitors?

Firstly, it's important to recognise the rules of the market you're in..."

Business 2 Community, November 23rd, 2021
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How To Set Long-Term Marketing Goals For B2B Organizations
Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders
"When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources into improving and optimizing your website? Should it be devoted to increasing your social activity and generating leads? What about expanding your marketing automation efforts or supporting sales and the channel? There are many different areas of marketing where you can dedicate a portion of your marketing plan, but it's critical to assess which areas need it the most, especially when you add budgeting constraints to the mix..."
Business 2 Community, November 26th, 2021
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Rethinking Viral Social Marketing Tactics
Hello, welcome to the internet-a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission.
"We've seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands' marketing efforts-articles like this New York Times story about TikTok shopping, and this Hubspot blog, and this Forbes piece about meme content. And honestly, we just don't buy into it.

To be abundantly clear-we aren't saying memes can't be used in marketing efforts. Heck, we've created entire meme formats and built original content meme-marketing campaigns for brands (and they've been decently successful, at that)..."

Business 2 Community, November 23rd, 2021
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5 Foundations For Developing Copy
Copywriting isn't everyone's strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible
Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Whether you're a master copywriter or you're just getting started, here are 5 tips to keep in mind to write more effective copy.

Start With Your Goals

When writing copy for an ad, email, or social media, you should break down your goals into 3 questions:...

Heinz Marketing, November 24th, 2021
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Top 10 Facebook Marketing Tips From 2021
Facebook is among the most used social media platforms for communication and interaction.
"You can create your business page and build connections with your potential customers and followers as a marketer. Generally, valuable content, video posts, and the classic organic post are the standard type of posts.

Besides that, Facebook also offers you to advertise your products or services through paid ads. You can target a specific audience by using keywords, interest signals, demographic information, etc. Also, you can set up a Facebook custom target audience for retargeting those who have already visited your website or app.

Want to learn more about how we can help you with Facebook Ads?..."

Business 2 Community, November 24th, 2021
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IT - Sales
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How to Do ABM Without an ABM Tool - Part II
Welcome to part II of How to do ABM Without an ABM Tool! In this installment, I'll dive into each of the Need-to-Have Tools/Channels I listed in part I
"Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn't in option, managing these tools in an intentional, coordinated way is the next best thing.

Let's get into it!..."

Heinz Marketing, November 26th, 2021
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How To Fuel Your Sales Teams With Engaging Content Experiences
Despite marked differences, marketing and sales are both trying to show love to the buyer.
"Their goal is to convince the buyer of their product's or service's value, help them become a customer and then keep them as a customer. But the lines can get a little bit blurry. Who is supposed to do what when it comes to providing content experiences? And how can you provide them, jointly and seamlessly? Here's a look at what it takes for marketing to fuel the sales team with content, so that everyone can win..."
Business 2 Community, November 27th, 2021
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Marketing Mistake 1: Difference Between Sales And Marketing
Welcome back to another blog of your digital marketing journey. In this season, we are talking about the common marketing mistakes that entrepreneurs make
"All of these mistakes have actually come about from my own experience of running my startup. And now that I work as a marketing consultant, I have seen other entrepreneurs make the same mistakes. So I wanted to dedicate an entire season to discussing these mistakes - why they are important, and how to avoid them...."
Business 2 Community, November 24th, 2021
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IT - Social Media
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Social Media Trends To Embrace In 2022
In 2021, more than 72% of Americans used social media - an increase of more than 10 million people.
"These 240 million users spend an average of two hours and seven minutes on social media every day. It's safe to say that as new platforms and features continue to emerge, even more people will jump on board.

Most of the social media trends we expect to see in 2022 are already here, as existing trends continue to pick up speed in 2022, and marketers continue to adopt these elements in larger numbers..."

Business 2 Community, November 23rd, 2021
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IT - CRM
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10 Most Important Benefits Of CRM Software
Customer relationship management software has increased in popularity because of its proven track record in organizing business data, increasing productivity, and reducing costs
"Sales teams across all verticals are using CRM software to better plan their activities. With an effective CRM system in place, businesses can reduce losses, decrease customer's complaints and improve service levels. Read on to learn the 10 most important benefits of CRM.

What Is CRM Software?

A customer relationship management (CRM) system is software designed to manage a company's interactions with customers. Businesses use CRM software to enhance and automate their interactions with current and prospective customers. It helps users manage all phases of the sales lifecycle - lead generation, tracking contact history, managing marketing campaigns - to improve customer loyalty and overall profitability..."

CIOinsight, November 22nd, 2021
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11 Challenges In CRM And How To Solve Them
Customer relationship management (CRM) software is designed to help businesses manage their interactions with customers
"The goal of any good CRM system is to give you, as a business owner, better insight into your customers. A CRM system can help you increase sales, making it easier for your sales team to reach out to individual customers or tailor targeted interactions based on each customer's unique preferences.

CRM software has become an indispensable component of many businesses, especially those that have multiple departments or locations. However, there are challenges in CRM adoption, integration, and implementation that can sometimes affect performance or simply make the software more difficult to use..."

CIOinsight, November 22nd, 2021
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PeopleTek News
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PeopleTek: Self Discovery
Invest in self-discovery. It will help you envision a better tomorrow and blaze a path to achieve what you truly desire.
"How much time do you invest in yourself? Do you actually make it a priority to evaluate:

  • What makes you happy?
  • What could change to help you achieve that goal?
  • What are the obstacles that are getting in the way?
  • What's missing from your life and your career?
  • How has your past influenced this?

..."

PeopleTek News, November 22nd, 2021
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SF IT vBeers Boca
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Virtual vBeers South Florida (December 1st)
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message,

December

  • Wednesday 1st - Zoom
  • Wednesday 8th - Funky Buddha, Oakland Park
  • Wednesday 15th - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin Board Member, Tech Hub South Florida

Wednesday, December 1st, 2021: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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Tech Hub South Florida
Check our Membership options and help build the South Florida into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $,1000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Tech Hub South Florida is a nonprofit membership association Building South Florida into a Tech Hub.

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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