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Volume 299, Issue 1 << Previous Issue
IT - Marketing
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10 Marketing Automation Best Practices Generated By ChatGPT
Solutions Review's marketing technology editor, William Jepma, asked ChatGPT for marketing automation best practices. After reviewing its answers for clarity and editing them for grammar, we compiled them below. The questions we asked the AI will be highlighted in red
What is Marketing Automation?

Marketing automation is a technology-driven approach to streamlining and simplifying marketing tasks and workflows. It uses software tools to automate repetitive, manual, and time-consuming tasks like email marketing, social media posting, lead generation, lead scoring, customer segmentation, and more. The goal is to increase efficiency, personalization, and scalability in the marketing process, allowing marketers to focus on high-value activities.

Solutions Review, February 2nd, 2023
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5 Ways Web 3.0 Will Impact Digital Marketing
If Web 3.0 can provide greater privacy, more marketing reach and better targeting, the World Wide Web's latest iteration could ease the online customer personalization problem.
Digital marketers are engaged in an ongoing struggle to deliver personalized experiences to consumers. And these challenges will only mount with the impending "Cookiepocalypse." As Google, along with other tech giants, continues to move full speed ahead with plans to retire third-party cookies, marketers are looking for ways to reach customers and deliver relevant content.

Web browsers Firefox and Safari were ahead of the curve in disabling third-party tracking. But even before third-party cookies had started to crumble, Gartner noted that 63% of digital marketing leaders were grappling with personalizing their company's content. More recently, Gartner reported that "most customers want all of their interactions with a brand to be personalized . 'yet' there's an inherent tension between personalization and privacy."

SearchCIO, January 31st, 2023
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Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Compelling digital marketing requires the delivery of targeted, consistent, and cohesive experiences across the entire range of interactions spanning digital channels. As B2B buying decisions have continued to increase in complexity, extensive and shared digital marketing skill sets have become a must.
In my previous blog post, I provided guidance on how to identify the required digital capabilities and competencies. Capabilities and competencies have similar attributes but differ in a number of ways.

Capabilities refer to the ability to perform a task or achieve certain actions or outcomes. Competency is the measurement of how a person performs a capability. Individuals perform capabilities, and marketing leaders manage the skills and knowledge of their teams to gain a competitive advantage, increase output, and enable flexibility within the marketing organization to adapt to changing customer needs.

Forrester, January 31st, 2023
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How Marketers Should Engage With Buyers Today. Your Questions Answered.
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on extensive research, IDC's new Adaptive Customer Experience (ACE) model is a circular and evolving framework and not linear at all, like it's predecessor.
This is because engagement with tech buyers is no longer linear. B2B buyers have B2C experience expectations today. They expect you, as a vendor, to understand and provide solutions for their challenges, jobs to done and business outcomes. ACE is a customer-centric framework to evolve how you go to market.

And perhaps most importantly, to fully engage with a buyer, marketing and sales need to play on the same field. Put another way, no longer should the two functional groups be looked at as if they are running a relay race, where marketing passes a baton onto sales to finish the race.

IDC, February 3rd, 2023
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How The Marketing Strategy For Bingo Helped It Reach New Markets?
Bingo is a game that has been around for decades, but many people were surprised when it was re-invented this century as an incredibly popular online game.
This wasn't due to simple luck, as the game's rise to online popularity is at least partially thanks to the four Ps of marketing.

Here is the Marketing Strategy for Bingo Helped It Reach New Markets:

1. The Price Has to Be Right

Bingo has always been the type of game that offered people an enjoyable social experience at little cost. However, for online bingo to work it had to offer the main benefits of the game that people already knew about, without making it any more difficult or expensive.

EnterpriseWorld, January 30th, 2023
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Use Marketing Analytics To Support Your 2023 Marketing Strategy
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives - including channels, programs, campaigns, and tactics - to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
You probably already have basic marketing measurement approaches running - whether it's last-touch or a 30/60/90-day analysis of your email campaigns. That's a good starting point. But you need to amp up your marketing analytics strategy. Advancements in machine-learning algorithms bring precision and depth to marketing analysis that helps marketers understand how marketing details - such as platform, creative, call to action, or messaging - impact marketing performance. Predictive analytics and optimization models take backward-looking performance and identify future marketing investment opportunities to better reach prospects and engage with new customers.
Forrester, January 30th, 2023
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IT - Sales
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3 Tips To Generate AI Copy That Sounds Like You
In this world of AI and automation, it can be hard to know how to use these powerful tools without sacrificing the human touch. Turns out, it IS the human touch that allows ChatGPT and AI tools to give you the very best results.
Turns out, it IS the human touch that allows ChatGPT and AI tools to give you the very best results.

As a copywriter, I'm loving the explosion of AI tools.

It wasn't too long ago the love was lost on some of my copywriting friends. But now, most of us are in a full embrace.

Here's what a few great copywriters I know said recently:

Heinz Marketing, January 30th, 2023
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Using Sales Conversations To Find Product-Market Fit
The first goal of sales at a startup isn't to bring in revenue - it's to get customer feedback.
I've spent the last year working to find product-market fit for my startup, Dock. I've used our sales process to iterate our way to product market-fit and wanted to share what I've learned along the way.

My guiding light has been Y Combinator's mantra of 'build something people want.'

Find 10 people, then 100 people, then 1,000 people who love your product.

Get a few paying customers who really love your product and build from there.

But finding product-market fit is harder than it sounds. The days of building a point solution in uncharted territory are over. Software markets have matured to a point that every viable category has multiple solid competitors and any new markets get commoditized quickly.

Sales Hacker, January 30th, 2023
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SF IT vBeers Broward
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vBeers South Florida (February 8th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 2nd Wed - Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, February 8th, 2023: 6:00 PM to 8:00 PM
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vBeers South Florida (February 15th) Funky Buddha
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person, after work vBeers have resumed! Hang out with IT colleagues after work! Please share this message!

Schedule

  • 2nd Wed - Funky Buddha, Oakland Park
  • 3rd Wed - Biergarten Boca, Boca Raton

Hosted by John J. McLaughlin, Board Member, South Florida Tech Hub

Wednesday, February 15th, 2023: 6:00 PM to 8:00 PM
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Sponsor - SIM
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Society for Information Management (SIM) - South Florida Chapter
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

SIM South Florida Membership Dues

Practitioners

  • For-profit organization: $250/year
  • Not-for-profit, educational or Government organization: $150/year

Non-Practitioner

  • For-profit organization: $500/year
  • Not-for-profit, educational or Government organization: $250/year

Joint membership with Tech Hub South Florida (SFTH)

  • Joint membership with Tech Hub South Florida
  • Joint membership for a Practitioner from a Not-for-profit, educational or Government organization: $215/year

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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South Florida Chapter of the ISSA
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Not-for-profit Organization of Information Security Professionals and Practitioners
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Sponsor - Refresh Miami
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Refresh Miami: Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Join today and experience some great benefits, like guaranteed tickets to all Refresh Miami speaker events, access to VIP / Speaker dinners, discounts on Refresh Miami workshops and more!
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Sponsor - Palm Beach Tech
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South Florida Tech Hub (SFTH)
Check our Membership options and help build the South Florida into a Tech Hub!
SFTH Memberships are based on Exposure, Talent, & Business

  • STARTUP and nonprofit - $1,000/year
  • Ambassador - $2,500/year
  • Premier - $5,000/year
  • Executive - $10,000/year

Individual membership is just $100 per year.

In partnership with SIM South Florida, SFTH is happy to offer a special rate on a joint membership for $295/year.

You will get access to SIM's local and national leadership content and opportunities, plus South Florida Tech Hub's tech and startup content. You must be an IT leader to qualify for this membership (i.e. no sales or recruiters)

South Florida Tech Hub is a 501(c)6 nonprofit Building South Florida's Tech Hub

A Nonprofit Membership Association Building South Florida into a Tech Hub
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Sponsor - SFHIMA
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South Florida Health Information Management Association (SFHIMA)
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
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Sponsor - PMI
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PMI: Advance the PM Profession Through the Promotion of Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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IIBA: Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA)
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