Oracle Adds Clarity And Color To The De Beers In-Store Experience
Oracle News, March 16th, 2020
March 16, 2020,
Volume 264, Issue 3

Mobile Point of Service allows associates to guide shoppers through their diamond journey anywhere in the store

"Luxury retailer De Beers Jewellers is adopting modern Oracle Xstore technology to enhance its customers' shopping experience. The company prides itself on offering exquisite gifts and peerless diamonds for life's key moments. Each of its 33 stores, located in 15 countries, are equipped with the proprietary De Beers Iris technology that allows customers to see the unique characteristics of their diamond through the eyes of an expert. With Oracle Mobile Point of Service (POS), De Beers will further improve the in-store experience by empowering associates to engage customers throughout their purchase journey..."

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