Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected-and, even better, easily duplicated.
"Although mastering the entirety of agency sales takes practice and experience, understanding how to properly articulate the value you will bring to a potential client in a written proposal is something that can be templatized and adjusted to fit each new prospect's specific needs.
Having an organized format for writing proposals will help you get right to the point and effectively convey the value you are offering so that you can create proposals to win new business without reinventing the wheel. In this post, I will walk you through my step-by-step process for writing client proposals in order to give you a template for organizing your thoughts..."
Daily, my inbox, voicemail, texts, and social feeds are filled with prospecting outreaches-people trying to sell me, helping me sell more/better
"As you might guess, most of it is appalling!
One wonders, if they represent their company/products/services/themselves so poorly, how would they represent our company? If their attempts at selling themselves is so bad, how could they ever do anything that would produce the kind of results we want?
This morning, I got an InMail from someone who's company apparently 'hounds' prospects for leads:..."
It's a unique time in history. We are all struggling with fear, uncertainty, risk
"Physical separation and isolation is becoming increasingly important, both for our own safety, but also for the safety of others.
Unfortunately, this separation and isolation creates social isolation-which is very unhealthy. Human beings are social creatures, we are used to and thrive on day to day interaction with our colleagues, suppliers, customers.
We are used to participating in meeting after meeting (perhaps a silver lining to what we are going through is we will bee more thoughtful about meetings.). We are used to chatting with each other in Starbucks lines, lunches, high-fives, fist bumps, handshakes..."
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