With 89 percent of companies competing primarily on the basis of customer experience, customer service has become a critical function for any business to perform and grow
"To drive differentiation, businesses must integrate service into every interaction point of the customer journey, including the sales cycle.
However, the level of support and engagement that customers receive during the purchase experience often falls short of expectations in the current marketplace. In fact, 77 percent of B2B buyers claim that their latest purchase was 'very difficult.' To help ensure your buyer's journey is an effortless one, businesses will want to bridge silos and close gaps between sales and support. Read on to learn the top three ways customer service teams can benefit from an integrated sales CRM..."
Read More ...