Increasingly, there is a tendency to measure our value by activities and our 'busyness'
Managers set activity metrics, rigorously measuring performance against those metrics. Sales people rush from activity to activity, seldom having the time to meet their goals.
We implement new technologies, enabling our people to increase the number of activities they can accomplish in a given period.
And when those activities fail to achieve the outcomes we want, we just increase the activity requirements. The thinking is always, 'we will produce more results if we just do more..'
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