Sales and marketing are two different departments doing the exact same thing with the exact same goal, but they're incredibly different animals with different perspectives and approaches
"The solution for better alignment? Sales enablement.
If you've been noodling sales enablement, you're not alone. Google searches for 'sales enablement' increase roughly 61 percent year over year, according to Google Trends. Sales enablement is about closing the loop between marketing and sales to ensure everyone has the intel and content they need to meet customers wherever they are on the buying journey..."
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