IT News and Events
Mar 9th, 2020 — Mar 15th, 2020 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 264, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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How Marketing Can Help Sales Succeed With Sales Enablement
Sales and marketing are two different departments doing the exact same thing with the exact same goal, but they're incredibly different animals with different perspectives and approaches
"The solution for better alignment? Sales enablement.

If you've been noodling sales enablement, you're not alone. Google searches for 'sales enablement' increase roughly 61 percent year over year, according to Google Trends. Sales enablement is about closing the loop between marketing and sales to ensure everyone has the intel and content they need to meet customers wherever they are on the buying journey..."

Business 2 Community, March 13th, 2020
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B2B Digital Marketing Trends In 2020
The consumer market owes its continuous evolution to the adoption of new technologies, trends, and innovations, and the B2B market will also evolve
"Both the B2B and the consumer market are going digital, and 61% of the B2B market has already gone online.

B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases to make sure that the buying experience they get is comparable to their B2C purchases. B2B marketers are currently leaning into personalized and experiential marketing strategies that can bring them to a deeper and more engaging relationship with B2B buyers. The B2B market will see many digital marketing trends this 2020..."

Business 2 Community, March 10th, 2020
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Where Should You Spend Your Marketing Budget In 2020?
In general, small businesses allocate 7% to 12% of their gross revenues to marketing.
"This compares with the Small Business Administration's suggestion of spending 7% to 8% on marketing. Of that amount, the total budgeted to digital marketing is expected to rise to 45% in 2020 compared to 42% in 2019. The biggest share of digital marketing expenditures will go to video marketing, and social media ads will account for 25% of the average digital marketing budget. Let's dig a little deeper to see how you should spend your marketing dollars..."
Business 2 Community, March 10th, 2020
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IT - Sales
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7 Sales Productivity Tactics To Close More Deals
Do you often worry about decreasing sales and increasing competition?
"Daily, your salespeople cram in calls and send rapid-fire emails.

Still, they achieve fewer leads only and these are too low-quality to consider.

Even after putting the best marketing strategies in your business, your customers are taking little interest in your premium services.

But have you ever thought that maybe the problem is not in your marketing strategy?

Here's the interesting part:..."

Business 2 Community, March 10th, 2020
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4 Sales Presentation Innovations That Keep Viewers On The Edge Of Their Seats
People have been giving presentations for thousands of years, from Moses with his stone tablets to Elon Musk revealing his grand plans to colonize Mars
"While the elements of a great pitchman generally have remained the same over the past 5,000 years -- conviction, charisma, credibility -- today's successful presenters do more than just get in front of an audience and talk. They meld together technology, data and multimedia to hammer home key talking points that keep viewers engaged throughout.

So how do you project the power of Moses in your next presentation? Those of us operating without divine intervention typically rely on PowerPoint as our stone tablets. PowerPoint has been around for more than 30 years and has changed not only the way we present, but also how we write and communicate...."

CRMBuyer, March 11th, 2020
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Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!
I don't know about you, but I still find a lot of value in face-to-face networking
"I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me.

There's a lot of interesting people, a lot of new interesting businesses popping up and sometimes you just have to take the time to learn about them. On the other side of the coin, when you go to these meetings, you'll occasionally meet somebody who will walk up to you and say, 'Hey, what do you do?' You tell them and they grab your business card. The next thing you know you're added to an email list. Then you start getting emails from them or you start getting harassed by them on social media. That's not the way to network..."

Business 2 Community, March 13th, 2020
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Who's Your Laziest Salesperson?
Increasingly, there is a tendency to measure our value by activities and our 'busyness'
Managers set activity metrics, rigorously measuring performance against those metrics. Sales people rush from activity to activity, seldom having the time to meet their goals.

We implement new technologies, enabling our people to increase the number of activities they can accomplish in a given period.

And when those activities fail to achieve the outcomes we want, we just increase the activity requirements. The thinking is always, 'we will produce more results if we just do more..'

Business 2 Community, March 11th, 2020
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IT - CRM
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9 Reasons To Adopt CRM For Your Small Business
The small business is no more confined to a small space in the real world where it will be a small office or s store front that will attract only a certain number of eyeballs
"Now, in the digital world, the small business is as big as the bite that it decides to take from the plethora of opportunities available in front of it. And this where a technology like CRM steps in.

So, what is CRM really? A CRM platform or system is one that integrates all your business information and interactions pertaining to clients before funneling it into set tasks in the marketing automation gamut so that the right action with the right messaging reaches the right person at the right time. .."

AmongTech, March 13th, 2020
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How To Build A Sales CRM Process
Legendary engineer and management consultant W. Edwards Deming once said, 'A bad system will beat a good person every time'
"This truism can easily be applied to the world of sales. Even the best rep can't succeed if their sales process is disorganized and chaotic. But how do you upgrade your sales process to be more straightforward and efficient? The answer is a sales CRM process. Customer relationship management software can help streamline the five classic sales process steps:

Prospecting: Identifying the potential customers who might be interested in the product or service you are selling..."

Business 2 Community, March 11th, 2020
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Machine Learning Is Your Secret Weapon For Customer Acquisition
If you're looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon
"While machine learning does fall under the larger category of artificial intelligence (AI), it's a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition..."
AiTHORITY, March 9th, 2020
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PeopleTek News
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Relationships - They Matter!
Your ability as a leader to create and develop powerful relationships is fundamental to success. - Sallie Sherman
"Relationships really do matter. It could be with colleagues, customers, business partners, vendors, direct reports, senior leaders, and anyone else you interact with on a regular basis in the workplace.

Roger Trapp, a Forbes contributor on leadership shares key points made by Sallie Sherman in her book Five Keys to Powerful Business Relationships. They are:..."

PeopleTek News, March 10th, 2020
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Relationships - They Matter!
Your ability as a leader to create and develop powerful relationships is fundamental to success. - Sallie Sherman
"Relationships really do matter. It could be with colleagues, customers, business partners, vendors, direct reports, senior leaders, and anyone else you interact with on a regular basis in the workplace.

Roger Trapp, a Forbes contributor on leadership shares key points made by Sallie Sherman in her book Five Keys to Powerful Business Relationships. They are:..."


Kelly Merbler News
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Keep Going
So many people I coach seem to possess similar voids in their lives. I am realizing we all desire the same two things in our lives
"We all want to know that we are valued and that we have been heard. Unfortunately, there are hundreds and thousands out there who don't see this within themselves nor do they ever hear it from anyone else.

If there is anything you can take away from my weekly messages, you must know that I value you.

Get up and keep going.

Maybe you aren't as far along as you thought you would be by now. Perhaps you feel that you are too old to take a chance on changing your career but something inside of you wants to see what could be. Maybe the anxiety you are feeling is wrapped around the idea of not knowing what your future will look like. Will I even be successful? Remember, the harshest judge of your performance is always watching - that judge is you!..."

Kelly Merbler, March 10th, 2020
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Greta Schulz News
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True Hiring Benchmarks
A mid-size advertising and marketing firm were looking to expand. It truly needed an account executive to go out and call on organizations in the area to try to develop business for the firm. Denise was in charge of interviewing for the new account executive
"She went the usual route and put out some ads for a viable candidate. She was looking for someone with at least two years of sales experience within the industry, good communication skills, and a college degree.

So, let's break this down:..."

Greta Schultz News, March 9th, 2020
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Julie Kantor News
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Remote, Not Isolated
Given the rapidly growing concerns of the coronavirus, we are expecting an influx of remote workers
"ITwomentor.com has committed to running multiple one-hour open sessions in the next few weeks around leadership and dealing with ambiguity and change. Message us at SophiaD@twomentor.com if you want info on participating and/or to explore this for your workforce. There will be absolutely no cost involved for participants..."
Julie Kantor News, March 9th, 2020
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SF IT vBeers Boca
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vBeers @ Biergarten Boca
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

Wednesday, March 18th, 2020: 5:30 PM to 8:30 PM
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Sponsor - TechLauderdale
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8th Annual 'Cinco De Mayo' Golf Tournament (May 1st)
Join TechLauderdale for a fabulous day on the links! Great golf, great food, and great networking!
Sponsorships Packages from $100 to $6,500

NEW Venue:

  • Plantation Preserve [map]
  • 7050 W Broward Blvd
  • Plantation, FL 33317
  • Phone: (954) 585-5020

Our Event Includes:

18 holes of golf // Driving range // Golf Cart // Beverage Cart // Lunch // Contest // Prizes // Golf Swag Bag

Sponsorship Opportunities

All Sponsorships Include promotion on website, social media, literature, and signage at the golf tournament. Sponsorship Discount for Members: Platinum 25%, Gold 20%, Silver 15%, Bronze 10%

  • Presenting Sponsor (1) $6500
  • Eagle Sponsor (2) $3500
  • Lunch Sponsor (2) $3000
  • Golf Cart Sponsor (2) $2500
  • Happy Hour Sponsor (2) $2000
  • Beverage Cart Sponsor (2) $1500
  • Trophy & Contest Sponsor (1) $1500
  • Golf Towel Sponsor (1) $1000
  • Driving Rage Sponsor (1) $1000
  • Raffle Sponsor (10) $200
  • Tee Sponsor (18) $150
  • Golf Swag Bag Sponsor (5) $100

Buy Sponsorship

TechLauderdale, February 19th, 2020
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - CIOCouncil
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13th Annual CIO Golf Outing - Friday, September 18th, 2020
The mission of the CIO Council of South Florida is to enhance community awareness of Information Technology issues through education and communication
The CIO Council of South Florida provides a forum for an open exchange of ideas, collaboration on issues of mutual importance, leveraged vendor relationships, and focused community involvement.

The participation of Chief Information Officers (CIO's) from South Florida's commercial business, government, and educational institutions create opportunities for these executives to grow their respective organizations and provide personal growth as well.

13th Annual CIO Golf Outing

  • Friday, September 18th, 2020
  • Jacaranda Golf Course, Fort Lauderdale

Buy Sponsorship

CIO Council of South Florida
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - HackMiami
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Hackmiami Conference 2020: May 29-30th, 2020
The HackMiami 2020 Hackers Conference seeks to bring together the brightest minds within the information security industry and the digital underground
Sponsorships

This conference will showcase cutting-edge tools, techniques, and methodologies that are at the forefront of the global threatscape. The conference features a jam-packed schedule of tracks that will appeal to both novice hackers and seasoned professionals. Here is a sample video of our past conferences.

HackMiami seeks to develop and harness the participation of the information security community through regular meetings, presentations, labs, and competitions. These events allow the hacker community a forum to present their research, develop new techniques and methodologies, and at the same time provides valuable a networking resource for contracting opportunities. Hackmiami Conference has been named within the TOP information security conferences to attend by CSO Online.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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