Everything You Need To Know About Identity Resolution
Business 2 Community, February 4th, 2020
February 4, 2020,
Volume 263, Issue 1

In today's digital age, it's important to have a holistic view of prospects and customers and the ways they interact with your brand

"That way, you can communicate with them in the most engaging, relevant, and consistent way possible - across all devices, platforms, and channels.

One of the best ways to do this is through identity resolution.

What Is Identity Resolution?

Identity resolution is the process of identifying your prospects/customers by the devices they use, the browser behavior they exhibit, and the online activities they partake in - and then tying that behavior to a unique identity in order to create a holistic picture of your prospects/customers and where they are on the Buyer's Journey..."

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