IT - Marketing

Market Report Details Missed Engagement Opportunities by Major AD Agencies to Maximize Reach and Consumer Interaction

"A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get the most from brand interactions..."

Everything You Need To Know About Identity Resolution
Business 2 Community, February 4th, 2020
In today's digital age, it's important to have a holistic view of prospects and customers and the ways they interact with your brand

"That way, you can communicate with them in the most engaging, relevant, and consistent way possible - across all devices, platforms, and channels.

One of the best ways to do this is through identity resolution.

What Is Identity Resolution?

Identity resolution is the process of identifying your prospects/customers by the devices they use, the browser behavior they exhibit, and the online activities they partake in - and then tying that behavior to a unique identity in order to create a holistic picture of your prospects/customers and where they are on the Buyer's Journey..."

5 Proven Small Business Marketing Strategies For 2020
Business 2 Community, February 5th, 2020
I'm a small business owner who's not ready to reinvent the wheel.

"We don't have the budget, the resources, or the interest in developing a blue ocean.

We do have the budget, resources, and interest in making a proven channel work for us.

The challenge is that the proven marketing strategies have more competition than ever.

In PPC (pay per click) advertising, the CPC (cost per click) is rising across the board. Unless you already know what you're doing, an education is only going to get more expensive as time goes on.

If you have the budget for it, I'd suggest hiring a consultant to walk you through it and help you get your first campaigns profitable.

That's not what this post is about. I want to take a look at alternative ways that have been proven to work no matter what other factors are at play..."

What Is Personal Branding And How To Use It For Your Business
Business 2 Community, February 5th, 2020
If you think that personal branding just benefits you, then you're mistaken

"It's a strategy with far-reaching benefits. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support our business.

In this article, we'll provide a solid personal branding definition and practical ways your personal brand can be help your business brand. Then, we'll top it off with some personal branding examples of people who have rocked their personal brand and used it to bolster their business.

But first, we have to answer the question, what is personal branding?..."

Marketing has been through an incredible amount of change over the last decade

"We've seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world - and how we as businesses can engage and serve them.

Ten years is a long time to see many, many trends come and go, but have the challenges really changed?

Here at The Pedowitz Group, we don't think so. Unfortunately, the problems we saw with our customers 10 years ago are still the same today. Problems such as:..."

What Top Marketers Do To Be Successful
Business 2 Community, February 6th, 2020
If you're hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you're in the wrong blog post

"See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else's - because our businesses, clients, and industries are different, and I don't believe there's a one-size-fits-all marketing plan.


I did come across a couple of studies recently that presented a compelling argument that there's one thing successful marketers DO have in common: A plan..."

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